I was asked recently about the task of managing multiple Twitter accounts and if it’s better to use your own name or an “imaginary name.”
It’s not the first time I’ve had the question asked, so I thought what better way to answer it than by sharing it with everyone here on Twitip.
Absolutes Don’t Exist
I’ll first be honest in saying that there isn’t a black and white answer, and this isn’t something that can be solved without testing. Too many people treat Twitter with black and white answers… with absolutes.
But there aren’t any absolutes.
Instead of looking for a perfect answer, why not claim every name that interests you and play around with them?
The task of playing around with multiple usernames on TweetDeck might be enough to convince you that you can’t manage more than one.
In playing with one for each niche, you find that it’s perfect for what you’re trying to do.
But you still need help getting there, so let’s start with a few basic questions…
Do you plan on selling the associated domain at any time?
If so, then I recommend creating a new account for your domain/niche. Many companies will want the associated Twitter account when it comes time to sell, and at worst, it creates an additional asset that you can use to beef up the valuation of your web property.
Are we comparing apples or oranges?
If you’re trying to decide if you should have a different Twitter name for two different websites in the same niche, then I saw why not create an umbrella that owns them both and then start Tweeting from there?
If you’re trying to decide whether you should use one name for your personal blog and another for your basketweaving website, then I’ll ask you this… do you talk about basket weaving on your blog?
If not, then go with 2… at least try them. If you do, then you’re good with your own name.
Are you cross-linking your websites?
Look, if you plan on linking them all together anyway, then I don’t see any sense in creating one for each website. You’ve got enough on your plate as it is, and I’m guessing that the content will cross over between the two…so save yourself some effort and keep it under a single umbrella.
If you aren’t associating the websites with each other, then you either need to use your name as a global brand, or create one for each niche.
That being said… how effective is it to create a Twitter name for fencing swords? I’m not sure…why not play around and find out?
Common Sense Prevails
I’d like to sit here and pretend that I hold the keys to Twitter salvation, but the truth is that there aren’t any keys.
The best way to figure out what works, not only for you, but for your business, is to get out and try it. Only you know what works for you…and unless you spend time seeing if Virginia Bed and Breakfasts can attract a Twitter following, then how will you know?
Regardless of what these “social media experts” tell you, there isn’t a right answer. We’re still early on in the game, and things are changing rapidly. What worked yesterday might not work tomorrow… so keep that in mind. Be flexible, be fluid, and be patient.
Do that, and you’ll be just fine.