John Haydon

Social media strategist for non-profits

How To Create Successful Chats on Twitter with Hashtags (video)

Communities do not just happen. And they certainly don’t happen over night. You have to have something important to talk about. And you have to be prepared to consistently connect people together over a period of months.

What the hash?!

But Twitter is a big mess isn’t it? With thousands of tweets going off every hour, about hundreds of different topics, how do you build a cohesive group of fans?

The answer is hashtags.

Most people know that hashtags are ways to filter out the noise around specific discussions, like tuning into specific radio frequencies on Twitter. But not everyone knows how to create successful chat sessions.

In this video, I outline the basics of managing a hashtag chat on Twitter:

* How to use (one tool among many valuable tools)
* How to create a hashtag
* How to avoid missing replies to you within a chat
* How to find and invite others to your chat
* The importance of a landing page for your chat

Kudos to @ShareStrength for their excellent example!

How have you used hashtags successfully?


  • February 14, 2010

    There seems to be some great potential to grow a community with these chats… but I’m assuming I’d want to start almost every message with an @Reply so my followers who don’t participate aren’t inundated with dozens of tweets. Is that right?

  • February 15, 2010

    I would argue that #hashtags are part of the answer. So are ‘lists’, geo-localization (@ChrisBrogan calls this geopocketing and it looks like Twitter is headed in this direction), saved searches and some fancy Twitter Search RSS feed tricks (advanced).

    If you’re tracking a brand or industry closely you can use to feed a Twitter search feed into your email. That when people tweet about ABC widgets, you get an aggregate email about it. Or you can add it to your Google Reader or Homepage if that’s more comfortable for you.


  • February 17, 2010

    Great video! Thanks for sharing this information in a detailed manner.

  • February 19, 2010

    I haven’t used TwitGrid yet, but if it helps in organizing my tweet-chats then im all for it. I definitely need to learn this. thank you for the insight.

  • February 23, 2010

    thanks for the really well done video. we really enjoyed it

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