Comments on: An Illustration of the Power of Twitter to Spread a Story http://www.twitip.com/an-illustration-of-the-power-of-twitter-to-spread-a-story/ Twitter Tips in 140 Characters or More Sat, 03 Sep 2011 14:03:00 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Modern Painter http://www.twitip.com/an-illustration-of-the-power-of-twitter-to-spread-a-story/#comment-14545 Modern Painter Fri, 13 Feb 2009 22:45:59 +0000 http://www.twitip.com/an-illustration-of-the-power-of-twitter-to-spread-a-story/#comment-14545 Thanks, hadn't heard about the hashtag yet, great of you to raise the money. The power of Twitter amazes me. Gabriel Thanks, hadn’t heard about the hashtag yet, great of you to raise the money. The power of Twitter amazes me.

Gabriel

]]> By: Alex http://www.twitip.com/an-illustration-of-the-power-of-twitter-to-spread-a-story/#comment-14326 Alex Fri, 13 Feb 2009 09:56:15 +0000 http://www.twitip.com/an-illustration-of-the-power-of-twitter-to-spread-a-story/#comment-14326 We launched an appeal on tuesday to help the Red Cross in Australia on twitter using the #bushfires tags. Thanks to some retweeting to Stephen Fry, who then retweeted it, we got around 800 visitors to <a href="http://www.redcross.org.uk/bushfires" rel="nofollow">our appeal</a> . No where near as popular as the sitepoint books but still pretty amazing! All thanks to the power of twitter! We launched an appeal on tuesday to help the Red Cross in Australia on twitter using the #bushfires tags. Thanks to some retweeting to Stephen Fry, who then retweeted it, we got around 800 visitors to our appeal . No where near as popular as the sitepoint books but still pretty amazing! All thanks to the power of twitter!

]]> By: Shayne Tilley http://www.twitip.com/an-illustration-of-the-power-of-twitter-to-spread-a-story/#comment-13766 Shayne Tilley Thu, 12 Feb 2009 00:55:57 +0000 http://www.twitip.com/an-illustration-of-the-power-of-twitter-to-spread-a-story/#comment-13766 I think Darren has cover the # tag use well, as lesson learnt by all. I just thought I’d provide a quick update on the initiative. So far we’ve raised over USD $125K/ AUD $195K with plenty of time left to grab a bargain. For everyone that already has – from the bottom of my heart – thank you. I think Darren has cover the # tag use well, as lesson learnt by all. I just thought I’d provide a quick update on the initiative. So far we’ve raised over USD $125K/ AUD $195K with plenty of time left to grab a bargain. For everyone that already has – from the bottom of my heart – thank you.

]]> By: Hector A. henry S. http://www.twitip.com/an-illustration-of-the-power-of-twitter-to-spread-a-story/#comment-13658 Hector A. henry S. Wed, 11 Feb 2009 16:26:21 +0000 http://www.twitip.com/an-illustration-of-the-power-of-twitter-to-spread-a-story/#comment-13658 This its surprising how twetter have reach to that level i juts image if it would have all the amount of people facebook have, or might be it have the same amount willing to tweet about what they are doing. Thnak you for the post. This its surprising how twetter have reach to that level i juts image if it would have all the amount of people facebook have, or might be it have the same amount willing to tweet about what they are doing.

Thnak you for the post.

]]> By: Rodney Rumford http://www.twitip.com/an-illustration-of-the-power-of-twitter-to-spread-a-story/#comment-13613 Rodney Rumford Wed, 11 Feb 2009 11:57:28 +0000 http://www.twitip.com/an-illustration-of-the-power-of-twitter-to-spread-a-story/#comment-13613 Darren, Great blog post. I have authored several case studies that go into analysis regarding the spread, reach, amplification, impressions and call to actions delivered from retweets. The other point that you failed to mention is that sitepoint also integrated a "Tweet This" on the right side of the landing page and they were also displaying tweets related to the topic. This was a very smart move and thus drove the content being pushed back into the twitter eco-system very easily. This is where my retweet came from and how I discovered the opportunity to share via RT the content easily. Additionally, the fact that this was integrated into the email marketing campaign/landing page that they pushed to their email list helped to drive velocity and retweet behavior. This is a very smart move. This is a great example of how good headlines, execution, valuable cause, relevant content and twitter all come together to drive serious marketing results for business. Kudos to you and Sitepoint for a job well done. This is just a peek of what is truly possible with twitter. I just published a report a few days ago on why Retweets fail, best practices and tips for maximizing RT content spreading as well as the results of user RT behavior from a survey of over 300 users. You can download a free PDF copy here: http://www.twitterbusinessbook.com/2009/02/why-your-retweets-fail Cheers! Rodney Rumford Darren,
Great blog post. I have authored several case studies that go into analysis regarding the spread, reach, amplification, impressions and call to actions delivered from retweets.

The other point that you failed to mention is that sitepoint also integrated a “Tweet This” on the right side of the landing page and they were also displaying tweets related to the topic. This was a very smart move and thus drove the content being pushed back into the twitter eco-system very easily. This is where my retweet came from and how I discovered the opportunity to share via RT the content easily.

Additionally, the fact that this was integrated into the email marketing campaign/landing page that they pushed to their email list helped to drive velocity and retweet behavior. This is a very smart move.

This is a great example of how good headlines, execution, valuable cause, relevant content and twitter all come together to drive serious marketing results for business. Kudos to you and Sitepoint for a job well done. This is just a peek of what is truly possible with twitter.

I just published a report a few days ago on why Retweets fail, best practices and tips for maximizing RT content spreading as well as the results of user RT behavior from a survey of over 300 users. You can download a free PDF copy here: http://www.twitterbusinessbook.com/2009/02/why-your-retweets-fail

Cheers!
Rodney Rumford

]]> By: George Hall http://www.twitip.com/an-illustration-of-the-power-of-twitter-to-spread-a-story/#comment-13606 George Hall Wed, 11 Feb 2009 11:15:41 +0000 http://www.twitip.com/an-illustration-of-the-power-of-twitter-to-spread-a-story/#comment-13606 Update to previous comment: Darren and I had a discussion about the best way to manage both sets of goals, information flow in the bushfire hashtag and how SitePoint can make a huge difference with what will be a good donation to the appeal. It has been resolved amicably and we can get on with the ultimate goal of helping our State in its time of need. Update to previous comment: Darren and I had a discussion about the best way to manage both sets of goals, information flow in the bushfire hashtag and how SitePoint can make a huge difference with what will be a good donation to the appeal. It has been resolved amicably and we can get on with the ultimate goal of helping our State in its time of need.

]]> By: Darren Rowse http://www.twitip.com/an-illustration-of-the-power-of-twitter-to-spread-a-story/#comment-13604 Darren Rowse Wed, 11 Feb 2009 11:08:26 +0000 http://www.twitip.com/an-illustration-of-the-power-of-twitter-to-spread-a-story/#comment-13604 George - I trust we've resolved your concerns with our emails but for other people's benefit: Using the #bushfire hashtag was something in hindsight that I wish I'd not done. 1. I was not aware that the tag was being used to get information out about the fires to those in danger. When I first came across it, it was being used in a more general way to tag any kind of comment on the fires. 2. we didn't realize that our tweets would be retweeted as much as they were - clogging the hashtag as it did. In terms of the 'diversion' of money - I'm not sure I quite understand that. Sitepoint was going to donate $5000 of their money but decided to try raise more through selling their books and donating the proceeds. In doing so the money sent to Red Cross will be well over $100,000 - there's no diversion at all - it's purely Sitepoint leveraging their reach to raise money for people in need. Lastly - my advice to anyone who is using a hashtag for important dispersement of information is that when you see someone using it in a way that it wasn't intended to be used - let them know. 24 hours after we started using the tag in this way I was told by one of my followers that you and others had this concern. I really wish you'd just shot me an email, reply or DM and I would have done something about the problem very quickly. I suspect most people had no idea that there the tag was started with a narrow focus or for an important reason. Anyway - I think we're straight now - we're not using the tag any more and Sitepoint has also agreed not to. George – I trust we’ve resolved your concerns with our emails but for other people’s benefit:

Using the #bushfire hashtag was something in hindsight that I wish I’d not done.

1. I was not aware that the tag was being used to get information out about the fires to those in danger. When I first came across it, it was being used in a more general way to tag any kind of comment on the fires.

2. we didn’t realize that our tweets would be retweeted as much as they were – clogging the hashtag as it did.

In terms of the ‘diversion’ of money – I’m not sure I quite understand that. Sitepoint was going to donate $5000 of their money but decided to try raise more through selling their books and donating the proceeds. In doing so the money sent to Red Cross will be well over $100,000 – there’s no diversion at all – it’s purely Sitepoint leveraging their reach to raise money for people in need.

Lastly – my advice to anyone who is using a hashtag for important dispersement of information is that when you see someone using it in a way that it wasn’t intended to be used – let them know. 24 hours after we started using the tag in this way I was told by one of my followers that you and others had this concern. I really wish you’d just shot me an email, reply or DM and I would have done something about the problem very quickly.

I suspect most people had no idea that there the tag was started with a narrow focus or for an important reason.

Anyway – I think we’re straight now – we’re not using the tag any more and Sitepoint has also agreed not to.

]]> By: Twitter Forum http://www.twitip.com/an-illustration-of-the-power-of-twitter-to-spread-a-story/#comment-13603 Twitter Forum Wed, 11 Feb 2009 11:05:18 +0000 http://www.twitip.com/an-illustration-of-the-power-of-twitter-to-spread-a-story/#comment-13603 My prayers go out to all those affected by the tragedy. This is an amazing opportunity to learn some new web development skills while helping a tremendous cause. My hats off to SitePoint. I'm especially eying the "Flipping Websites for Profit" and "PHP Anthology" books. My prayers go out to all those affected by the tragedy.

This is an amazing opportunity to learn some new web development skills while helping a tremendous cause. My hats off to SitePoint.

I’m especially eying the “Flipping Websites for Profit” and “PHP Anthology” books.

]]> By: George Hall http://www.twitip.com/an-illustration-of-the-power-of-twitter-to-spread-a-story/#comment-13565 George Hall Wed, 11 Feb 2009 07:06:33 +0000 http://www.twitip.com/an-illustration-of-the-power-of-twitter-to-spread-a-story/#comment-13565 This particular campaign really didn't go down very well with those of us manning and monitoring and updating the #bushfire hasttag for important information. You really picked a wrong time for a viral campaign and a few of us even wonder how you could divert money that was better off DIRECTLY donated to a fire appeal charity. It clogged up #bushfires while we still had more important information to get onto that hashtag search. Try and be a better corporate citizen next emergency, please. This particular campaign really didn’t go down very well with those of us manning and monitoring and updating the #bushfire hasttag for important information. You really picked a wrong time for a viral campaign and a few of us even wonder how you could divert money that was better off DIRECTLY donated to a fire appeal charity.

It clogged up #bushfires while we still had more important information to get onto that hashtag search.

Try and be a better corporate citizen next emergency, please.

]]> By: Rob Metras http://www.twitip.com/an-illustration-of-the-power-of-twitter-to-spread-a-story/#comment-13524 Rob Metras Wed, 11 Feb 2009 02:44:38 +0000 http://www.twitip.com/an-illustration-of-the-power-of-twitter-to-spread-a-story/#comment-13524 Our thoughts and prayers are with those who are suffering in regards to the fires. Yes, the power of Twitter- people conversing in 140 characters is amazing. Microbloging has alerted us to the bombings in Mumbai, the need for assistance in Victoria, earthquakes in California in a way that works locally, but thinks and acts globally. Hopefully the 12th of February the plight of Clean Water and http://twestival.com/ will bring more action and compassion. Thanks Darren for your service to others. Our thoughts and prayers are with those who are suffering in regards to the fires. Yes, the power of Twitter- people conversing in 140 characters is amazing. Microbloging has alerted us to the bombings in Mumbai, the need for assistance in Victoria, earthquakes in California in a way that works locally, but thinks and acts globally. Hopefully the 12th of February the plight of Clean Water and http://twestival.com/ will bring more action and compassion. Thanks Darren for your service to others.

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