Many people use brute force techniques to grow their twitter followers only to be disappointed by the quality of relationships they form. I’ll show you how to grow a community of followers who are genuinely interested in what you have to offer using simple tools and techniques.
If your goal for using Twitter is simply to acquire as many followers as possible, there are plenty of common techniques you can use to accomplish your goal. For most people though, the quality of relationships made on Twitter is much more important than the quantity.
Maybe you’re trying to attract people to your blog, or sell a product, or find some freelancing work or just meet some new like-minded friends. Whatever the case, you can use the techniques here to build a high-quality Twitter following.
Stay on Topic and Write Often
In a lot of ways, Twitter really is just like blogging. One of the golden rules of blogging is staying on topic. When you’re building a blog audience, that audience needs to have a good idea of what you’ll be writing about.
If you switch topics to whatever you’re interested in day-to-day, it will be hard to gain and keep readers. Some people get around this rule because they are really interesting, but they are the exception, not the rule.
The same goes for Twitter. It is much easier to connect with people who will genuinely be interested in what you have to say if those people can figure out what you’ll be tweeting about. Pick a topic, or a handful of related topics, and write about them. Write often, and use the same keywords that you use to search for information about your topics.
Twitter Search RSS Feed
Have you ever looked for something on Twitter Search? It’s a great way to find out what people are saying on Twitter about a particular topic.
When someone tweets about something that you also write about, there’s a better chance that he will be interested in your twitter stream. You can search for various keywords on Twitter Search, and discover people who are talking about the same things you care about.
This is how I find make the best connections on Twitter. I search regularly for keywords related to the topic I blog about. I then check out the people writing on the subject and add them if I think they will care about what I have to say. It’s a focused approach, and it has helped me turn Twitter into the most powerful marketing tool for my blog.
To automate this process, you can subscribe to the RSS feed for each search you would regularly run. The search results will then be regularly refreshed in your favorite RSS reader, where you can keep track of the conversations and continually add people who might like your tweets. I’ve found that people I add this way are the most likely to retweet my best content.
Retweet and Ye Shall Receive
A lot has been said about retweeting here on TwiTip before. It also happens to be a great tool for gaining like-minded followers.
When you retweet something from someone you follow (on a subject that you regularly tweet about), you’ll set yourself up to gain some valuable followers. Here’s how it works and how to do it.
When retweeting, expect to give before you get. Start by retweeting things that you genuinely find interesting, and more importantly that your followers will find interesting. This will help you gain followers in a couple of ways.
First, some of the people you retweet will eventually reciprocally retweet your content. Since they write about the same things you write about, it’s likely that their followers will be interested in you too. Second, the people you retweet will also likely write “@ reply” thank you notes to you and/or recommend you for #followfridays.
Making Use of Your New Best Followers
If you use these techniques, you’ll start to find people writing more about you and your content on Twitter. It doesn’t take tens of thousands of followers to drive some meaningful traffic to your blog or website. I’ve found that with only a thousand followers, Twitter has become my best marketing tool.
Start building a better quality Twitter following for yourself today. Just stay on topic, write often, find people through Twitter Search and retweet people how you like to be tweeted.
[image credit: sir_mervs]