Twitip

One of the most important factors to being a good Twitter user is to be personable. This fact has sparked an argument that suggests personality lacks to those with more than one twitter profile. Why would you want more than one twitter profile and is this OK? Multiple profiles should be used to interact with multiple audiences, and yes, it’s OK. (more…)

I started a new business Twitter account and acquired 350 relevant followers in one month being relatively unknown and without spamming.

Most companies have joined Twitter by now but there are a few that have lagged behind. If you’re a part of this group (as my company was), it can be really intimidating to jump into the social media scene when your competitors already have established accounts with hundreds (or thousands) of followers. I used these techniques to jump my new account from 0 to 350 followers in one month, bypassing the awkward infancy period of a new Twitter account almost entirely. (more…)

[Hey everyone - our submission form has been acting up, so if you have submitted a guest post and have had troubles, please email it to me at lara@twitip.com - Thanks!]

Today’s post comes from Jenni Izzo, a Drexel University graduate turned PR Account Coordinator with a social media obsession. You can follow Jenni at @jenniizzo.

Whether large or small, Twitter can enhance your event in a number of ways. Take a hint from MTV, who recently used a live Twitter Tracker for their 2010 Movie Awards. They encouraged those in the audience, as well as those at home, to get in on the action by tweeting their thoughts, reactions and questions. Throughout the night, tweets containing “MTV” hit over 400 per minute. But, even if you aren’t planning a star-studded event, you can still use the following tips to create a tweet-worthy event. (more…)

Dear Business Owners Worldwide,

There’s a reason you’re seeing the word “Twitter” nearly everywhere you look these days.

What other media platform (aside from expensive TV, Radio and pay per click ads) gives you the same opportunity to reach and influence large groups of people the way Twitter does? From adding and engaging targeted followers (a.k.a. potential customers), to driving traffic to your blog or website; Twitter has emerged as the perfect marketing tool for essentially any business.

Proof that the time for your business to embrace Twitter is NOW lies in the pudding below. Here are 8 ways you could, and should, be using Twitter to successfully market your business. (more…)

Many companies like Dell or Moonfruit have discovered Twitter as a separate sales channel. Both use rather similar strategies: They either offer special discounts or work with giveaways to attract followers, drive traffic to their sites and boost sales. In 2008 (when Dell was one of the first companies to use Twitter as a direct sales channel) the social network had made Dell over $ 1 million in revenue already. (more…)

I was asked recently about the task of managing multiple Twitter accounts and if it’s better to use your own name or an “imaginary name.”

It’s not the first time I’ve had the question asked, so I thought what better way to answer it than by sharing it with everyone here on Twitip.

Absolutes Don’t Exist

I’ll first be honest in saying that there isn’t a black and white answer, and this isn’t something that can be solved without testing. Too many people treat Twitter with black and white answers… with absolutes. (more…)

Whether reading an article or having a conversation with people (face-to-face) and reading/hearing the phrase “It’s just twitter,” irritates me–especially when it’s drenched in a condescending tone. I find that people who have muttered this phrase don’t understand the power of twitter and what it can really do for your brand, business and/or service or product. Having a networking tool available at your fingertips that can reach the far ends of the globe and back within seconds is a phenomenal thing. But just how can twitter be effectively used and what exactly is the power of twitter?

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With millions of people connecting through social media, advertisers and marketers are hustling to get in on the action. In the past year we’ve seen many companies and brands attempt to step into this new world only to fail miserably. After analyzing many marketing flops on Twitter, the underlying issues are very apparent.

To be an effective marketer on Twitter you must first stop thinking like one.

Marketing on Twitter requires a bit of a shift in your mindset. Twitter is all about simple conversations; you can’t use press releases, marketing copy and other one-way communication tactics and expect results. Customers want interaction—with you and with each other. Tweeting is one-to-one, with the benefit of being in a public space where other customers may overhear your conversation and interact with each other on your behalf. (more…)

Do you spend hours of time on Twitter?

Let me rephrase that.

Does Twitter mean something to your business?

If so, what would happen if Twitter went down? If you lost all of your followers? What would happen if someone started spamming from your account? (Could you imagine if someone started sending out porn links from the @microsoft “verified” account?) Do you have a contingency plan? (more…)

In a relationship, everyone wants to have a sense of belonging, appreciation and loyalty. You want to feel like “you’re part of the group” if it’s with friends or feel appreciated by your significant other. The same can be said about businesses and their relationships with consumers and how you communicate with them. (more…)