Christian Collard

Do-er of many things, expert at none. Web designer, developer, marketer, and publisher of Thirty Magazine, http://thirtymag.com.

It’s OK to Have Multiple Twitter Accounts

One of the most important factors to being a good Twitter user is to be personable. This fact has sparked an argument that suggests personality lacks to those with more than one twitter profile. Why would you want more than one twitter profile and is this OK? Multiple profiles should be used to interact with multiple audiences, and yes, it’s OK.

I have been using Twitter since it launched a few years ago, but have participated more actively within the past 12 months. For much of that time I have tweeted at the username @printedproof. This user name was a mirror to my printing resources website at the time. Originally, the only reason I joined Twitter was to promote my articles and make some money from affiliate programs. This all changed as soon as I begun to witness the true power of this popular social networking tool.

As many of you know, Twitter is much more than simply a place to plug your posts, market for money, or blog for business. Twitter is a networking, connecting, and interacting online powerhouse. Don’t get me wrong, it’s OK to promote your projects on Twitter, I would say it’s even required for online success. However, if you truly plan on sharing everything about your personal life as well as run your blog or business on Twitter, I recommend having multiple Twitter accounts.

Let’s go back to my personal example: @printedproof has transformed from a targeted business execution to a place for me to just, well… be me. Since taking twitter flight years ago I have built hundreds if not thousands of mini-relationships. Some of these new connections I am proud to call dear friends and have chatted with on a very personal level. Many of these relationships share interests with me but do not necessarily share interest in my business.

My printing resources website has since taken a back seat to new projects. These new projects have taken new lives of their own with individual twitter profiles. In order to dedicate and target all updates and messages to the loyal followers of those new projects, I keep these profiles separate. Sure, I share some tweets on my personal account, as do I share great things from many of my friends on twitter. But bottom line, when a new user follows my profile on twitter, they bring with them a predetermined expectation of what they will read from my tweets. These expectations are built from important facts found in my bio, link, background, and updates. It’s important to use these things I have created to give my followers the correct impression of this particular twitter account and then deliver it.

One thing to remember on twitter is that people follow profiles because they share interest with that particular person, business, brand, or website. Followers want updates that are of interest to them. As a business owner, my goal is to provide the content that my viewers and customers require.

So relax, it’s OK to run multiple twitter profiles to meet those expectations. Do not lack the “personable” with your professional accounts; just be sure to deliver the updates that you promised.

Comments

  • September 1, 2010

    i totally agree , having one account for everything is HARD !
    this actually makes twitter not fun anymore

  • September 1, 2010

    I also maintain multiple accounts to match the different projects I have. Like you said, based on those projects, the audience will be different, so there is no personality issue at all. Thanks for the post.

  • September 1, 2010

    Absolutely, Christian, couldn’t agree more. My online interests vary according to the project I’m currently attached to. Those needs, as well as my personal interest in blogging and communicating using social media, dictate that I keep separate profiles to reveal the right information to the right people.

    Same goes with Twitter. If you’re running a business that requires a professional profile, you wouldn’t want those potential customers to read through what equates to short personal emails to get to something of value, would you? It certainly makes it easier to keep the purpose of each profile in perspective.

  • September 1, 2010

    Not only is it OK, it can be essential. I work with a range of professional services clients and for a while tried a single Twitter account that blended legal, financial services and healthcare tweets. Now that I’ve created separate accounts for each segment, my growth in followers and the quality of interactions has improved markedly.

  • September 3, 2010

    I agree that it’s OK to have multiple Twitter accounts. I have a personal one and one for each of my ventures: The Write Design Company, Shorty In Da House and As Not Seen on TV. They all have different purposes and different audiences. And, thanks to Hootsuite, it is very easy to manage all of them.

  • September 5, 2010

    I myself actually have more than one account to manage the different types of conversations I need to have on Twitter. Twitter is a great tool but segmenting audience is the only way to get the full benefit out of it. The hardest part is making sure you remember what voice to use for which account. Outside of all my business accounts I also have a personal account which is the most leisure of all my accounts. Thank you for sharing this.

  • September 6, 2010

    Thumbs up for multiple personality disorders!!!!!!

  • September 6, 2010

    One of my friend have 33 twitter ID and 50+ facebook ID he use these ID to his blog promotion. All ID’s are girl ID. what you think about these fake IDs

  • September 7, 2010

    When I started using twitter seems too hard manage more than one account, but when you realize you know tips and tricks about twitter, its easy to manage.

    I do my personal and my NYC blog and no problem at all …

    twitter is just tricks ;)

  • September 9, 2010

    Multiple Twitter Account can really helps you to get more exposure online and really promote your brand with effective strategy but it really require more attention to your followers and fans.

  • September 12, 2010

    I have to agree too. It would be great to manage only one Twitter account, but I don’t think it’s practical.

    I run a few sites/blogs and ach one of those sites has its own Twitter account. There are a few tools around which make managing them all fairly easy.

  • September 14, 2010

    Thanks for this post. I believe depending on your objectives with Twitter, yes this may be totally okay. If having multiple accounts actually delivers more value to your followers, then it is essential.

  • September 16, 2010

    I certainly believe that having multiple Twitter accounts is essential, especially when each Twitter account is for varying topic areas. Personally I won’t follow an account that claims to be about theme designing when a large proportion of them are actually about their personal life.

    It definitely makes sense to separate them.

  • September 18, 2010

    I was going to try to get by with just 1 account but figured that the “all animals all the time” people really wouldn’t care that a restaurant down the street was having a special.

    I needed to keep the topics separate not only to benefit my followers but, for my own sanity as to what was going on in each topic of interest.

    Yes, someday’s I have to wonder who I am at the moment. LOL

  • September 30, 2010

    Thanks – I actually ended up with two accounts by accident – when I first started trying to get involved in social media I was just trying things out. I had created a Twitter account along with several other things. Like so many, I had initially thought it was stupid and forgot totally about it.

    Later I read up on syndicating blog posts to Twitter and created a new account. I had a couple of flesh and blood friends almost from the get go and got into twitter in a big way. Only later, when I started getting people following the other account – with only one tweet (how, why, I don’t know) but I got emails.

    For a long time I didn’t do anything about it – I had forgotten the password and didn’t worry, but decided eventually, well, if there are people following it, I’ll take advantage. So, without ever posting ‘real’ tweets to it, I simply sent my posts to both blogs. It worked well – just left me with a guilty feeling that I was abusing the system – but thanks to your post – well, I’ll just keep right on.

  • October 10, 2010

    I have three shops and 3 twitter accounts. I use Tweetdeck to manage my accounts, but find it very difficult to use this too. It lets me use only one default ID, and I want to be able to see each one of my accounts in a separate window.. Perhaps I just don’t know how to use TD properly..

  • October 29, 2010

    I was wondering if I should have multiply twitter accts, not I know I should. Which app do you think works best for handling multiply twitter accts?

  • November 1, 2010

    I’d be interested in any links that detail how to make the most of having multiple Twitter accounts. I have two accounts, one I use for work and one for personal interests.

  • December 7, 2010

    I am glad you said “YES ITS OK”. I have been paranoid wondering if because I had a personal twitter account and a business specific twitter account I would eventually get nailed. Sure dont want to lose my privileges at twitter.

Sorry, the comment form is closed at this time.