Comments on: Intangibility of Twitter Results http://www.twitip.com/intangibility-of-twitter-results/ Twitter Tips in 140 Characters or More Wed, 08 Sep 2010 02:31:26 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Hendry Lee http://www.twitip.com/intangibility-of-twitter-results/#comment-36578 Hendry Lee Mon, 04 May 2009 13:29:58 +0000 http://www.twitip.com/?p=1851#comment-36578 "Trying to plug Twitter into a formula won’t work unless the formula results include brand awareness, exposure and word-of-mouth." I'd say may be. Remember email. It is also about relationship. It is also about branding. It is also about word of mouth, exposure, awareness, you name it. But over the years, marketers learn to let go of things they could not control much and focus on the metrics that really matter. Click throughs, open rate, conversion, among others, are now known as "the" metrics that represent the result you get from that marketing channel. I don't think Twitter is much different. We'll see. :) “Trying to plug Twitter into a formula won’t work unless the formula results include brand awareness, exposure and word-of-mouth.”

I’d say may be. Remember email. It is also about relationship. It is also about branding. It is also about word of mouth, exposure, awareness, you name it.

But over the years, marketers learn to let go of things they could not control much and focus on the metrics that really matter.

Click throughs, open rate, conversion, among others, are now known as “the” metrics that represent the result you get from that marketing channel.

I don’t think Twitter is much different. We’ll see. :)

]]> By: Twit Store http://www.twitip.com/intangibility-of-twitter-results/#comment-36456 Twit Store Sun, 03 May 2009 13:00:26 +0000 http://www.twitip.com/?p=1851#comment-36456 Twitter is a great sales platform if your primary business is Twitter relevant. What I mean is this. Twitter has yet to evolve into the great sales and commerce platform everyone expects it to be right from the onset. In due time it will. However, we have seen sales rise a 1000 fold since we cater to the core Twitter demographics of developers and business services reliant on the Twitter api. Twitter is also an investment model as it is a usage tool. We invested in Twitter and our clients are doing the same. The valuation will only rise in time. If you expect Twitter to pay off from the sales perspective, don't just tweet. Create a Twitter brand. The time is now! Twitter is a great sales platform if your primary business is Twitter relevant. What I mean is this. Twitter has yet to evolve into the great sales and commerce platform everyone expects it to be right from the onset. In due time it will. However, we have seen sales rise a 1000 fold since we cater to the core Twitter demographics of developers and business services reliant on the Twitter api.

Twitter is also an investment model as it is a usage tool. We invested in Twitter and our clients are doing the same. The valuation will only rise in time. If you expect Twitter to pay off from the sales perspective, don’t just tweet. Create a Twitter brand. The time is now!

]]> By: On the Web with Kim Vallee http://www.twitip.com/intangibility-of-twitter-results/#comment-36416 On the Web with Kim Vallee Sun, 03 May 2009 01:44:01 +0000 http://www.twitip.com/?p=1851#comment-36416 One thing you illustrated on this post is the fact that the current online metrics for success are out of date. How do you measure brand awareness, credibility and building relationships? They are not part of the equation. The same way as page rank and page views are only part of the equation for evaluating the value of a blog. One thing you illustrated on this post is the fact that the current online metrics for success are out of date. How do you measure brand awareness, credibility and building relationships? They are not part of the equation. The same way as page rank and page views are only part of the equation for evaluating the value of a blog.

]]> By: signatureladyjeff http://www.twitip.com/intangibility-of-twitter-results/#comment-36400 signatureladyjeff Sat, 02 May 2009 22:41:20 +0000 http://www.twitip.com/?p=1851#comment-36400 Good observation Darren, these are great tips for those who are marketing a certain product on twitter. I found that tweeting about certain things brought those very individuals to follow me! I didn't know why at first but as I looked back on previous tweets I observed different things I talked about is what might have given them the assumption that I would be something! I did take the time to visit their site, I wasn't interested in any thing but I did leave a comment of encouragement. Thanks for the facts! Signatureladyjeff Good observation Darren, these are great tips for those who are marketing a certain product on twitter. I found that tweeting about certain things brought those very individuals to follow me! I didn’t know why at first but as I looked back on previous tweets I observed different things I talked about is what might have given them the assumption that I would be something! I did take the time to visit their site, I wasn’t interested in any thing but I did leave a comment of encouragement. Thanks for the facts!

Signatureladyjeff

]]> By: Betsy Stone http://www.twitip.com/intangibility-of-twitter-results/#comment-36382 Betsy Stone Sat, 02 May 2009 19:02:23 +0000 http://www.twitip.com/?p=1851#comment-36382 Just had a powerful personal experience with the Twittersphere sending a spike in traffic to my blog. Referenced this article and my experience in a post I just published: http://tiny.cc/va3Mn And hat tip to Maddie Grant, who tweeted the link to your post. It resonated with me... Betsy Stone/philanthrophile Just had a powerful personal experience with the Twittersphere sending a spike in traffic to my blog. Referenced this article and my experience in a post I just published: http://tiny.cc/va3Mn And hat tip to Maddie Grant, who tweeted the link to your post. It resonated with me… Betsy Stone/philanthrophile

]]> By: Hector A. Henry S. http://www.twitip.com/intangibility-of-twitter-results/#comment-36371 Hector A. Henry S. Sat, 02 May 2009 17:44:45 +0000 http://www.twitip.com/?p=1851#comment-36371 Yes you are really right, sometimes yes twitter funtion like a way to promote what you whant or juts get answer to the questions you have. But at the time its dozen mean that you willl receive direct answers how you would like them to be, its need work a that wtitter user heard you so the news could spread no matter if you dont see result right ways. thats twitter and twithing. Than you for the pots. Its a really good post. Yes you are really right, sometimes yes twitter funtion like a way to promote what you whant or juts get answer to the questions you have. But at the time its dozen mean that you willl receive direct answers how you would like them to be, its need work a that wtitter user heard you so the news could spread no matter if you dont see result right ways. thats twitter and twithing.

Than you for the pots. Its a really good post.

]]> By: Anna http://www.twitip.com/intangibility-of-twitter-results/#comment-36366 Anna Sat, 02 May 2009 16:28:17 +0000 http://www.twitip.com/?p=1851#comment-36366 @Steven-Sanders I agree and companies are starting to realize it now @Harrison Watson yes, brand recognition, building relationships and tweeting without expecting the results is key! @Steven-Sanders I agree and companies are starting to realize it now
@Harrison Watson yes, brand recognition, building relationships and tweeting without expecting the results is key!

]]> By: Harrison Watson http://www.twitip.com/intangibility-of-twitter-results/#comment-36355 Harrison Watson Sat, 02 May 2009 14:26:16 +0000 http://www.twitip.com/?p=1851#comment-36355 Twitter is not a great sales avenue. You can generate some sales but in my experience and in the experience of even Dell. There are two separate business models for twitter use one is to generate more sales. The other is better served for building brand eecognition and communication with consumers. You can read about them both on my blog at espiremarketing.org Twitter is not a great sales avenue. You can generate some sales but in my experience and in the experience of even Dell. There are two separate business models for twitter use one is to generate more sales. The other is better served for building brand eecognition and communication with consumers. You can read about them both on my blog at espiremarketing.org

]]> By: joe gelb http://www.twitip.com/intangibility-of-twitter-results/#comment-36352 joe gelb Sat, 02 May 2009 14:19:30 +0000 http://www.twitip.com/?p=1851#comment-36352 Good article. There are many good take away points including not looking too close for the twitter effect. Good article. There are many good take away points including not looking too close for the twitter effect.

]]> By: Steven-Sanders http://www.twitip.com/intangibility-of-twitter-results/#comment-36350 Steven-Sanders Sat, 02 May 2009 13:56:10 +0000 http://www.twitip.com/?p=1851#comment-36350 Even with the mass popularity of Twitter now, I find it very difficult to convince other business owners how big of an impact it would have on their brand. Even many non-business owners I run into tell me they don't understand the point of Twitter, and feel it's a waste of their time. Just like with any other new technology, I believe it will take some time before companies readily accept Twitter for what it can do for them. It's those of us who are early adopters and more creative thinkers that will be ahead in the race when the others finally realize they should have jumped when they had the chance. Even with the mass popularity of Twitter now, I find it very difficult to convince other business owners how big of an impact it would have on their brand.

Even many non-business owners I run into tell me they don’t understand the point of Twitter, and feel it’s a waste of their time.

Just like with any other new technology, I believe it will take some time before companies readily accept Twitter for what it can do for them.

It’s those of us who are early adopters and more creative thinkers that will be ahead in the race when the others finally realize they should have jumped when they had the chance.

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