Luis Cruz

Luis is a proud member of the Pepper Virtual Assistant team.

4 Ways a Virtual Assistant Can Help You Make the Most Out of Twitter

Twitter is an amazing tool for business – that’s why so many companies have set up their own accounts, and you should do the same. Whether you’re a total newbie or a well-versed tweep, it probably makes sense to get some help with handling your company’s Twitter account.

Sure, you can spend most of your day on Twitter and on other social media sites, but a lot of that time would be better spent worrying about other aspects of your business. Some big companies have employees focused on handling their social media, but if you’re a small or medium business owner, this is probably too much of a strain on your budget.

This doesn’t mean your Twitter account has to suffer though. One option you have is to hire a virtual assistant to help you manage your social media presence. Here are a few things your virtual assistant can help you with:

Keep an eye out for Tweeps mentioning your company.
Search tools and hashtags help make this job easier, but having more than one set of eyes looking for comments or conversations about your company gives you more data to mine. The extra eyes are also helpful when trying to sort through all the noise and find out what tweeps are saying about you.

While doing this, you’ll probably end up following several users and creating lists for fans and critics alike. This might take a bit of time, especially during the list-building phase. Fortunately, your virtual assistant can help you set this up.

Learn about your loudest critics (and your biggest fans too)
You want market research? Twitter is an invaluable research tool. Those Tweeps you followed and the lists you and your virtual assistant compiled are a great place to start.

Listen to what your critics and fans are saying, not just about you, but about everything else. This could mean sifting through a ton of tweets, and this is something your virtual assistant can help you with. Of course, you need to know what you’re looking for.

What annoys them? What do they enjoy? Where do they go during the weekend? Who gets their attention? These are just some of the questions you should try to answer. If you can get into the minds of your naysayers as well as your customers, you’ll be able to serve them better.

Provide customer support
You don’t have to limit your virtual assistant to mining data. You can have your VA respond to customer complaints and inquiries. You can start by having your VA sort through incoming messages and prioritize them based on criteria you choose.

When you get comfortable enough with your virtual assistant, you can allow your VA to handle customer support independently and submit regular reports. Your VA can handle some of the simpler queries initially, leaving you with the more complicated issues. Eventually, you can probably hand off most of of your customer support to your virtual assistant.

Build your network
Customer service isn’t the only task your virtual assistant can handle. Your VA can also help you build your network by retweeting, responding to, and otherwise highlighting other tweeps. If you’re not comfortable with your VA handling this initially, your VA can start by identifying interesting feeds and tweets for you. As your confidence in your VA grows, their task list can expand too.

These are just a few of the things you can have your virtual assistant do to help you make the most out of Twitter. Can you think of other tips you’d like to share?

Comments

  • June 6, 2011

    So basically have a Twitter PR person for your business. That is a great idea for larger companies to do.

  • June 7, 2011

    This comment is actually in response to Nick’s comment above. Virtual Assistants can be a great help when it comes to twitter regardless of the company size. I help lots of small companies and entrepreneurs with their twitter presence. For them, there is a big cost benefit to having me working with them on it, so that they can focus on other areas of their business.

  • June 7, 2011

    Getting VA to take care of all your enquires is great, as you maybe busy with other activities, and being on top of all of your enquires, offline and online, along with support can be quite a task.
    Also if you VA can respond to enquires ASAP, it leaves your customers with a great experience, usually when I contact a company on Twitter, I always get a response much faster, than other ways.

  • June 8, 2011

    Great post! Twitter can really help a lot especially nowadays we really have to use so may websites and it can easily help us to communicate to other people.

  • June 10, 2011

    Great post and well said. Aside from what you mentioned above, your virtual assistant can help drive traffic to your website and other social accounts by sharing your links on twitter. Your new content can be shared in Twitter and other social media accounts and your VA can do this for you.

    A social media virtual assistant can manage all your social media while you concentrate on the important aspects of your business.

  • June 10, 2011

    I don’t always read comments (Unless the article itself is pretty interesting), but I’m glad I did this time. The whole time I was reading the post I was thinking that the Virtual Assistant was a software program… The comments cleared that up for me. Can you tell just how badly I need the twittip blog!? LOL

  • June 13, 2011

    Twitter is a real time support and even its transparent you can shoot queries to the company and they will answer you can see the discussions of it. and Twitter can go viral because of the Retweets buttons and followers . we just need to make a big fan base

  • June 13, 2011

    You don’t require VA only for twitter but for other social media tools as well. But inviting guest posts can also help in the same direction. When a guest writes a post on your blog, he or she automatically will try to promote the same via his /her social networking circles in lieu of letting eveyone know about his/her post. This will automatically promote your blog and will help you get more followers and traffic.

  • June 14, 2011

    Great post! Thanks for sharing. It was a good read. Hope to hear more from you soon.

  • June 15, 2011

    I don’t think having a VA do your work for you is the right way to go. Unless you are a BIG business.. you need to put the work in your self. No one has your personality, no one else can build the relationships that will benefit you long term.

    Do the work, or don’t bother.

  • June 16, 2011

    Great post, As for me twitter has been really great tools to help everyone send a message across the billions people online. I know if use it very effectively without spamming people our business can be known all over the would through twitter.

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