Save The Hive Mind

by Chris Allison (@Chris_Allison) CMO of Centsports.


It sounds a bit funny to discuss Twitter as the hive mind when so few are tapping into the potential of communal thought, but I wager this audience is pushing their use of technology more than the average early adopter. I’m also assuming in this post that you’ve recognized the potential that we have to connect, create, store, and retrieve data using Twitter’s search function. If you haven’t, you may want to read my post here on Twitip about searching Twitter – it’s a good introduction. There are lots of awesome ways you can search through the conversation on Twitter. You can find people that are tweeting from certain locations, about certain subjects, or at certain times. However, this ability is being threatened. I’m now calling upon the 7,000 of you who subscribe to this blog to help us all in a valiant cause.

The Hive Mind is Losing Its Memory

I’ll cut to the chase. Twitter isn’t keeping up with all of the new members of the hive mind and the ever increasing number of daily tweets. As Kate pointed out in the comments on my last post the number of days we can search backwards is quickly growing shorter as the hive mind continues to lose its memory. At the time of writing I can search back 28 days. What happens when we can’t search backwards at all? A better question might be: what are we losing if we can’t search backwards? Right now we’re losing the election, the inauguration, the super bowl, your customers talking about your product launch, your grandmother getting on Twitter for the first time. The list goes on.

So What Do We Do?

I’ve informed you of the impending threat to search. Now what? I’d like you to use your voice to express your concern over the demise of Twitter’s search. Let the hive mind know you’re eager to access the deep recesses of its memory. (Oh yeah, if you’re a business I’ll remind you that this is really important for you…you know – that whole market research thing.)

We Save the Hive Mind


A friend of mine and extremely talented creative, Gaius Benbow, has done us the honor of creating these badges you can place on your blog or website. It’s a simple way of increasing awareness about the current state of Twitter search. With enough movement behind this, and some help from the funding Twitter has recently received, hopefully we can save our memory. I encourage you to take this badge and wear it proudly. (Please save it to your own server!) I suggest linking it back to this post so people have an idea of what you’re talking about. Oh yeah, if you feel like making some noise about this on Twitter I think that would work too.

Long live the hive mind. ;)


  • April 29, 2009

    To loose the hive would indeed be tragic. I fear me may lose even more though. With the rapid adoption of Twitter by celebrities it is quickly becoming a mainstream communications tool for all to use, and abuse. As the fans of Ashton, Oprah, Miley & Brittany jump on board I fear that Twitter will go the way of MySpace and die a slow, painful death as it is “bedazzled” by all the teens & tweens and their love of blinking, scrolling, twirling, glittery text and bootleg music & video.

    Could we all live together and get along on Twitter – well, maybe. But isn’t that what we asked about MySpace too?

  • April 29, 2009

    Those badges are AWESOME! Retweet imminent.

  • April 29, 2009

    It has helped me the other way.
    I mean I just tweeted about taking admission in MBA, and there were few replies to me.
    about MBA colleges.

  • April 29, 2009

    Am I missing something on this blog post? I reread it 3 times but have no idea what this post is referring to. What is “Save the Hive Mind?” More importantly, what is “The Hive Mind?”

  • April 29, 2009

    Long Live The Hive Mind! … Uh, what is the hive mind?

  • April 29, 2009

    Thanks for the 411, had no idea…like the image label too.

  • April 29, 2009

    @philipnowak , @debt-free scholar

    sorry for the confusion! This post was a follow up to my post here titled “Welcome To The Hive Mind; Learn How to Search Twitter.” The hive mind is a science fiction idea applied to Twitter. Basically you have access to the “thoughts” of everyone on Twitter and can function like one mind…it’s just supposed to be funny…sorry it threw some people off =]

  • April 29, 2009

    Sorry guys, but I can’t follow this post… I simply don’t get it.

  • April 29, 2009

    I can definitely see the importance of this…not sure if I am going to display the banner though..:)

  • May 6, 2009

    Hola interesthing. Than you for the post.

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