
More and more Businesses are getting onto Twitter. The word’s out – but so many businesses get it wrong. In this post Aira Bongco (@airabongco) shares some tips especially for businesses wanting to use Twitter effectively. Image by photoj :-]
You may have seen a lot of companies using Twitter to promote their products and services. Some do it discreetly by sending in various links to your direct message box while some generally tweet their website links on a constant basis. However, these people got it all wrong. We, Twitter folks, view these promotions nothing more as spam. Trust must be built from the ground up in Twitter. It’s a social networking site. It is not called “social” for nothing.
Here are some tips to rub your Twitter followers the right way. Soon you’ll find out how loyal and supportive these people can be if only you took the time to get to know them.
1. Be more interested in helping than making money
Twitter followers are people. They don’t have dollar signs plastered on their foreheads. Help these people out and they will help you back. They may not always have the money to purchase your products but they will happily retweet a product for you.

