Defining Twitter Goals: A Tip for Successful Use of Twitter

Twitter-Goals.jpgDo you know what you are aiming to achieve with Twitter? Do you have Goals in mind as you Tweet?

Here is an instant messaging exchange that I had with a TwiTip reader yesterday.

Reader: “I want to grow my Twitter follower numbers? Can you help me!”
Darren: “Can I ask you a question?”
Reader: “Sure”
Darren: “Why do you want more followers?”
Reader: “Everyone wants more followers don’t they? I want to be more connected and to have more followers.”
Darren: “Let me ask another question – Why are you using Twitter?”
Reader: “I am using Twitter to get more connections. I want to connect with as many people as I can.”
Darren: “But why? What’s the purpose of that?”
Reader: “Because it means I’m a more powerful Twitter user. Tell me, how do I get more followers?”
Darren: “I’m still not sure why you want more followers or why you’re using Twitter?”
Reader: “That doesn’t matter – I just want more followers.”

This conversation went on for another few minutes – I won’t bore you with the details (we went in circles) but I think it illustrates an issue that I see many Twitter users having – they don’t know why they’re using the medium.

I can relate to this. In my own early days of using Twitter I didn’t really know why I was using it either. I saw everyone else doing it and while I was a little skeptical of the medium thought I ’should’ at least give it a go. I had no real outcomes in mind and as a result – it showed in my Tweeting.

My first few days (if not weeks) of using Twitter were unfocussed and scattered. As a result I didn’t really ‘achieve’ much. Sure I found a few followers – but because I didn’t know what I wanted to get out of Twitter I didn’t really get much.

It took me a while – but I slowly realized that I needed to be more focused in my use of Twitter and to work out what outcomes I was hoping for.

Being successful at something is very hard if you don’t know what you want to achieve. It’s much easier to hit your target…. if you know what it is.

What do are you aiming to Achieve with Twitter? What are Your Twitter Goals? – AN EXERCISE

Here’s a simple yet useful exercise.

Grab a pen and paper (or open up a blank text document on your computer) and spend the next 3-4 minutes answering the question of ‘what do I want to achieve with Twitter?’

At this point don’t be realistic – just brainstorm as many things that you’d like to achieve with Twitter as you can. There will be time for being realistic and to refine your list later.

Here are a few suggestions for what you might including in your list:

  • I want to build my personal brand
  • I want to be seen as an expert in my niche of (insert niche here)
  • I want Robert Scoble, Gary Veynerchuk and iJustine to notice me
  • I want to drive traffic to my business
  • I want to find new readers for my blog
  • I want to meet my future wife
  • I want to document my passion for (insert favorite hobby here)
  • I want to communicate what I’m working on with my workmates
  • I want to find friends with similar interests to me

OK – the list could be long and varied. People use Twitter for all kinds of reasons (I’d actually love to see the reasons you come up with in comments below).

Once you’ve got your list spend a few more minutes prioritizing what you come up with. Which are the key reasons for using Twitter?

Try to identify one primary reason and a couple of secondary ones that you’ll focus your use of Twitter upon. I find that if you have too many goals and objectives that things can get fuzzy. Pick 2-3 at most to start with (you can always refine this later).

Note: you might find that some of your objectives clash. For example if you want to use Twitter to ‘find a wife’, document your passion for motor racing and drive traffic to your ‘pet reptiles’ blog – you might want to consider having multiple Twitter accounts for your different objectives.

The key is to have some objectives in mind when starting out with Twitter. Once you have these goals and objectives in mind you are in a much better position to use Twitter effectively.

With these objectives in mind you’ll find that other aspects of using Twitter begin to fall into line.

  • what your Tweet about will become clearer
  • who you follow and interact with will make more sense
  • the type of keywords that you track (using a tool like Monitter) will become obvious
  • the way and places that you promote yourself will become more evident
  • the decision of whether you broadcast or converse (or do both) will become easier to make
  • you’ll make better choices on the types of Twitter tools you need to use
  • how often you should tweet will become more obvious

What are your Twitter Goals?

PS: let me finish by saying that having twitter goals need not be a formal thing. You don’t need to sit down and write a list or have strict guidelines for using Twitter. Twitter is a playful and fun medium and there’s lots of room for expressing yourself in many ways – however if you do want to use Twitter to achieve something – it’s good to at least have thought through what your overall objectives are.

There’s no need to over think it – but do at least ponder it for a few minutes. I know when I began to do this Twitter really took off for me as not only a ‘fun’ tool but a ‘useful’ one.

Comments

  • November 11, 2008

    I want to build my personal brand

  • November 11, 2008

    I’m mostly using Twitter as a way to promote myself on the web, but it’s not just for that. It’s a great way to speak to others in a community, share resources and help others in their endeavours.

  • November 11, 2008

    My primary goal is to make connections in order to work my branding and hopefully establish myself as having a degree of expertise so that folks will make use of my business.

    I resisted Twitter for a while. It seemed kind of useless to me and I just didn’t get it. I’ve put forth the effort to understand and “work the system” and I’ve now found the value, and actually enjoy being here.

    Cheers

    George

  • November 11, 2008

    Replied with a blog because the comment was just too long for a comment :)

    http://swizec.com/blog/my-twitter-goals/2/389

  • November 11, 2008

    i honestly don’t see how many followers i have since i use tweetdeck…i love getting new followers, and the increased interaction that brings, but i’ve never been obsessed with numbers. i use twitter to build my personal brand, place myself as an “expert” in my field, interact personally with people who read my blogs, AND as an rss feed for some of my favorite bloggers. i’ve also REALLY enjoyed meeting new people via twitter…and now that the political discussion is mostly over, i’ll be spending more time there :-)

  • November 11, 2008

    Not sure yet, I think I should answer those questions first. Thank you the post Darren.

  • November 11, 2008

    There are so MANY reasons to use twitter (PR, education, etc), but you’re right it is VERY easy to slide into chatter that does nothing to help you move closer to your goal. As a NEW blogger (6 weeks) and an even newer tweeter (2 weeks), thank you for the reminder.

    Zippy http://champagneliving.blogspot.com

  • November 11, 2008

    Since I write about expat living, I find that the most knowledgable people are other expats and travellers. Twitter is a great way to connect with other people in my niche and get some fast answers to questions. I also like the opportunity to meet new bloggers. Who knows more about the blogging world than them? I can always learn a thing or two, and if someone new discovers me and my site, why not? We could help each other, right?

  • November 11, 2008

    I use twitter to connect with people, build my brand and to help other people in my industry be more successful. I’ve found when you help other people get what they want, you’ll get more of what you want.
    Having a specific goal in anything you do to build your business is sure a lot better than floundering.

    Thanks for the insight Darren.

  • November 11, 2008

    Thanks for articulating something that I’ve been intuiting. Every time I decide whether to follow back, I ask whether it’s another parent or someone with Internet expertise because I want to connect with others who share my interests and with whom there is the potential to exchange mutually beneficial information.

    And then, there are those I follow because they seem so different from me, that I might actually learn from them – from young, Black rap artists to conservative religious zealots.

  • November 11, 2008

    I started a new food blog a few months ago and I’m quickly realizing that Twitter is one of the best ways to A) connect with other successful food blogs and learn from them, B) establish my own voice in the community, and C) discuss new ideas, recipes, photo tips and really interact with my readers.

    It seems like just trying to increase your “twithority” (can I coin that?) is not going to end in a successful or rewarding experience.

    Thanks Darren.
    Nick
    http://www.twitter.com/macheesmo

  • November 11, 2008

    Enjoying this new blog, Darren. Like many, I started using Twitter to establish my authority as a corporate communications writer/consultant and drive traffic to my blog. At first it seemed a bit of a time waster . . . then I realized it was performing some of the “water cooler” functions I was missing (actually the only things I was missing!) from having a corporate job. So now I’m building a Following list slowly, watching my Followers list build the same way, and enjoying the conversations. I’m also offering more and asking less!

  • November 11, 2008

    This article is an eye opener for me, my marketing strategy is going to change today. Sometimes we get so busy doing something we forget what the end purpose is, its not just getting people to follow you but getting the right people to follow you. Thanks for the article and the reminder to stay focused, this isn’t just a popularity contest.

  • November 11, 2008

    Darrent, why you look so passion about twitter. You even blogging in twitipDOTcom. Why you not talk about digg, SU and some others social bookmarks as well as make new website about it.

    *Just very very curious* :)

    Cheers,
    Hartanto

  • November 11, 2008

    Darren,

    Are you planning on posting the full instant messaging exchange somewhere? Just for kicks?

    ;-)

    John

  • November 11, 2008

    “* I want to build my personal brand”
    Yep, <a href=”http://juliesrawambition.com/”Julie’s Raw Ambition

    “* I want to be seen as an expert in my niche of ( the creative preparation and benefits of raw foods, travel and cultural influence of food, the impact of health trends on the mainstream and bridging this together with the “hippie vegetarian” cliché )”

    “* I want Robert Scoble, Gary Veynerchuk and iJustine to notice me”
    LOL

    “* I want to drive traffic to my business”
    Well, to my blog.

    “* I want to find new readers for my blog”
    Yep, ditto.

    “* I want to meet my future wife”
    Uh, no, I’m already married to a man.

    “* I want to document my passion for ( cooking, uncooking, and travel )”

    “* I want to communicate what I’m working on with my workmates”
    Well, with my Twitter community.

    “* I want to find friends with similar interests to me”
    This is exactly why I joined Twitter in the first place over a year ago. As a result, I’ve had the unique opportunity to be part of one the most dynamic, active communities of quality people sharing the same interests and goals, particularly the raw foodies. And I’ll gladly go as far as to name names. <a href=”http://twitter.com/Dhrumil” Dhrumil Purohit has exemplified what Twitter is all about, and has been a major facilitator in building the <a href=”http://welikeitraw.com/” raw food and health community on Twitter.

    Thanks, Darren, for this exercise!

  • November 11, 2008

    I want to build my personal brand
    I want to find new readers for my blog
    I want to find new blogs to follow

    I try to find people who’s interests are similar or reply to tweets I like.
    What I find most puzzling with Tweeter are people who just document their day.
    ie:
    I just woke up
    I need a coffee
    My cat just curled up in my lap

    Seems pointless.

  • November 11, 2008

    I remember that when I first signed up for Twitter, I was floundering. I didn’t know what to tweet about. I didn’t know what the point was. I just…didn’t get it.

    Then you did up a Twitter post over at ProBlogger, where you stressed the importance of figuring out your goals in order to become a more effective Twitter user. It was a simple concept, but actively considering it made everything come together.

    Now I tweet in order to drive traffic to my multiple writing projects, and also to connect with other freelance writers (it’s nice to meet people with that common ground). Thanks Darren!

    - stephauteri

  • November 11, 2008

    Great post, good examples of goals that may really help people get clarity on how to leverage the medium for success.
    Personally, I am leveraging twitter:
    - to learn
    - to connect with others with common or even very diverse interests
    - to extend my community
    - to develop relationships – upon which builds community and success
    As I do more work with my business, these goals may morph into business related goals, and I am confident that twitter will accomodate. :)
    In the mean time, I love the postings about the cat in my lap and having coffee. These random comments provide as much insight into my followers as brilliant and pithy dialog about their businesses and views. And after all, twitter does ask “What are you doing?”

    Thanks again for this post – it is SO HELPFUL to THINK.

    :)

  • November 11, 2008

    I Am quite unsure about what i want from twitter, But i love it cause you can say anything here, There is no restrictiones here(Like orkut you tend to keep in touch with older friends same for facebook). For twitter i get to know what other peoples are thinking right now. And thats my purpose i am on twitter.(Just started few days before i hope i will get a reason to be on twitter soon.)

  • November 11, 2008

    To build relationships and referrals for real estate by networking with fellow Realtors across the country and around the world.

  • November 11, 2008

    I want to increase awareness of a medical condition called arthrogryposis multiplex congenita and the documentary I am currently producing

    Build my personal brand

    Make new creative contacts

  • November 11, 2008

    What do you think about having several twitter profiles? I have different goals for different aspects of my personality – Right now have I’m focusing on the “business me” but sometimes regret no having a personal me profile.

    Any thoughts on setting up different profiles?

  • November 11, 2008

    I don’t think you NEED a goal on twitter, but it surely helps. I just like talking with (or listening to) people from all over the world. I learn something new from Twitter almost every day, so its a great way to just talk to people you would never be able to talk to otherwise.

    But having goals isn’t a bad thing either. If you can carry on conversations with people and become more known, people will be more likely to help you when you need it, or visit the website you’re promoting, etc. I think you shouldn’t try too hard, just be a good twitterer and take it day by day.

  • November 11, 2008

    What I want from Twitter above all is to communicate with other people. As a disabled retiree, I don’t get out very much, and I greatly enjoy the conversations I have through Twitter and my blog comments.

    I’d also like to drive some traffic to my blog, which Twitter has done to a mild degree.

    Something I discovered after I joined Twitter is how much information people provide, both through their tweets and through the URL’s posted. I’ve come to rely on them for interesting sites and news headlines.

  • November 11, 2008

    This may be old news, but here is an interesting example about how social media was brought into play to locate a missing sister. The story has a happy ending and the older sister made this video about how Twitter and Facebook helped spread the word: http://www.viddler.com/explore/marenhogan/videos/24/.

  • November 11, 2008

    Great article! Too many people get caught up in the race to get as many followers as possible without actually thinking about why they want more followers, or what they intend to do with all those followers once they get them. Thus, it’s really useful to sit down and think about what your end goal is before setting out on a path that you follow just because everyone else is doing it.

    For me, I love Twitter because it gives me a chance to exchange thoughts and ideas with thought leaders in a variety of fields. I try not to worry about how many followers I have, because my goal isn’t to have a million followers, but rather, a good sized group of followers that I can have a closer relationship with. More followers are always appreciated because it gives me a chance to interact with more people and get more input from all different backgrounds, but getting more followers just for the sake of numbers is not a core focus of mine.

    http://twitter.com/coryobrien

  • November 11, 2008

    I believe building a personal brand and driving traffic would be my goal in using twitter.

    Cheers
    Vincent
    Personal Development Blogger

  • November 11, 2008
    Molly

    Interesting! I definitely use Twitter purely as a way to keep up with my friends’ lives, not for any “goal.” I think this article captures the spirit of “why I tweet” the best: http://www.nytimes.com/2008/09/07/magazine/07awareness-t.html?_r=1&oref=slogin

    It’s a little window into the parts of my friends’ and acquaintances’ lives that they wouldn’t bother to write a whole blog post or hold an entire conversation about. It’s the little stuff: I finally cooked brown rice successfully, second date went as well as the first, my cat just threw up on my laptop. I tweet my little stuff rather than write a whole livejournal post, and my friends do the same. If we have a goal, it’s “to keep in touch without feeling stressed out by the need to e-mail or call at too-frequent intervals.”

    Admittedly, I follow Twitterers who clearly have loftier goals: Barack Obama, Al Gore, the always-amusing Wil Wheaton and “R. Stevens,” John Hodgeman, etc. So I certainly see your point. But I think the average user is more like me and my friends than like any of those guys (or the small-business owners I follow). There’s no goal; it’s just a place to say your 140-character piece and know your friends will probably read it.

  • November 11, 2008

    My goal – to be silly.

    Why do I want more followers? – The sheer joy of making 3000 people spew coffee all over their keyboards at the same time, or almost the same time. That’s a lot of coffee and shorted out keyboards. Then I run ads for coffee and keyboards on my blog. Everyone wins.

  • November 11, 2008

    I use twitter as another avenue to provide value to my blog readers. I want to grow my brand and influence by attracting other Twitter users to my blog so they become readers. On one hand, it’s a marketing exercise, but on the other hand, my marketing method is simply to be valuable to people so that they want to hear from me and interact with me. So it’s marketing but totally non-sleazy.

  • November 11, 2008

    Darren,

    Nice post. These rules are very applicable to other social media, like Linkedin, Facebook, etc. as well.

    Take care,
    Jennifer

  • November 11, 2008

    @swimuniversity
    I use twitter to help build my website and blog traffic. I also use it for fun. So not only do I use Twitterfeed to automatically tweet my posts and updates but I will also just tweet about what I’m working on or what I’m thinking about. It would be nice to get a big following and get big names to notice me but I have such a tight niche that it will be tough. My niche really hasn’t broken into the online seen in a big way yet, which is good for me, but I have to start by building the awareness. Thanks Darren, this blog is amazing and helpful!

  • November 11, 2008

    Why am i using twitter???
    I’m still thinking, I joined it send tweets heer and there, but talking about optimum utilization of twitter, no i didn’t!!

  • November 11, 2008

    Silly me, I screwed up my pointer on my comment above. Usually I wouldn’t care, but with YOUR traffic, I sure do! Reposting here, and you can either delete it above or not approve this one, or whatever.. tis your blog :-)

    My goal – to be silly.

    Why do I want more followers? – The sheer joy of making 3000 people spew coffee all over their keyboards at the same time, or almost the same time. That’s a lot of coffee and shorted out keyboards. Then I run ads for coffee and keyboards on my blog. Everyone wins.

    TwiTTer – http://twitter.com/RhodesTer

  • November 11, 2008

    Darren,

    Twitter has become a 3rd way that folks can “subscribe” to my blog (in addition to email and RSS). I’m able to give my current clients and potential clients additional content I’ve stumbled across AND a quick way of contacting me (through DM).

    I’ve also been know to let my whacky side show on Twitter for two reasons:
    1) Real people buy from real people, not automated tweets.
    2) Sometimes I can’t control myself ;-)

    Folks using Twitter for personal use should consider the “personal branding” they create (intentionally or unintentionally. I’ve worked in the Human Resources field for year and know that hiring managers do all kinds of google searches (using keywords like “arrested” and “drugs” along side the candidates name).

    So, whether it’s for business or personal use – have a goal!

    John

  • November 11, 2008

    Twitter has become a 3rd way that folks can “subscribe” to my blog (in addition to email and RSS). I’m able to give my current clients and potential clients additional content I’ve stumbled across AND a quick way of contacting me (through DM).

    I’ve also been know to let my whacky side show on Twitter for two reasons:
    1) Real people buy from real people, not automated tweets.
    2) Sometimes I can’t control myself ;-)

    Folks using Twitter for personal use should consider the “personal branding” they create (intentionally or unintentionally. I’ve worked in the Human Resources field for year and know that hiring managers do all kinds of google searches (using keywords like “arrested” and “drugs” along side the candidates name).

    So, whether it’s for business or personal use – have a goal!

  • November 11, 2008

    So, are you going to do a post about how to use Twitter to get iJustine’s attention?

  • November 11, 2008

    My Goal with twitter is primarily to drive traffic to my blog (www.irunabiz.com). I’m not sure if my target readership knows much about twitter, so I’m trying to play it by ear.

  • November 11, 2008
    @masaarko

    Im thinkin … Do we actually need exact Twitter goals? For me most of it is just a platform to scream out there … words, thoughts and some people found it interesting, too, so they follow.

    I see it as exaggaration in how Twitter is lately seen as a tool to generate contacts, mass of contacts in order to be bigger personal brand. But I think our/Your importance is not necessarily rated by number of people but of the weight of your words, your keynote. garyvee did definitely not take a position: ‘hmm, what is my goal on Twitter? Lets get contacts massively’ and then succeeded from it. He is just himself interesting, his opinions are interesting.

    Be interesting first and the followers will come. Please stop being obsessed with the number of followers … you are spoiling the spontaneity of what Twitter is (or was).

    Rgds, M

  • November 11, 2008

    My goals are two-fold. I am, by nature, a social creature. As a Virtual Assistant I find I miss the office camaraderie and chit chat (and that is just about the ONLY thing I miss about a corporate job!). Forums fill that void to a certain extent. Chat, on the other hand, is addicting and a bit dangerous for me to engage in – except on special occasions. Twitter fits the bill by fitting in-between. Unlike chat I don’t feel like I am missing anything by not being there, but when a conversation takes place, it’s often closer to real time than most forums. For me this is a great compromise. And a wonderful way to feel connected.

    From a business standpoint, I’m always trying to network with folks that could utilize my services. Virtual Assistants’ best advertisement is word of mouth, so getting to know influential people can be a real plus. It’s all about the Know-Trust-Like factor! By being connected on Twitter, I get to hear what different people feel they need in the way of assistance. It’s like the Indian guide with his ear to the ground, hearing what is coming before anyone else!

  • November 11, 2008

    Daren, I have experienced the same thing once I decided to take a second look at Twitter and how I can use it for my business. I use it to farm new clients, cross promote my pr clients, share my expertise, and build relationships with people that fit my psychographic and demographic.

  • November 12, 2008

    1. To learn – I follow hash tags of conferences that are interesting and could connect me with other experts in my field.
    2.

  • November 12, 2008

    I use Twitter to:
    1. Learn – I follow hash tags of conferences that are interesting and could connect me with other experts in my field. As well as follow a few news sources.
    2. Promote my personal brand
    3. Connect with others who are like minded.

  • November 12, 2008

    I use Twitter to:
    1. Learn – I follow hash tags of conferences that are interesting and could connect me with other experts in my field. As well as follow a few news sources.
    2. Promote my personal brand
    3. Connect with others who are like minded.

    I am not sure if you have written an article on promoting your personal brand with twitter. If you have, or have plans to please let me know. It would be an interesting and helpful read.

    Thank you for all that you do!

  • November 13, 2008

    If you don t know where you are going, it doesn t matter which way you choose.

  • November 13, 2008

    Darren,

    Thanks for this post and this blog. I am learning so much. I started Tweeting about 3-4 weeks ago and wasn’t really sure how to get the most out of Twitter. This post really made me think. I kept thinking it was all about how many people were following you forgetting about the relationship side. I kept wondering how I could follow thousands and build quality relationships.

    1. I would like to develop relationships with like-minded people
    2. I like to help people…my blog talks about being healthy, eating right, exercise and natural ways to help yourself.
    3. Drive more traffic to my blog and build my business, which really is about helping people become healthier and wealthier. By helping others first, I achieve my goals.

    In these economic times, we all need to stick together and help each other. Thanks for all you do. My husband is a photographer, too and I’m going to refer him to your photography site!

  • November 14, 2008

    @Molly
    I’m glad you pointed that article (and that I noticed before I was re-posted it). I think tweeting personal comments/activities as we go about our day is an interesting experiment to better understand the details of our lives—the “ebb and flow” I believe the article calls it.

    I use Twitter to engage in discussions with others in my field. I’m rather new to the industry, and it’s an easy way to pick up a lot quickly, ask questions, follow those more expert than I. Also, it’s a complete immersion program that keeps me constantly updated on social media trends. And a new platform for conversations with personal friends.

  • November 14, 2008

    As my brand develops on and offline I find that tools such as Twitter allow me reach more people in need of the kind of help that I can provide, so that they can get on with what brings quality to their lives.

    The potential for community development and outreach is amazing with Twitter. My goal of a sustainable income has become more of a reality. And my goal to contribute to the communities I am a part of, now that I am sustainable, is a constant source of meaning and purpose to my life.

    I enjoy using Twitter to apply my skills and knowledge in the service of others, so that they too can achieve their dreams and lifestyle aspirations.

  • November 16, 2008

    Great article, it seems like most people don’t know how to take advantage of the twitter phenomenon yet. I use mine as a site brander and have a Twitter funnel set up and all.

    Thanks for the article it will wake people up.

  • November 26, 2008
    Palmetto

    Darren, thank you. Now I know why I don’t ‘get’ Twitter’: I don’t have a reason to use it.

    I’ve tried it a couple of times without any goal, just because others said I should. I floundered around for a couple of weeks with no clue what to post. Your comments helped me realize there isn’t any reason for me to have a Twitter account at this time. I’m not interested in any form of self-promotion. I don’t want an on-line diary. I don’t particularly care if total strangers notice me.

    Now I can stop worrying about what I might be missing. Thanks.

  • November 28, 2008

    I wanted to use Twitter to network and help business/website owners, but I find that it is really difficult to offer help for free. By that, I mean everyone seems to think that I am extending the offer with some ulterior motive – yet my only ulterior motive is to befriend new people and honestly offer help. Our firm does quite well and I like to use any spare time I have to “give back” to the web community. Why is everyone so guarded and how do I achieve the goal I set out on Twitter with – to help people?

  • November 29, 2008

    Thanks for this blog – I’ve been browsing around trying to make sense of this whole online networking thing including twitter, and your blog is so coherent and helpful! I’m a freelance graphic designer and web designer and am challenged to stay even somewhat current with all the stuff out there. This exercise is hugely useful!

    1. I want people who need web design and print design to visit my website and then hire me to work for them!
    2. I want to meet developers with whom I will develop long-term partnerships (to develop the back end of my sites).
    3. I want to have conversations with people about owning a small and/or home-based business
    4. I want people to visit my website to raise its ranking.
    5. I want to have fun!

    Question: Does anyone have advice on choosing a good twitter id?

  • December 6, 2008

    Here’s what I came up with after my wife ask: “You got @THE_REAL_SHAQ to follow you on Twitter – SO WHAT?”

    What do I want to Achieve with Twitter?

    1 – To be seen as an expert in helping people start a business online
    - to open up the door to speak at conferences teaching others about How to Start an Online Business your passionate about

    2 – To build my brand and reputation in the blogging and consulting community
    - I want Darren Rowse, Muhammad Saleem, Lee Odden, Andy Beal, Copy Blogger, ShoeMoney and Gary Vaynerchuk to notice me on Twitter and potentially write for them (guest posted for Darren one time so far – thanks!)

    3 – To share my MollerMarketing content and get more traffic, subscribers, and action on my blog
    - connect with potential advertisers for HighlightSports.com & MollerMarketing

    I’m going to print these up and put them on my computer or desk so I can remember the real reason I’m investing in Twitter Time!

  • December 23, 2008

    Great article and comments!

    I’m looking to meet others in the fields of money management, debt reduction, tax preparation and EFT. I’m also interested in posts about marketing and business building.

    Have met a lot of great people I wouldn’t have met any other way. Had several conversations in the last week with them. Twitter is great for networking and connecting.

    I’ve seen people trying to reaching their 2,000 follower (and other numbers) and wonder if they can really keep in touch with that many people.

    Always interesting conversations!

    Thanks for asking.

  • January 6, 2009

    Another great atricle.

    I want to make new beginning wiuth rebuilding my network and my brand.

    Like many others here I am newbie, so I will more then likely do some mistakes. But I will find my path and niche that I can stick to.

    But I can see it brings in some more traffic to my blog http://ecomind-thenewtrend.blogspot.com/

    Cheers… Keep up these postings Darren..

  • January 8, 2009

    Twitter helps me connect to the world as I work (solitary) from my home office. Indeed, it brings much needed social interaction and stimulation!

  • January 10, 2009

    This article was very helpful. It helped me to define why I use twitter. Thank you very much. My goals were 1-to drive traffic to my blogs, 2-to connect with new friends, 3-to track how I spend my time and 4-to get helpful links from other twitter users

  • February 2, 2009

    twitter is just getting started and i’m finding it to be an awesome tool for knowledge sharing and learning from others. who knows what crazy or interesting use people might find for it yet.

  • February 26, 2009

    I would like to get more clients or maybe just have successful blog like Darren Rowse.

  • September 6, 2009

    Good advice even for those who just want to shout out loud for the sake of expression. No matter what your reason(s) to tweet, it never hurts to examine your why’s.

  • December 14, 2009

    Thank you so much for this helpful article. Now really i come to know that what is twitter.

  • February 22, 2010

    I used to think twitter was just a nuisance and an addition to the excess noise on the Internet drowning out other useful resources.

    Articles like yours have made me re-evaluate my viewpoint to the extent that I’m just about to sign up for a twitter account.

    I can see it is useful if used in the right way. I will spend time defining my objectives.

  • March 11, 2010

    Not twittering/tweeting yet. Still trying to decide if it’s something I want to do in order to bring more readers to my new food blog, delightfulrepast.blogspot.com.

  • September 13, 2010

    I’m just getting started with twitter. I’m starting mainly because all the SEO experts say to be active there! After reading your post, I think my goals are:
    Drive people to my blog
    Brand myself
    Build relationships

Sorry, the comment form is closed at this time.