Browsing Nathan Hangen's posts

One Name or Two? Let’s Find Out

I was asked recently about the task of managing multiple Twitter accounts and if it’s better to use your own name or an “imaginary name.”

It’s not the first time I’ve had the question asked, so I thought what better way to answer it than by sharing it with everyone here on Twitip.

Absolutes Don’t Exist

I’ll first be honest in saying that there isn’t a black and white answer, and this isn’t something that can be solved without testing. Too many people treat Twitter with black and white answers… with absolutes. (more…)

The Group Hug Effect

Warning:

This post might sound negative, but it’s not meant to be. There’s a point to the criticism and I hope you’ll stick through it long enough to get to the end and join me in the discussion.

Scratch My Back

There’s something that’s been bothering me a lot lately, and I can’t quite figure out what it is. It has to do with Twitter, blogging, and social media. Being that this is a Twitter blog though, we’ll keep the discussion focused on Twitter. (more…)

How to Use Twitter for a Product Launch

We’re in a new age now. As social media networks, particularly Twitter, become adopted by the mainstream media and corporate marketing firms, we’re seeing an evolution in the way that products are launched. Some might say that this is nothing new, that marketing has always been about capturing the current buzz machines and playing them to your needs, but I disagree.

The difference between marketing methods of old and social media marketing is that customers have a say. The success of a social media campaign is dependent not upon how much money is spent, but upon the people being marketed to. If the message works and they like the product, the masses will Tweet it to the rest of the masses. If it doesn’t, the campaign might not even get past the initial push, and will likely spiral into oblivion. (more…)

Spam, Phishing, and Hacks – How to Shore Up Your Defenses

Twitter spam and phishing attacks are on the rise, which is unfortunate because it’s causing a lot of people to lose friends, often times unknowingly. For instance, last night I received nearly 25 spammy DM’s, all of which were from people that I don’t talk with on a regular basis. It left me in an awkward position because I didn’t have time to DM them all back to give them an update, but I knew that most of them were probably losing followers by the hour.

It all started with auto DM’s and Mafia Wars games. People would sign up, give access to the application, and then it would DM spam every one of their followers until either they all unfollowed them or they removed the application.

From there, it moved to more sophisticated attacks, such as the recent “Hey, is this you?” type of messages. There’s also the “hey, check out this I.Q. quiz thingy.” Although the links might seem harmless, they are actually bait to get you to click the link, give up your info, and then let your account be used against your will in the same way as before. (more…)

3 Ways to Monitor Your Brand with Twitter

By Nathan Hangen of Making It Social. Follow him @nhangen.

listenIf you don’t know what you are doing, measuring your brand online is like sticking a finger in the air and trying to gauge the direction of the wind. It just isn’t as easy as it looks. However, once you understand the tools required to make it happen, brand monitoring becomes 2nd nature. The trick then, is knowing what to monitor and how to do it.

In the past, people relied on Google alerts to send notifications of brand mentions, which usually came in the form of links. Although this is a great way to measure trackbacks and general sentiment, I don’t feel that it offers a complete picture. Not only that, but the results are delayed, meaning that if you get trashed on a forum or in a blog post, then you won’t be able to react until it’s too late. This is why Twitter is changing the way the game is played.

With Twitter, you can track your brand mentions in real time, using a variety of excellent tools. You can track via keyword or hashtag along with the standard mention/RT tracking on the homepage. If you have Twitter integrated onto your blog, then you can add even more firepower to your arsenal by using Tweetbacks and RT’s as comments, which might flesh out an otherwise empty post footer.

The beauty of Twitter tracking tools is that they tell a much greater story than Google does.
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Twitter – The Art of Influence

By Nathan Hangen of Making It Social. Follow him @nhangen.

Aidan Jones @flickrWhen I look at my Twitterfeed, I see that a lot of people are spending time talking about themselves. I get that…I really do, but let me ask you something. How many people on Twitter do you really pay attention to? Of those, how many of them talk about themselves more than they talk about others? If my guess is right, I’d say that the percentage is less than 25%. So why is it then, that people feel they have to talk about themselves in order to convert you into a reader or a customer? (more…)

Twitter Validation – My Take

By Nathan Hangen, follow him @nhangen.

As I’ve been following people on Twitter, I’ve noticed an interesting trend. More and more people are starting to use a validation service to create a gateway between themselves and new followers. On the surface, this looks like a great idea, but I’ve come to realize that it might not be – here’s why: (more…)

The Proper Way to Pitch on Twitter

By Nathan Hangen, follow him @nhangen.

spamI can’t help it…sometimes my Twitter feed makes me want to scream. I’m reading through my DM’s and wondering what people are thinking when they send me this stuff. I don’t want to make 4,000 per month with Twitter (I do this fine on my own thank you), I don’t need 1,000 followers by the time I wake up, and I don’t need any gifts, free-reports, or webinars. Look, there is absolutely nothing wrong with pitching people on Twitter, but this DM madness has got to stop. (more…)

Treating Twitter as an Investment

By Nathan Hangen, follow him @nhangen.

piggy-bank-upsidedown-monojussi-flickrI know, it sounds strange in theory. But think about it like this: you spend a lot of time building a network on Twitter, engaging with your followers, and creating powerful partnerships, but what would happen if this single asset went belly up? You don’t put all of your cash into a single stock, so why should you invest all of your social capital in a single service?

Don’t get me wrong, I like Twitter, but I want to be prepared in the event that something kills my favorite social tool. I’ve never invested this much time in any other platform, nor have I met so many great people all over the world. Twitter excels at connecting people and helping them share ideas, but it can’t be the only way to connect, especially if your business or personal brand depends on it. (more…)

Why Twitter Isn’t Going Anywhere

By Nathan Hangen, follow him @nhangen.

I’m still amazed by the people that think Twitter is nothing more than a fad that is soon to disappear. That’s what they said about MySpace, then Facebook too. Obviously, nothing lasts forever, but by the looks of it Twitter isn’t going anywhere in the near future.

Just take a look at who is using Twitter these days:
twitter_bird_01

  • Movie Stars
  • Musicians
  • Radio and TV Personalities
  • Authors
  • Marketers
  • Athletes
  • Etc

The list goes on and on. People are getting on Twitter at an amazing rate and although many don’t use it much, those that do spend more time on Twitter than on any other social network. Twitter integrates easily with blogs and website, but it is also easy to use via a variety of clients. I can Tweet from my iPhone, upload pictures on the go with Twitpic, and even send Tweets straight to my MySpace and Facebook accounts in seconds. (more…)