One of the most pressing questions my clients ask is: “How do I quickly make an impact in my chosen niche using Twitter with a tight budget and a tighter time schedule?”
I’ve discovered the answer to that burning set of questions. So in a just a few words, let me give you the high level overview. On a later post we will go into more detail.
I’ve seen many companies with unlimited amounts of money watch helplessly while smaller, nimbler and smarter competitors ran circles around them with their “smarter” efforts. You quickly find out that making a real impact on your market is very rarely about money…rather it’s always about brains… if you’ve got more “smarts,” you’ll beat the “big guy” every time.
Twitter is one of those “equalizers” that has come around in the last few years. I’ll assume you already know or use Twitter. If you’ve used Twitter for any amount of time, you come to this conclusion: “I’m busy. How in the world do you expect me to sit around typing messages to strangers when I’ve got a business to run (a job to do)?” Fair enough, let’s address that…
Well over the last few months, I’ve come to realize that the following 3 simple strategies implemented in tandem over a 60 day “intense” period will leave your competitors (regardless of size or marketing budget) wondering what “hit” them. How? By using a very potent and free tool called FutureTweets.com. to enhance your Twittering efforts. The strategies are simple, extremely effective and they will work for any one man/woman shop to a big corporate “behemoth.”
Strategy One: Become the “obvious expert” in your niche by creating a “hit list” of your 5 most desired topics in your niche. You know your niche and what the hot buttons are to reaching that niche.
Strategy Two: Aim at one niche at a time and craft an “appealing and compelling” impact message with the purpose of creating trust.
There is no way to for prospects/ buyers to judge the quality of your product or service other than whether or not they trust you. The person who can establish the most amount of trust the quickest will get the business. Using FutureTweets.com with Twitter gets your message out rapidly. Make the predetermined messages/posts at most 140 characters, and save them to either a spreadsheet or text file.
Strategy Three: You automate your Twitter efforts with FutureTweets.com. I like FutureTweets.com because it helps twittering get efficient. I can purposefully automate what I want to say to to my niche WHEN I want to say it. FutureTweets.com is a free service that lets you schedule your Twitter messages. It send it at a specific time in the future or send a reoccurring Tweet daily, weekly, monthly or yearly. It’s simple to use and free.
Let’s show you how simple it is to get maximum impact with your niche started.
Step 1: Sign up for FutureTweets
Step 2: Once signed up go to the FutureTweets.com schedule page.
NOTE: I had some issues using IE7. If you have these issues, don’t let that stop you. Open it up in FireFox and you’re ready for step 3.
Step 3: FutureTweets is a clean interface. As mentioned earlier, take your predetermined posts from your spreadsheet or text file and copy into the “Tweet Content” area. You see over to the right a character counter so FutureTweets.com will show you if you’ve gone over the 140 character limit.
Step 4: I’ve used a few types of Twittter auto-posting services similar to FutureTweets.com. I love the clock used in FutureTweets.com to schedule your posts. Other sites use military time. When I’m posting future tweets, I don’t want to get bogged down with mentally trying to remember what 4:15 PM is in military time. This clock feature thinks the way most people think. It displays a clock dial. AM or PM, that’s it.
Step 5: By default it will show the current date and time. YOU can pick when and how far out you want posts to go. After you schedule, and save, you’ll find your scheduled posts at bottom for easy review. It’s all on one screen. Imagine being able to schedule Twitter posts for a week in advance using “evergreen” material, and then spending a few minute’s a day answering tweets and putting more customized tweets on your Twitter page. You’ll realize a lot of maximized efficiency with a tool like this with minimum effort. The timesavings are realized almost immediately.
Step 6: Once you’ve gotten your post pasted in, the time and date scheduled, all that’s left to do it click ‘Schedule.” As mentioned earlier, look at the bottom of your FutureTweets.com screen to see your scheduled posts. If it shows a yellow star, the tweet is scheduled to be posted. Once its posted, it shows a green check mark.
At anytime before the green arrows you decide to delete a post, all that needed is to click the delete symbol and you can re-post.
That’s it. You’ve started your journey to making the impression and impact you’ve endeavored to get before a tool like FutureTweets.com. Gone are the countless hours of sitting at the computer manually typing in Tweets.
I like using a tool like FutureTweets.com because it forces us to pre-think out our communications. Used that way, you can present the desired image and build trust with your readers. Instead of trying to come up with what to say on the spur of the moment, say it “on purpose.”
Simply put — start with the “right” message, aimed at the right target. Carpetbomb the niche target with an “appealing and compelling” impact message and you will win the “obvious expert” title in 60 days or less. It works every time and you’ll wonder why you’ve never tried it before. FutureTweets.com is your secret method.
To receive our 3 Strategy One-Pager on using Twitter and FutureTweets.com type software to make an impressive impact on your niche, simply make your request at http://SocialMarketingExpert.org/3Strategies
G. Wayne Clayton is the Chief Visionary Officer of SocialMarketingExpert.org. We help small/medium size businesses get measurable results using Web 2.0-Social Media sites. For information to get social media marketing impact for your business today, email results1@SocialMarketingExpert.org or call 574-514-5095.