Communities do not just happen. And they certainly don’t happen over night. You have to have something important to talk about. And you have to be prepared to consistently connect people together over a period of months.
What the hash?!
But Twitter is a big mess isn’t it? With thousands of tweets going off every hour, about hundreds of different topics, how do you build a cohesive group of fans?
The answer is hashtags.
Most people know that hashtags are ways to filter out the noise around specific discussions, like tuning into specific radio frequencies on Twitter. But not everyone knows how to create successful chat sessions.
In this video, I outline the basics of managing a hashtag chat on Twitter:
* How to use TweetGrid.com (one tool among many valuable tools)
* How to create a hashtag
* How to avoid missing replies to you within a chat
* How to find and invite others to your chat
* The importance of a landing page for your chat
Kudos to @ShareStrength for their excellent example!
How have you used hashtags successfully?