Twitip

I’ve devoured a lot of information products about twitter. Most are basic cheapies – they give you the same information you get from the help section and provide little relevant information on how to engage with the community.

The Twitter Marketing Ebook is my favorite twitter product under $20. It’s concise but covers a lot of unspoken rules. There are 15 chapters totaling 66 pages. Rather than give a brief overview of each chapter, I thought it would be best to focus on the 6 chapters that really stood out.

Personalizing your twitter account

This section is so useful. Many individuals and companies are using twitter to extend their personal brand and to engage with their potential clients. Most are nervous and are either too casual or too professional. In this chapter, Marko provides clear recommendations while referring to many external sites and tools to help the new user.

Starting to tweet

At the end of this chapter, Marko gives three tasks for readers to do:

• Be interesting
• Think of your tweets as article headlines
• Don’t sell

The chapter is centered around these three tenets. He also provides commandments and a code of conduct. I really appreciated this as he talked about a lot of the basic ideas that I haven’t seen recommended in other twitter products. They include:

• Restrain yourself from tweeting too much about a broad range of personal topics,
• Do not start following anyone without building your Twitter stream first

Building relationships and influence

This is the chapter that really impressed me. He gave tips on how to appear real and more authentic. This may seem like a basic concept but it’s something that most users struggle with. It’s difficult showing your personality in a limited number of characters.

The tips focus on being useful, treating everyone equally and providing value. These values have worked well for me and many of my new friends that found me via my twitter profile.

Increasing the number of your followers

This section is somewhat basic and heavily focuses on two main areas:

• Following people first
• Finding followers with tweetdeck.

Many Twitip readers may already know the material in this chapter. That’s cool. There’s still more than $20 of value in the other chapters.

I do believe that the information in the next chapter, following vs followers, should have been included in this one. This is just a minor grievance – the information is just as awesome as the previous chapter.

Self promotion on twitter

This is the chapter I would love to accidentally send to many twitter users. So many people, including friends, get this wrong and don’t know that they are doing it. Marko discusses concepts such as:

• Automated direct messages
• Duplicate tweets
• Affiliate links

These sections are small and don’t really cover the broader issues regarding each concept. However this chapter will prevent many users from making basic mistakes.

Going viral on twitter

This section is solely focused on how to get more retweets. I believe that retweets should be organic and didn’t think I’d get much out of this chapter. I was wrong. Marko spoke about:

• Optimizing your tweets
• Tracking the retweets
• Tips to encourage retweets

I knew most of the information provided but it was still extremely useful.

How does this differ from the previous version?

The main differences I saw was the introduction of sections on twitter lists and the official retweet feature. These are very small additions and didn’t really explain the implications they had on marketing. However, they would be really useful to those new to twitter as most information products I’ve bought haven’t been updated since publication.

If you have bought the previous version, you should have been sent an email with the new version.

Why I trust Marko

I deal with a lot of bloggers both with my guest posts and paid work. Marko Saric is one of my favorite to work with. He is extremely professional, knowledgeable and a trustworthy guy. That’s why I contacted him prior to writing this review to create a special offer.

Get $5 Off

Marko was awesome enough to provide a discount code so that Twitip readers could get $5 off. This means that it costs $14.95. All you have to do is click over to the sales page for the Twitter Marketing ebook and use the discount code twitip, in the shopping cart.

We don’t get a commission for this discounted offer, so you can be sure we are recommending it because its quality.

Over to you:

Have you read this ebook? Are there any questions you’d like to ask before being? I’ll try to answer as many as possible and will ask Marko to pop in to check.