Twitter is an amazing tool for business – that’s why so many companies have set up their own accounts, and you should do the same. Whether you’re a total newbie or a well-versed tweep, it probably makes sense to get some help with handling your company’s Twitter account.
Sure, you can spend most of your day on Twitter and on other social media sites, but a lot of that time would be better spent worrying about other aspects of your business. Some big companies have employees focused on handling their social media, but if you’re a small or medium business owner, this is probably too much of a strain on your budget.
This doesn’t mean your Twitter account has to suffer though. One option you have is to hire a virtual assistant to help you manage your social media presence. Here are a few things your virtual assistant can help you with:
Keep an eye out for Tweeps mentioning your company.
Search tools and hashtags help make this job easier, but having more than one set of eyes looking for comments or conversations about your company gives you more data to mine. The extra eyes are also helpful when trying to sort through all the noise and find out what tweeps are saying about you.
While doing this, you’ll probably end up following several users and creating lists for fans and critics alike. This might take a bit of time, especially during the list-building phase. Fortunately, your virtual assistant can help you set this up.
Learn about your loudest critics (and your biggest fans too)
You want market research? Twitter is an invaluable research tool. Those Tweeps you followed and the lists you and your virtual assistant compiled are a great place to start.
Listen to what your critics and fans are saying, not just about you, but about everything else. This could mean sifting through a ton of tweets, and this is something your virtual assistant can help you with. Of course, you need to know what you’re looking for.
What annoys them? What do they enjoy? Where do they go during the weekend? Who gets their attention? These are just some of the questions you should try to answer. If you can get into the minds of your naysayers as well as your customers, you’ll be able to serve them better.
Provide customer support
You don’t have to limit your virtual assistant to mining data. You can have your VA respond to customer complaints and inquiries. You can start by having your VA sort through incoming messages and prioritize them based on criteria you choose.
When you get comfortable enough with your virtual assistant, you can allow your VA to handle customer support independently and submit regular reports. Your VA can handle some of the simpler queries initially, leaving you with the more complicated issues. Eventually, you can probably hand off most of of your customer support to your virtual assistant.
Build your network
Customer service isn’t the only task your virtual assistant can handle. Your VA can also help you build your network by retweeting, responding to, and otherwise highlighting other tweeps. If you’re not comfortable with your VA handling this initially, your VA can start by identifying interesting feeds and tweets for you. As your confidence in your VA grows, their task list can expand too.
These are just a few of the things you can have your virtual assistant do to help you make the most out of Twitter. Can you think of other tips you’d like to share?