10 Tips to Be Effective at Marketing on Twitter

marketing-tips-twitter.jpgIn this post Salwa M has put together this list of tips for Marketers wanting to use Twitter. Follow Salwa at @screationz.

Twitter is one of the newest social media websites on the internet, giving bloggers and other internet users a completely new way to communicate with one another. Twitter is all about micro blogging, or communicating through small, quick spurts of content. Anyone who knows how to benefit from regular blogging formats can also find advantages in using Twitter, which offers the same benefits of blogging but in a quicker and more bite sized format. Here are ten tips for effectively marketing on twitter.

1 – First and foremost, you need to know the difference between posting often and spamming. You do not want to spam Twitter. Instead, you are going to want to post meaningful, relevant and readable content that your subscribers are going to look forward to. Spamming is the ultimate mistake that many twitter marketers end up making early on in their marketing endeavors. Twitter is a social network, not a medium for spamming, and if you overwhelm your readers with spam, no one will stop by anymore. It may be tempting to spam, but you will never benefit from it, so do not waste your time.

2 – Know what you intend to promote when you start posting on Twitter. This is absolutely paramount when it comes to understanding how to get the most out of twitter marketing in order to drive business to your website or your door. If you know your product well, and you understand what it is going to take to market it, then you are already a step ahead of everyone else, and this is a really good place for you to be.

3 – It is vital that you know what kind of information you need to put out there, both when you’re writing your own Tweets and when you are responding to the messages of others. When you have a planned out routine for how you will communicate with other businesses online, you will be more successful with Twitter and those who you communicate with on the service.

4 – One of the greatest boosts to your Twitter marketing endeavor will be to learn how to communicate effectively on Twitter. You can use twitter as a medium for conversation, but only if you know how to communicate effectively with those who are reading your Twitter feed.

5 – In order to get the most out of your Twitter marketing endeavor, it is vital that you learn how to participate in the community, communicating properly in the process. Twitter is largely a community based social networking site, so while you may be blogging on the site for your own business purposes, you will not get anywhere unless you are willing to participate in the conversation, communicating with other businesses, consumers and other individuals as well to get the word out about your business and to share something of yourself with the rest of the community.

6 – Make the most out of your account. Create a profile page with a picture and some information about your company. This allows the people who are reading your Twitter feed to get to know you better, which is what social networking sites like Twitter are really all about. The more your readers are able to get to know you, the more likely they will return time and time again to see what you are writing about.

7 – Have a plan going in, if you want to get the most out of your Twitter endeavor. Do some research and get to know what Twitter is really all about before you start posting on your own. Devise a basic outline for posting, and once you have a good solid plan you can get started. The better planned out your endeavor is, the more you will be able to benefit from marketing your business, product or service through Twitter.

8 – Avoid over promoting your product. While you can and should post about your product or service in your twitter posts, do not make this the sole focus of your Twitter account. Post all kinds of relevant information about your company, your products, the industry and anything else that is relevant, rather than overwhelming your readers with posts on a single topic. If you’re selling a product and using Twitter to accomplish it, your readers will expect some marketing and product promotion, but you must take absolute care not to overwhelm them with it if you want your readers to continue following your Twitter feed.

9 – Facilitate conversation! Nobody said Twitter had to be all about sharing information; you can also facilitate conversation by asking questions. Take polls, ask thoughtful questions and come up with other unique ways to get your readers to respond to you in order to better market yourself on Twitter. Conversation is an important part of marketing your company through Twitter, so get your readers talking by asking smart questions in search of smart answers.

10 – Follow relevant Twitter feeds. When you “follow” a new Twitter feed, the owner of that feed is notified. By notifying Twitter feed authors that you’re reading them, you are cluing them in to your existence, which will build traffic for your own marketing campaign as well.

Follow these ten basic strategies for improving your marketing effort on Twitter and you will notice a big difference in how much traffic Twitter can bring to your business. Marketing on Twitter is not difficult, but there are some basic rules that you need to follow if you want to be successful in such an endeavor. Whether you are selling a product or a service, or just trying to gain attention for your web presence, Twitter is an advantageous way to attract interest in who you are and what your company is all about.

Comments

  • January 14, 2009

    Very good post.Its quite true that if you only tweet about your product/company excessively then it may backfire

  • January 14, 2009

    Excellent tips! Companies are just catching on to the idea that twitter is not like throwing an ad in the paper, but rather the CEO having a brunch with company enthusiasts. Talk… follow… be a real person.

  • January 14, 2009

    Great post.

    Twitter is all about adding value, if your Tweets are focused on the Receiver, rather on the Sender, you will get far better results.

    Eoin

  • January 14, 2009

    In my opinion it is important to tell a story in course of time. The tweets should not be regarded as single adds. Reading the tweets should appeal the reader to longing for even more tweets to get the whole story.

  • January 14, 2009

    I’d also suggest using something like http://www.tweetbeep.com or http://www.twilert.com to find people who are tweeting on your subject so you can gel with them.

  • January 14, 2009

    Excellent tips, Salwa. Making most out of twitter account is hard if we only concentrate on one-way communication. One way with which you can engage people to your account is by asking questions and answering some of the questions asked by your follower or any other tweeter follower. Again, good tips from you. Keep them coming.

  • January 14, 2009

    Nice post and good tips… It’s important to RT and give credit to others that have shared great information.

  • January 14, 2009

    Great info, it should be required reading for signing up for a Twitter account. I talk to a lot of business owners about social networking to help promote their business and few understand that you can’t just run in and promote the heck out of yourself. You are right on.

    Dean
    Creative Guru
    http://www.studiosix.ws

  • January 14, 2009

    I understand the point of the post, and its righth if you want to wing audience we cant spam our followers whit only oar brand information.

  • January 14, 2009

    Thank you for the info! I only started a few months ago and have made made some great contacts through twitter.

  • January 15, 2009

    Questions (maybe blog post prompts)

    1. Is it acceptable to Tweet from your blog archives (announcing really great post that didn’t get much attention the first go around). Daily?

    2. How do you know when your are being to Tweety? Besides people unfollowing. Are there other signs?

    3. Is it acceptable to Tweet a new blog post 3x a day? More? Less? Assuming new people are on different times a day.

  • January 15, 2009

    Have to agree with Dean, twitter is not for Marketing and PR :)

  • January 15, 2009

    The biggest way I follow the conversation is to create RSS feeds using http://search.twitter.com . I simply type in a term I want to follow, click enter, and on the results page you will find the RSS icon that says “Feed for this query”. I then add that to my RSS reader and all of a sudden I can keep my eye on the conversations on twitter about my field, business, interests, etc even if I’m not following the people talking about it.

    This does a couple of things:
    1) It allows you to find new people to follow, which can lead to more business
    2) It allows you to jump in the conversation, whether it’s good or bad. You can potentially divert a train wreck of an issue or you can personally thank people for kind comments. Either way, it adds a very personal touch to your brand and people will notice it.

  • January 15, 2009

    I don’t know Darren…your post makes me–a non-marketer, non-p.r. person–feel like a complete target for a calculated, non-conversational marketing scheme (yes, scheme.) Lately I’ve had far too many brands, marketers, and p.r. people “follow” me who have, so bleeding obviously, done so out of some kind of strategy similar to what you’ve laid out. Guess I’ve been around blogging and all this stuff to see right through what they’re doing, and I believe it’s pretty awful. The whole thing hinges not on genuinely communicating, but on targeting and message placement. I don’t want anyone so focused on pushing messages to be in my Twitter stream!

  • January 15, 2009

    i think tish has a profound point. i also believe that the majority of twitterers and bloggers are smarter than the mindset in this article gives them credit for being. i am close to the point that i don’t want to hear from corporations on twitter – i want people. the coolest thing about microblogging and social media developments i think is how much they levelize the conversation participants. it gives normal people access to company founders, scientists, philosophers and celebrity. that dynamic doesn’t work much if it is a company name you’re interacting with on twitter. the personal, human, touchable interaction that twitter is so amazing about is just not the same when there is no person no human to interact with.

    i say make your company a secondary matter on twitter. be who you are and if the conversation goes the direction of your business expertise, don’t hide about it. speak up. but be a person. be human. be touchable. who you are will come through and people will either want more or they’ll want out. in the long run there’s far more to be said for the development of a relationship like this than trying to shove a corporation into twitter.

    there’s my $0.02

  • January 16, 2009

    Twitter is a HORRIBLE “marketing” tool. However, it is a GREAT communication tool – and since ADVERTISING is all about spreading your marketing message to people you don’t know – it’s little wonder why people try to use Twitter to “market” their business.

    Twitter is GREAT for connecting and communicating. Unfortunately, there are a lot of people (inside corporations and some individuals) who are only interested in “making sales” – and as a result, they start spamming.

    However, these types of people spam EVERY social network they discover… from Myspace to Facebook and now they’re on to Twitter… the next “big” thing!

    What’s WONDERFUL about Twitter is that when you discover you’re following someone whose SOLE purpose is to use Twitter for shameless self promotion – it’s relatively easy to ” stop following” them.

  • January 18, 2009
    r i z a l
    @rizalhit

    wow… nice tips

  • January 20, 2009

    Very helpful info. Thanks!

  • January 22, 2009

    Great tips, especially #8. It drives me nuts to get the same tweet from the same person over and over about their product. Yes, I know you are trying to get me to signup for your service but do you really need to keep sending it to me? Instead of signing up for services for these I unfollow these types of twitters.

    Thanks,
    Jay

  • February 2, 2009

    I’m very new to Twitter but agree it’s about telling a story. I also think from what I’ve seen that it’s about networking… letting others know about knowledge you’ve gained or experiences you’ve had that you want to share. That’s when the power of twitter is realised in my view.

  • February 3, 2009

    thank you this was very helpful. I will come back to this often as a reference.
    Charlee

  • February 4, 2009

    Tip number 11. Don’t bother.

    If you join Twitter with the sole intention of marketing a product, I don’t think you’ll get far. You’ll wind up with few followers because most will quickly work out what you’re doing – like one of those guys who follows 1000 people but has only 200 followers himself. He’s not quite a spammer, but 800 people have sussed out that he’s only in it for what he can get out of it, and the other 200 either haven’t noticed yet or are trying to market things to him.

    When I use Twitter, I do tweet about my business now and then, but mostly in passing. Most of the time I try to tweet about other interesting stuff and join conversations. As a result, my list of followers is of a high quality and growing steadily. I’ve won a reasonable wedge of new business (>£8,000) that I wouldn’t have had without Twitter.

  • February 6, 2009

    Question!
    I run totallytheatre.com a UK based Theatre club. We film a lot of celebrities and stars behind the scenes so i have an interesting question before i set up out twitter id.
    Should it be totallytheatre or Richard Hardwick? I believe the personal id would allow me to reveal more of the interesting things but is it still promoting our brand enough? I wouldn’t twitter anything that would be invasive but does it weaken our brand if i appear to be a gossip?

    I appreciate your answers!

  • March 21, 2009

    Great Post. Twitter is still a nebulous technology for many people, so I love seeing quality articles on Twitter that demystify it. I have linked to this article on my Friday Marketing Tips Around The Net post. Keep up the good work!

    Tony

  • March 25, 2009

    Very useful information. Thanks!

  • August 23, 2009

    This is very interesting article. Thanks for posting it!

  • September 10, 2009

    This very good stuff how to leverage twitter but all people say the same thing.

    Can you be more specific by video how you apply all tricks and make money with twitter….
    Thanks

  • January 10, 2010

    very helpful article, will use the tips in the future,
    thanks,

  • February 6, 2010

    Thanks for the tips. I am new to the twitter so this tips will help me a lot in future.

  • December 5, 2010
    dave

    I use twitter and voonee to advertise my sites, voonee good at the moment because its no overloaded with people like twitter

  • December 28, 2010

    And now “few months later” Google & Bing announce that they use Twitter & Facebook in their Ranking Algorithm.

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