Writing Killer Content in 140 Characters or Less

How do you say what you want to say in less than 140 characters? Ask any writer out there. Writing short is difficult.

But it’s something comedians have been doing for years – writing short, pithy punch lines. Ask Comedian Michael Ian Black who recently decided to add advertisements to his tweets. Black wrote in his blog “As of today, I’ve written 2,655 tweets. That’s a lot of free material, all of it contributing to the entertainment of the 1.5 million people who follow me, as well as the multibillion dollar capitalization of Twitter itself.” (more…)

Why 150 Followers Is All You Really Need

 When you first get on twitter, it’s likely the thing you care most about is how many followers you have. I’ve even been to parties where people will judge my status by the number of followers I have. It’s like walking up to somebody and asking them how much money they make. A year ago when I first got on twitter, I met a girl at a party who I asked me how many followers I had. At the time I didn’t really know how to use twitter, and I had roughly 100 followers. She then proceeded to tell me about a mass follow tool of some sort, so I went home and went crazy following people. I’ve never interacted with her on twitter, and I have no idea what happened to her. (more…)

The Power Of Having Twitter Conversations Off Of Twitter

Conversation by Rishi Menon, on FlickrI hear it so often: “Conversations on Twitter are impossible to have.”

Or,”It’s impossible to track conversations on Twitter.”

Both can be valid points, however, it all depends on how you use the service. For those just starting out on Twitter, having conversations is essential for your business and to develop your personal brand. The conversation aspect that Twitter brings allows you to show others what you are about. Are you real and not a bot? Are you transparent? Are you just trying to sell me a product? (more…)

Marketing Benefits of Running a Social Business

When I start reviewing Twitter accounts it can quite often be the case that businesses who aren’t used to working in the social media environment are using Twitter as just another outreach to their marketing content. You can tell these accounts as generally all they contain are updates generated by the feed from their news page or if they have one, their blog. (more…)

How To Use CoTweet To Join The Conversation

by David Turnbull – Follow him @dturnbull

Screen shot 2009-09-24 at 9.59.03 AMCoTweet.com is a powerful Twitter-centric web application designed to help brands connect with their audience and join the conversation. Although used by some large companies such as Ford, Pepsi and Whole Foods I’ve seen little mention of the tool in the blogosphere and thought it deserved some attention. (more…)

Concise Guide to Understanding Replies, Mentions and Direct Messages on Twitter – Part 1 of 2

by Robert Dwyer of The Wellesley Wine Press – Follow him @RobertDwyer

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A subtly confusing aspect of Twitter, even for people who have been using the service for a while, is understanding the differences between replies, mentions and direct messages. These concepts are confusing because they’re different than E-mail and aren’t necessarily the same as on other social networks like Facebook. The goal of this piece is to help well-meaning people from inadvertently annoying others on Twitter, or worse, accidentally sharing private information publicly. (more…)

Tame The Beast: How To Use Twitter So It Doesn’t Suck Up Your Time And Attention

By James Mallinson – Follow him @jmallinson

As useful and fun as Twitter can be, it can also be both addictive and a major distraction. Many times in the past I’ve tried to write a blog post or work on some other big project and I’d lose my focus because I had Twitter open and kept getting drawn to it, wanting to tweet something, see what others were tweeting or just reply to somebody. Of course, this is a common and well documented problem with most social media sites, but I’ve found Twitter to be particularly bad, if for no other reason that it’s so simple and quick to use.

It’s now increasingly documented that multi-tasking, and just generally allowing distractions into your life is a poor way of getting things done. If you’re tweeting while trying to do your work, that work will take much longer and require more effort to do. If you don’t want to waste your time like that, try implementing these four tips when using Twitter:

Set limits

stopwatchThe first, and perhaps most effective measure is to set limits. That could involve having particular days on when to tweet, setting time limits or even tweet limits (how many tweets you will make per day). Rather than dipping in and out of Twitter when it calls to you, putting aside perhaps an hour a day or choosing Saturday to use it when you know you’re going to be least busy, means you can really give your tweeting the attention it deserves, and thus shut it out of your mind the rest of the time. (more…)

20 Must Read Beginner Twitter Tips for Small Business Owners

By Mark Hayward – Follow him @mark_hayward.

Do you own a small business? Are you having a hard time understanding Twitter?

As a small business owner and social media user going on two years now, I can honestly say that initially I did not really see the point or power of Twitter at all.

However, after sticking it out passed the learning curve, picking up a couple of followers, and following really intelligent people, thanks to Twitter, I get to make connections and learn something new every day. In fact, at this point I feel like Twitter is a tool that all small business owners should use as part of their overall efforts to build a distributed social media footprint.

Nevertheless, if you are like many in the small business community who have tried Twitter without success, then you might be fond of saying, “I just don’t get it.” (more…)

5 Common Sense Twitter Tips To Keeping It Real On Twitter

By CarolAnn Bailey-Lloyd. Follow her @CarolAnnB.

Now that you’ve joined the twitter bandwagon, you’re trying to figure out the best way to attract quality followers to your twittosphere. I don’t know too many folks who want a wave of spam bots following them, but sometimes that’s what we might end up with if we’re not careful with our twitter approach. What’s a twitter newbie to do when she’s new to the twitter-scene? Use the following twitter tips to create a presence that’s both clear and notable: (more…)

Being the Brand’s Bird: Guidelines for the Professional Twitter User

by Chris Allison of neboweb (@neboweb)

As Twitter continues to define its niche, many companies are hiring individuals for the sole purpose of being the brand’s face on Twitter. For companies with a bigger grasp of the online scene, these individuals often do much more than just Tweet, but being the brand’s bird is still a crucial part of the job. Since being a professional micro-blogger is a new experience for most people starting the position, I thought it would be helpful to offer some advice based off of my experiences. (more…)