Did you know that your Twitter tweets are ripe with search engine juice that you can put to use to get more marketing exposure? Of course, links you post on Twitter, including links in your bio, are automatically no-follow, meaning the search engines will follow them, but “link juice” (like Google PageRank) isn’t carried over.
That doesn’t mean the party’s over for optimizing your Twitter page though. Search engines do index Twitter tweets (through “statuses” – which look like this). So how can you help ratchet your tweets up into search engine results as well as increase your number of followers?
By including relevant keywords within your title on your status pages.
Twitter creates the title for your status pages by taking up a slew of characters for itself. You can’t change that part (such as Twitter / Sherice Jacob) but you CAN change what comes after it. There are only about 27 characters available for you to use (and you thought fitting something into 140 was tough!), but every little bit counts.
In addition to showing up in search engines, when you include keywords in the titles of your status pages, you also become more visible through Twitter’s own search interface, as well as the many search sites out there that comb through Twitter posts and tweets for certain keywords – like this:
If I were looking for twitter tips, and these tweets came up in the results, would I want to follow these people to see what else they had to share? Absolutely!
And if you click on “View Tweet” for any of these results, you’ll be taken to – surprise! The status page! Status pages are static – which means they will stay there forever unless you delete them or Twitter disappears from the face of the Earth (not likely!) – so use them to your marketing advantage and start including a few keywords in your titles and tweets.
Now that you know how to better leverage your titles and statuses, get to work and start optimizing those pages with every link you post!