I just had to post about this because it’s really a neat concept I think. (And no, posting about it doesn’t get me any extra entries or benefits in any way.)
I got an email from a Mount Royal University student named Peter (PJ Hamilton) telling me about this TwitterLotto project he came up with:
I recently released a marketing experiment called “The Twitter Lotto”. Basically it converts publicity and advertising into prize. If you don’t mind blogging about it, I would really appreciate it as I am just a university student. If not, no worries I’m just trying to get any little exposure I can find!
To be entered to win, you simply have to follow @twterlotto on Twitter. That’s it. You don’t have to write a post, or retweet (RT) anything if you don’t want to.
As visits to the site’s home page accumulate, the jackpot prize goes up. At the time of this writing, it’s at $23 and change. He started at zero.
The prize winner will be drawn on December 25, 2009 and after validating that it’s a real person who actively uses Twitter, they will be awarded the jackpot.
According to the About:
The idea. What was originally suppose to be a simple school marketing project evolved into what you see before you today.I wanted to create something unique, interesting, creative and beneficial to not only myself, but everyone.
I personally think the kid’s pretty smart. He’s using a school project to make something that IS unique, doesn’t involve gambling or charging for entries, and can actually result in a great case study as well as a nice chunk of prize money!
Take a look, follow him. What can it hurt?
What do you think about the idea itself? Is this potentially a great new marketing trick or just wishful thinking? Share in the comments!