3 Simple Steps to Impact Your Niche on Twitter in 60 Days Using FutureTweets

futuretweets.pngIn this post G. Wayne Clayton from SocialMarketingExpert shares some strategies and steps for using Twitter to have an impact upon your niche using a tool called FutureTweets.

One of the most pressing questions my clients ask is: “How do I quickly make an impact in my chosen niche using Twitter with a tight budget and a tighter time schedule?”

I’ve discovered the answer to that burning set of questions. So in a just a few words, let me give you the high level overview. On a later post we will go into more detail.

I’ve seen many companies with unlimited amounts of money watch helplessly while smaller, nimbler and smarter competitors ran circles around them with their “smarter” efforts. You quickly find out that making a real impact on your market is very rarely about money…rather it’s always about brains… if you’ve got more “smarts,” you’ll beat the “big guy” every time.

Twitter is one of those “equalizers” that has come around in the last few years. I’ll assume you already know or use Twitter. If you’ve used Twitter for any amount of time, you come to this conclusion: “I’m busy. How in the world do you expect me to sit around typing messages to strangers when I’ve got a business to run (a job to do)?” Fair enough, let’s address that…

Well over the last few months, I’ve come to realize that the following 3 simple strategies implemented in tandem over a 60 day “intense” period will leave your competitors (regardless of size or marketing budget) wondering what “hit” them. How? By using a very potent and free tool called FutureTweets.com. to enhance your Twittering efforts. The strategies are simple, extremely effective and they will work for any one man/woman shop to a big corporate “behemoth.”

Strategy One: Become the “obvious expert” in your niche by creating a “hit list” of your 5 most desired topics in your niche. You know your niche and what the hot buttons are to reaching that niche.

Strategy Two: Aim at one niche at a time and craft an “appealing and compelling” impact message with the purpose of creating trust.

There is no way to for prospects/ buyers to judge the quality of your product or service other than whether or not they trust you. The person who can establish the most amount of trust the quickest will get the business. Using FutureTweets.com with Twitter gets your message out rapidly. Make the predetermined messages/posts at most 140 characters, and save them to either a spreadsheet or text file.

Strategy Three: You automate your Twitter efforts with FutureTweets.com. I like FutureTweets.com because it helps twittering get efficient. I can purposefully automate what I want to say to to my niche WHEN I want to say it. FutureTweets.com is a free service that lets you schedule your Twitter messages. It send it at a specific time in the future or send a reoccurring Tweet daily, weekly, monthly or yearly. It’s simple to use and free.

Let’s show you how simple it is to get maximum impact with your niche started.

Step 1: Sign up for FutureTweets

Step 2: Once signed up go to the FutureTweets.com schedule page.

NOTE: I had some issues using IE7. If you have these issues, don’t let that stop you. Open it up in FireFox and you’re ready for step 3.


Step 3: FutureTweets is a clean interface. As mentioned earlier, take your predetermined posts from your spreadsheet or text file and copy into the “Tweet Content” area. You see over to the right a character counter so FutureTweets.com will show you if you’ve gone over the 140 character limit.

Step 4: I’ve used a few types of Twittter auto-posting services similar to FutureTweets.com. I love the clock used in FutureTweets.com to schedule your posts. Other sites use military time. When I’m posting future tweets, I don’t want to get bogged down with mentally trying to remember what 4:15 PM is in military time. This clock feature thinks the way most people think. It displays a clock dial. AM or PM, that’s it.

Step 5: By default it will show the current date and time. YOU can pick when and how far out you want posts to go. After you schedule, and save, you’ll find your scheduled posts at bottom for easy review. It’s all on one screen. Imagine being able to schedule Twitter posts for a week in advance using “evergreen” material, and then spending a few minute’s a day answering tweets and putting more customized tweets on your Twitter page. You’ll realize a lot of maximized efficiency with a tool like this with minimum effort. The timesavings are realized almost immediately.

Step 6: Once you’ve gotten your post pasted in, the time and date scheduled, all that’s left to do it click ‘Schedule.” As mentioned earlier, look at the bottom of your FutureTweets.com screen to see your scheduled posts. If it shows a yellow star, the tweet is scheduled to be posted. Once its posted, it shows a green check mark.


At anytime before the green arrows you decide to delete a post, all that needed is to click the delete symbol and you can re-post.

That’s it. You’ve started your journey to making the impression and impact you’ve endeavored to get before a tool like FutureTweets.com. Gone are the countless hours of sitting at the computer manually typing in Tweets.


I like using a tool like FutureTweets.com because it forces us to pre-think out our communications. Used that way, you can present the desired image and build trust with your readers. Instead of trying to come up with what to say on the spur of the moment, say it “on purpose.”

Simply put — start with the “right” message, aimed at the right target. Carpetbomb the niche target with an “appealing and compelling” impact message and you will win the “obvious expert” title in 60 days or less. It works every time and you’ll wonder why you’ve never tried it before. FutureTweets.com is your secret method.

To receive our 3 Strategy One-Pager on using Twitter and FutureTweets.com type software to make an impressive impact on your niche, simply make your request at http://SocialMarketingExpert.org/3Strategies

G. Wayne Clayton is the Chief Visionary Officer of SocialMarketingExpert.org. We help small/medium size businesses get measurable results using Web 2.0-Social Media sites. For information to get social media marketing impact for your business today, email results1@SocialMarketingExpert.org or call 574-514-5095.


  • November 27, 2008

    ‘Gone are the countless hours of sitting at the computer manually typing in Tweets’

    So basically your not really IN to social media are you!?

    What happens when many people are actually interested in interacting with your ‘future tweet’ and your asleep but the people just get no answer!?

    I could understand using future tweets for other purposes but I think you’ve got the wrong angle here!

  • November 27, 2008

    I have to agree with @styletime above. Good review of futuretweets, but I would only schedule tweets for broadcast types tweets. You couldn’t use it for “conversing” with your friends or replying in a timely fashion, which is what Twitter is in a HUGE way. If you want to really build trust and expand your social circles on Twitter, you have to have it open and spend some time on there.

  • November 27, 2008

    Using a tool like FutureTweet is a lot like having your blog post on a schedule and posting updates to Twitter using something like TwitterFeed. Nothing wrong with it – but I don’t think it takes advantage of the medium fully. I’d put it in the “special scenarios” category (maybe you’re a business running a contest and you want to leak clues to Twitter at set intervals), but wouldn’t recommend it for the average Twitter user.

  • November 27, 2008

    Well, I see the value in this already. I will go and use it, but the hang up for me is authoring tweets to present that expertise in my niche. Any suggestions?

  • November 27, 2008

    I completely agree with Styletime here. Future Tweeting + this post sound an awful lost like they’re taking the human face away from social media and replacing it with yet another marketing automation channel for the end goal of revenue generation.

    Sure automation is crucial in many corners of marketing, but social media is not one of those corners. You have to live, eat and breathe the interactions from within your niche to build up a rapport with like-minded followers. Using tools like FutureTweets just makes it faceless. The example of future tweeting something starting with ‘THOUGHT:’ just screams of someone willing to sacrifice the spontaneous, organic nature that makes Twitter (and social media) so special, and replacing it with a need for recognition and brand/reputation-building.

    Not very social at all!

  • November 27, 2008

    I can see the use of these to schedule a “Happy Christmas” or whatever every year, but I would like some detailed real life examples on how this is done to strengthen your brand. I clicked on the 3strategies link but all I got was a blank page.

    As a tutorial on how to use FutureTweets, this post is perfect though!

  • November 27, 2008

    Working off Styletime’s quote, “Gone are the countless hours of sitting at the computer manually typing in Tweets.”

    The whole point of Twitter is having microconvesations with people who want to interact with your product or brand. If you’re not there to interact, you shouldn’t be tweeting.

    If you’re on vacation and you have future dated blog articles, Future Tweet would be a great way to get your Twitter followers talking about your stuff, but you should clarify that the Tweet is a “Future Tweet.”

    What do you think Styletime?

  • November 27, 2008

    I use TweetLater and find it really helpful. I’ve increased my followers and my blog traffic tremendously in about 2 weeks.

    One of my “secrets” of using TweetLater to my benefit (which may not be a secret) is to think outside your own time zone. I’m in Central time but always, always, schedule a retweet for midnight, when it’s 10pm on the West coast and some of my followers have just settled down for a last go-round online. I do that with my early morning tweets as well. If I’m using Twitter at 7 am, my East Coast followers might be online, but my left coasters are probably sound asleep. I don’t retweet for the hell of it, but because I want to reach everyone and make it easy for them to get my information. I sometimes miss things that are not right at the top of the list…it gets cumbersome after a night of sleep!

    Just my 2 cents.

  • November 27, 2008

    I hadn’t heard of FutureTweets so thanks for the info. I esp like that it will help people to pre-think their communications, and thus build up a consistency of message, which can only help foster relationships and expert status that much more quickly. I can then see how it would actually free up more of my time to answer Tweets I got in response. I’ll def be checking it out.

  • November 27, 2008

    I’d have to agree with Styletime. While I can see certain potential uses for FutureTweet, I agree that you are going to lose the interaction aspect by set-and-forget type tweeting.

  • November 27, 2008

    Great tip. Now my Twitter strategy can be much more coordinated than before.

    My concern is the same as Styletime. I think we can’t get rid of the “interactivity” element of Twitter completely. Just that using FutureTweets may help you sit in front of the computer tweeting.

    And this is useful for tweets that are not likely to get a response, like quotes.

  • November 27, 2008

    Hi Darren,

    I think they are correct. I have also thought of this before I heard of this product. I said to myself, well maybe I can add notes to a spreadsheet and use a macro, then I thought about how quick it is to type these notes and the real value in responding back to a real person.

    There is a CEO of a company, won’t name the name but he wrote me back in a method which I knew was human and was very impressed. In seeing that I value the follow that I have with him (not sure if I worded that correctly, haha).

    Although, keep them coming Darren, we love your work!


  • November 27, 2008

    With FutureTweets or TweetLater, the idea of Twitter is not broadcast. I mean sure you can broadcast but make sure that’s not all your doing. Twitter is for sharing and creating friends and from there you can build traffic if you have a website. If people like you they will love to know more about you. If you are just advertising yourself no one will give shit, pardon my french. Instead of FutureTweeting or Tweeting Later, just Tweet Now!

  • November 27, 2008

    Aren’t there already way too many websites similar to this one : tweet later , twuffer ,etc . Its great for blogger : they can announce their upcoming posts and excite their readers :]

  • November 27, 2008

    There are huge flaws with relying on a high number of scheduled tweets (a small amount is fine, particularly for important events).

    I agree that using Twitter well is about building up levels of trust, but I totally disagree that prepared, and in the example above, rather cliched, quotes are the way to do it. Trust is something which is built on glimpses of personality, ethics, beliefs, etc – not just knowledge, and not stock quotes.

    And trust and influence, or whatever you wish to call it, is also built up by response levels. Unless you’re reaching Darren Rowse levels of popularity and followers, it’s pretty reasonable to respond to your tweet pretty much straight away and expect a reply pretty much straight away. Not 12 hours later because it was scheduled. Obviously global time differences play a part, and I can understand retweeting for different timezones, but only if it’s actually original and interesting.

  • November 27, 2008

    @styletime “So basically your not really IN to social media are you!?” Actually yes I am. , like many including you, I have work to do and really can’t afford to be in a waiting mode for interaction. I like FutureTweets for the primary reason of effectiveness. I’m not talking about being a mindless “borg” who doesn’t care to respond (just posting)…rather just the opposite. I can set up a campaign and spend time interacting with those who reply to me.

    In no way am I endorsing nor ever encouraging people to do the “set-it-and forget-it” type of tweeting. But setting up a process/system does not connotate interaction-free tweets either. As with all things there is a balance to be found.

    I have number of clients right now who we set up this process for…and no one has complaints. We work with them to make sure this type of tool doesn’t turn into a “spamming tool”.

    @DerekHalpern I have over 1300 followers and frankly have many more people who thank me for my posts and really don’t remember of getting any complaints that I dont respond to their tweets. I would ask people try a system before saying it doesnt work. As with any system there are always tweak to be made… and always checking our intentions.

    @Jorn Thanks for bringing that to my attention. I was suddenly called out of town with a client and arrived back today and will make sure to have it posted today. Again, thanks for the heads up…

    @hendrylee I get many responses to my THOUGHTS (quotes) I do on Twitter. People tell me they agree, appreciate the quote or retweet it…

  • November 27, 2008

    I love this thing in other way..

    Hey! Garbage bin is cool!!

  • November 27, 2008

    I guess as a business strategy for specific enterprises this can be a useful tool.

    My gut tells me that it kind of defeats the purpose of the social media experience. It seems that it makes it more of a software media experience – not much “social” there. If I was following someone and I got the sense that their tweets were just generated with no interaction I would probably drop them as a follower.

    It probably is a worthwhile tool for some folks but not my cup of tea, thanks.



  • November 27, 2008

    “Gone are the countless hours of sitting at the computer manually typing in Tweets.”

    Now you can spend countless hours sitting at the computer manually typing Tweets into a website for future use.

  • November 27, 2008

    You have to put really a good effort to synchronize every thing so you will success and in other to do this you will need to use deferents apps. this will be a good one.

    Nice post.

  • November 27, 2008

    I find it interesting (and appreciate) all the varying thoughts and opinions on FutureTweets (and tools similar to it.) I work with and deal with small to medium size business people all day long. I find their take on tools like these are different from some of the opinions found here. It’s fascinating to see those folks are more concerned with their ROI in both time and money than the “purity” of using a tool or not.
    An insurance agent just contracted with my company to help him. He knows he has thousands of prewritten letters in his database that funnel into his tickler file… he send out a predetermined letter done for a predetermined reason all mapped out on a process plan. It doesnt take away from his sincerity of communicating with his clients and prospects, rather it actually helps him make sure he communicates to them EXACTLY what he means to say. He instantly saw the value of what we were trying to do with our process.
    For those who feel I am saying it’s done without interest or desire to build a relationship or build rapport missed my intent (and if I did not clearly spell that out I apologize.) However I deal with this stuff in real world settings with real people who want results…and so I see this tools as “one card in their hand of poker”… it works and frankly in times like these I’ll take something that works anyday…everyday.

  • November 27, 2008

    This is a great article. I hadn’t heard of this website before so I’m pretty excited to get this going. I don’t really have any traffic via twitter so I thing this website can be a lot of help.

  • November 29, 2008

    Hi Darren,

    Wanted more info, attempted to download the following from the post. Is it me?



  • February 3, 2009

    thanks again-great info-most helpful-I will now reset my twetter goals.

  • April 17, 2009

    Thanks for posting such a wonderful source of Twitter information. Twitter has become quite a social media tool, hasn’t it? I still have so much to learn about social marketing and all the wonderful tools the internet has to offer. But your posts have been a great impact.

    I recently wrote a blog about Twitter on the internet, What the Tweet?. When you get a chance, please stop by and read it. I would appreciate any comments you have to offer on OceanZealot’s Ramblings

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