By Alan Skorkin of Skorks. Follow him @skorks.
I recently got myself a brand new twitter account! Yeah I can hear the gasps already, ‘How could I abandon my followers like that’? Well before we get judgmental and call me a Twitter traitor, let me tell you about my old account and what prompted my move.
The Twitter Trap
I joined twitter for the first time about a year ago, at the time I was just getting into social media – a relative newbie. I was however savvy enough to know that the info was out there for me to find, so I set out to learn how to use twitter properly. I started learning how to get followers as well as who to follow myself, I read about how to tweet, when to tweet and what to tweet. I joined all the ‘popular’ twitter services, Twollow, Twitter Grader (and many others), I tried out TweetDeck and Twhirl. I was steeped in Twitter culture and my account was growing by leaps and bounds. Before I knew it I had 5000+ followers and was following over 4500 people. My twitter client was always on and I was tweeting 20, 30 or more times a day, I was talking to all sorts of people about all sorts of stuff. And despite all of this I was finding that I was not really satisfied with the whole twitter experience. Where were the deep connections that all the ‘experts’ were talking about where was the ‘value’, why was I doing this anyway? Sound familiar? (more…)
Within the Twitter universe it is easier to target and find those who like $1,000 Prada Tessuto Baby Bags or searching for Christian Louboutin luxury French shoes. This is why top luxury retailers such as Net-A-Porter, Louis Vuitton, and many others are all actively using Twitter! 

Twitter is now a daily part of television, radio and online news reports. News reporters or hosts on television can be heard saying statements such as “…and on Twitter today…” or “send us a message on Twitter”. It is becoming common place and many are jumping in the fray for good reason… when used properly, social media can be a great boon to your business. The key words in that statement being “used properly”.