Mike Hossa
@MikeHossa

4 Twitter Tips for College Students Seeking A Career

So you’re a student in a college and you’ve picked up Twitter like everybody else in this social networking trend. However, Twitter is much different than Facebook or even LinkedIn. It’s more of a barbecue-type setting between professionals. Look, I didn’t believe it either, that was until I secured a very desirable internship in my field last summer because of Twitter. So how do you use Twitter to progress professionally? Simple, begin with these four basic steps, and expand accordingly. (more…)

How To Launch, Brand, and Engage A Luxury Twitter Profile

By now virtually every luxury brand realizes how important it is to establish a presence inside Twitter. The major problem is that too may luxury brands still don’t get how to engage to build brand awareness using Twitter. They either tend to only use Twitter for brand promotions or quit too soon to gain influence.

The most important concept to grasp about luxury is that it is a perception. What attracts ultra-rich consumers to buy is not associated with colossal prices as a deciding factor. In the world of luxury quality and experience are the highest characteristics for purchasing decisions. (more…)

Building Niche Twitter Empires – The Next Internet Rush

Now that Twitter has finally unveiled how they plan to make money, everyone should start rethinking how to also make money on Twitter. In the beginning all the buzz was about how to get followers and the approach was to get anyone with a pulse to start following you on Twitter.

I started out in the real estate profession and always loved the concept of building equity from property value. This is likely why I became interested in Twitter and influence of Tweet value. Not to mention the financial industry booms and busts totally shattered my real estate business model. (more…)

Six Benefits to Using Twitter.com Instead of an App

There are often comparisons between various Twitter apps and discussions about which is better; however, there are several benefits to using Twitter.com without using an app at all.

One benefit to using Twitter.com is the ability to send and receive Tweets more quickly. Apps can only retrieve messages in intervals so there is usually at least a short delay in receiving messages. Users of Twitter.com can send and receive instantly without having to wait. (more…)

Writing Killer Content in 140 Characters or Less

How do you say what you want to say in less than 140 characters? Ask any writer out there. Writing short is difficult.

But it’s something comedians have been doing for years – writing short, pithy punch lines. Ask Comedian Michael Ian Black who recently decided to add advertisements to his tweets. Black wrote in his blog “As of today, I’ve written 2,655 tweets. That’s a lot of free material, all of it contributing to the entertainment of the 1.5 million people who follow me, as well as the multibillion dollar capitalization of Twitter itself.” (more…)