Twitip

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Today’s post comes from Jenni Izzo, a Drexel University graduate turned PR Account Coordinator with a social media obsession. You can follow Jenni at @jenniizzo.

Whether large or small, Twitter can enhance your event in a number of ways. Take a hint from MTV, who recently used a live Twitter Tracker for their 2010 Movie Awards. They encouraged those in the audience, as well as those at home, to get in on the action by tweeting their thoughts, reactions and questions. Throughout the night, tweets containing “MTV” hit over 400 per minute. But, even if you aren’t planning a star-studded event, you can still use the following tips to create a tweet-worthy event. (more…)

More and more Businesses are getting onto Twitter. The word’s out – but so many businesses get it wrong. In this post Aira Bongco (@airabongco) shares some tips especially for businesses wanting to use Twitter effectively. Image by photoj :-]

You may have seen a lot of companies using Twitter to promote their products and services. Some do it discreetly by sending in various links to your direct message box while some generally tweet their website links on a constant basis. However, these people got it all wrong. We, Twitter folks, view these promotions nothing more as spam. Trust must be built from the ground up in Twitter. It’s a social networking site. It is not called “social” for nothing.

Here are some tips to rub your Twitter followers the right way. Soon you’ll find out how loyal and supportive these people can be if only you took the time to get to know them.

1. Be more interested in helping than making money

Twitter followers are people. They don’t have dollar signs plastered on their foreheads. Help these people out and they will help you back. They may not always have the money to purchase your products but they will happily retweet a product for you.

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