As a medical, health, wellness or fitness professional, you may have been lured into using social media tools such as twitter to promote your brand, promote your message or increase your profile.
The fact is, that there are numerous fads promoted on the internet and we will never be able to stop this. What we can do however, is to work as a team to promote positive health messages that are backed up with good science. The more voices from qualified and experienced practitioners the better.
If you’re just getting started, here are 7 tips that can help you be more effective.
1. Confidentiality: Confidentiality is equally important online as it is offline. It is not ok to mention any information that can identify clients or patients in social media. It is also important not to write anything where a patient could identify themselves – it could be embarrassing for them or break client trust so important in in achieving positive health outcomes. (more…)
Just over a year ago, I wrote 


