A popular topic at the moment is the increasing importance of Twitter as a marketing and traffic generation tool. In the UK Twitter has been growing rapidly during the last 12 months and many people are now realising that micro-blogging is quickly becoming a very useful social media marketing tactic.
The Power of a Retweet
The following diagram helps to show the potential increase in reach when a message is retweeted:
So when I post a tweet it’s sent out to my 722 followers, if this contains a link it may send a handful of clicks, but this really is just the start of promoting a message. The real value is in the power of a retweet, this can potentially reach a far wider audience if retweeted, then maybe retweeted again and hopefully again.
If a tweet was picked up and retweeted by @problogger, for example, this would reach out to an additional 43,000+ followers, many of which are likely to retweet this themselves and hopefully create a snowball effect of RT messages across Twitter. It may also reach additional highly-followed users, such as Stephen Fry (as shown in the image above), helping to spread your message further. There will almost certainly be an overlap in users receiving tweets/retweets, but this also increases the chances of these users seeing your message as it could have been easily missed first time around.
How to find retweeting followers?
So how do you find new followers to RT your tweet? Firstly you should be tweeting the type of messages which your followers will take notice of. But you can take action to seek out new followers who potentially can help to retweet your messages too.
Bio Search – Find users in your industry by performing a query on Twitter bios on website’s such as Twellow. Also make sure you complete your bio using industry specific keywords to help ensure you get found by people searching for similar users to follow. Plus if you are trying to promote your own content try using the bio search to find bloggers and journalists who may be interested in writing about your latest posts.
Find users who like to RT – For example, if you’re looking to find users who will retweet your messages about SEO why not try searching for “RT SEO”? This will instantly show you users who have recently retweeted messages related to the topics you like to tweet about. These users may become very valuable in order to help spread your tweets to a wider audience.
Location Search – Find local users via an advanced search to help build relationships with Twitter users within your region. Try using top locational ranking tools to find the most powerful users with a specific location.
Analyse your traffic stats – View the full referral URL’s for traffic from Twitter, this way you can find the traffic sent from a user profile page and find the users who send you the most traffic. Make sure you are following these users and interact with them frequently.
Don’t use all 140 characters – Keep your messages as concise as possible, leaving more room for reweets and multiple RT’s without forcing people to edit your original message.
Retweet for others – Once you’ve identified the top users you want to connect with; you need to give them a reason to follow and retweet you. Quality content is key, but it may not be enough to get you noticed in the first place. Make sure you communicate with your targeted users and start retweeting some of their interesting tweets, this will help to improve the chances of getting them to follow you back and start to take notice of your tweets.
So those are my tips, what ideas do you have for increasing the visibility of your Twitter account and tweets?