The web is full of “naming gurus” selling names to big companies for thousands of dollars. They claim they’ve got the solution to every naming issue. The truth is that the only one who can really make up your name is… you. You can save time and money by simply understanding what is important in order to make your username effective. If you’re new in social media and want to create a Twitter account, a Facebook fan page or whatever, you can consider these very basic tips in order to create a good name, be you a personal user or a new brand. Your name should reflect your identity and your “tone”.
How To Get Ideas
Good names don’t just appear magically! You have to evaluate different candidates and to do this you can combine different words and/or expressions which are related to either you or your product. If you need some help to explore naming possibilities, go and try Visual Thesaurus, an interactive tool that allows you to discover the connections between words and concepts you’re thinking about. You can get inspiration by adding something to an already established keyword (you can add other roots, affixes or find rhymes with this tool) or by “looking” at your words with a visual dictionary.
You must distinguish yourself somehow, and a unique name is one of the things that can help you. Would Starbucks have been so successful if its name was “Coffee Lovers”? Go and take a zero Google match, one or two words nobody has ever thought about. It would be great to have the same name across different social platforms: a good way to ensure that your dream name is available in major websites is Namechk, which allows you check the availability of your desired username in a few seconds.
To Understand or not to Understand?
Many people think that a good name should be a plain description of what you or your product are: fashiongeek, elearninguru, learnkanji, sellmore etc. Others think your priority must be a catchy name with exotic orthography and strange spelling, like Zymbraa, Goyoyix, Japnya or something like that. I think there is no rigid rule: probably if you are an independent user it is better to be unique, but one should seek a balance between catchiness and understandability according to the aim of your online activity. Your name should be appealing to your intended audience, so don’t call your dental plate firm “Teeth”.
People Must Remember
Many web names are great, but they are not successful. Why? You have to make sure your name will be remembered, otherwise the girl you met at the airport won’t find you on Twitter, and you will not sell a copy of your new ebook! According to my personal experience as a web user, these are good name patterns for a web name:
1. [NOUN] [NOUN] – where there is a unusual combination of terms; example: Rocket Ranch.
2. BLEND – again, the combination must be unusual and unattested! example: Listorious
3. [NOUN or clipped noun]+[verbal suffix] – These names are excellent “calls to action”; example: Domize
Think About Other Languages
One common mistake in naming is not considering how your candidate name sounds in other languages. The name of a famous medicinal tea company means “(s)he uses drugs” in Italian: needless to say, no market in Italy! Especially if you are going international, take the time to ask around some non-English speaker what they think about your name. Sometimes, the finest word in one language can be the worst swearword in another.