Twitip

One of the most important factors to being a good Twitter user is to be personable. This fact has sparked an argument that suggests personality lacks to those with more than one twitter profile. Why would you want more than one twitter profile and is this OK? Multiple profiles should be used to interact with multiple audiences, and yes, it’s OK. (more…)

I started a new business Twitter account and acquired 350 relevant followers in one month being relatively unknown and without spamming.

Most companies have joined Twitter by now but there are a few that have lagged behind. If you’re a part of this group (as my company was), it can be really intimidating to jump into the social media scene when your competitors already have established accounts with hundreds (or thousands) of followers. I used these techniques to jump my new account from 0 to 350 followers in one month, bypassing the awkward infancy period of a new Twitter account almost entirely. (more…)

[Hey everyone - our submission form has been acting up, so if you have submitted a guest post and have had troubles, please email it to me at lara@twitip.com - Thanks!]

Today’s post comes from Jenni Izzo, a Drexel University graduate turned PR Account Coordinator with a social media obsession. You can follow Jenni at @jenniizzo.

Whether large or small, Twitter can enhance your event in a number of ways. Take a hint from MTV, who recently used a live Twitter Tracker for their 2010 Movie Awards. They encouraged those in the audience, as well as those at home, to get in on the action by tweeting their thoughts, reactions and questions. Throughout the night, tweets containing “MTV” hit over 400 per minute. But, even if you aren’t planning a star-studded event, you can still use the following tips to create a tweet-worthy event. (more…)

When I start reviewing Twitter accounts it can quite often be the case that businesses who aren’t used to working in the social media environment are using Twitter as just another outreach to their marketing content. You can tell these accounts as generally all they contain are updates generated by the feed from their news page or if they have one, their blog. (more…)

Define Your Purpose

Before you go changing anything around on your twitter profile to make it more professional you must decide what the purpose of the account is.

Is your purpose to connect with friends and family?
Is your purpose to share important updates to customers of your store or online business?
Is your purpose to attract potential clients and to give them an understanding of why they should choose your product or service?

If your purpose is only to connect with friends and family then you don’t really need to have a professional presence in my opinion.

But if your purpose is business related then the following steps will help you create a professional presence on twitter.

Sometimes people will have a personal and a business-related purpose for using twitter. In those cases I recommend having a personal twitter account and a separate business related account on twitter. (more…)

By Nathan Hangen of Making It Social. Follow him @nhangen.

If you don’t know what you are doing, measuring your brand online is like sticking a finger in the air and trying to gauge the direction of the wind. It just isn’t as easy as it looks. However, once you understand the tools required to make it happen, brand monitoring becomes 2nd nature. The trick then, is knowing what to monitor and how to do it.

In the past, people relied on Google alerts to send notifications of brand mentions, which usually came in the form of links. Although this is a great way to measure trackbacks and general sentiment, I don’t feel that it offers a complete picture. Not only that, but the results are delayed, meaning that if you get trashed on a forum or in a blog post, then you won’t be able to react until it’s too late. This is why Twitter is changing the way the game is played.

With Twitter, you can track your brand mentions in real time, using a variety of excellent tools. You can track via keyword or hashtag along with the standard mention/RT tracking on the homepage. If you have Twitter integrated onto your blog, then you can add even more firepower to your arsenal by using Tweetbacks and RT’s as comments, which might flesh out an otherwise empty post footer.

The beauty of Twitter tracking tools is that they tell a much greater story than Google does.
(more…)

By Jade Craven – Follow her @jadecraven.

Twitter recently introduced a new feature called lists to many users. This isn’t available to everyone – I’ve heard many reports of people who are unable to see anybodies lists. Basically, it allows you to organize the people you follow into several different categories. These can be made private and can be followed by others.

This is an awesome for those who are using the web interface as you can choose the groups you want to read at any time.

However, there are some considerations you need to make before embracing this feature.

1. People may be offended by not being included on a list.

Some of my friends created lists like ‘awesome friends’ and ‘top bloggers.’ They used these terms as generalist lists but some people took offense at not being included on a list.

This is very similar to the follow/unfollow situations that happened before people started to embrace groups on other clients.

So, what can you do to avoid offending?

• Have a disclaimer on your twitter landing page

• Make your list private

• Organize lists by geographic region – ie, Melbourne bloggers.

(more…)

You guys really answered the call on yesterday’s post, Answer A Reader Question: Multiple Twitter Users In Business!

Here’s a roundup of some of the best answers I saw thus far…

• Surely it would be best to use a single business account so that there’s a single point of contact and for the different members of staff to share this account through a professional Twitter platform. @imagetext
  

(more…)

I know we’ve seen this topic covered in the past (How To Handle Multiple Users Within Your Company and When One Twitter Account Is Not Enough), but I just received another email from a reader asking about using Twitter in a business setting:

(more…)

By Jade Craven – Follow her @jadecraven.

2 days ago, I met my friend Sam Mutimer (@sammutimer) for lunch. We talked about blogging, conferences and social media over lunch. I left with the opportunity to work with her team at Thinktank Media (@thinktankmedia) when they roll out strategies for new clients.

I was quite surprised – especially as I use twitter to hang out and connecting with awesome people when I have the time.

How I Got The Job

I don’t remember how I met Sam, but she soon encouraged me to go the the tweetup she founded called Tweetupmellers(@tweetupmellers) . She was great at getting me to talk to new people and was really encouraging.

I kept in touch with Sam, helping her out and just talking about her projects. I also focused on connecting with more people from the tweetupmellers community. (more…)