Twitip

by Ryan Miller – Follow him @ryancmiller

With Twitter being the big buzz word all over the MSM, blogs and just about everywhere you look, it seems like everyone is jumping on the Twitter bandwagon.  And that’s not a bad thing at all.  But most people don’t know how to ‘use’ it or don’t understand how it can be a great tool meet new people, manage lots of conversations, track buzz, and help your business.  While there’s no one RIGHT WAY to use Twitter, the ‘What Are You Doing’ moniker is just the tip of the iceberg.  Here’s 10 ways to Be Useful on Twitter: (more…)

by Maddie Grant of SocialFishing… and Diary Of A Reluctant Blogger. Follow her @maddiegrant.

Twitter can be a great space for building community around your membership-based organization, whether you work for a professional society, trade association or a cause-related nonprofit.

Here’s a quick eight-step rundown of how to set up a Twitter account for your “.org”. This isn’t the only way, of course. But if you are starting from scratch, this is what we’re finding works the best.

1. Set up a main “umbrella” account for the organization – e.g. @ORGtweets or just @ORG (“ORG” being whatever your acronym is).

Why? So people can find you easily. In the description, put in a nutshell what the organization does. A mission statement in under 140 characters, for example. (Be pithy – people like that. There are lots of other places you can be boring). For the website link field of the profile, create a Twitter landing page on your website which says, “Welcome to the Twitter page for [ORG]! We’re glad you’re here. Here’s what we’re all about. Here are some of the things we tweet about. And here are our team members, should you be interested in following them too.” Then list your staff on Twitter as per #2.

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Leo Dirr is a freelance writer. Follow him @UtahNewsGuy.

When I began using Twitter a short time ago, I had no idea how much strategy could be involved in a simple tweet. You only get 140 characters, for crying out loud. How much thought could go into that, honestly?

A lot. And once I started to figure that out, my tweets got a lot more traction. I’d like to tell you about my most successful tweet to date and the strategy behind it.

Let’s begin with the tweet itself:

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Want to market your website on Twitter? Today Jonathan Thomas from WebinerCentral.net (follow him at @jonathanwthomas) shows you how.

Many people have pondered the question: how can Twitter be used as a marketing tool? Twitter is becoming a powerful tool to market your websites, content and products. If you’re running a niche website, Twitter is an indispensible tool in your marketing arsenal.

When I launched Webinar Central last fall, a directory and calendar of upcoming webinars, I was faced with a dilemma. I needed to market my site to as wide an audience as possible with no budget other than the cost of spending my time. I decided to turn to Twitter and it has become a key tool for building readership and interacting with my readers. Not only have a I built a strong readership, but networking with other professionals has created partnership opportunities that have been very exciting.

Since Webinar Central was launched in October, 2008, I’ve gotten almost 25% of my traffic solely from Twitter. During the early launch days, it was responsible for most of my traffic until the site rose in it’s search rankings and I started generating traffic the old fashioned way. So, it’s great for creating quality traffic, when your site would otherwise be inactive, while it waits for indexing from the Google Gods.

Setting Up Your Twitter Backbone

I recommend being methodical when you go about initiating a Twitter Marketing campaign. It will save you time, which is your most valuable asset. Here’s a guide to the back end you’ll need for marketing a niche site on Twitter.

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Ever wondered what Hashtags are on Twitter? They’re words with #’s in front of them. Today Sherice Jacob (follow her at @sherice) from iElectrify explains what hashtags are and how to use them.

Twitter is a great place to find and follow people with the same hobbies and interests as you have. Unfortunately, once you have as many followers as Darren does, it starts to get overwhelming to stay in touch with them all, and make sure the right information goes to the right people.

Making an appearance at a marketing seminar and love to cook? You’ve got a situation then. How do you make sure you’re tweeting details about marketing events to the seminar group while tweeting your favorite recipes to the cooking group?

Enter Hashtags. A hashtag is a symbol – # – followed by a name that can be used to broadcast to a specific group of people. For example, there’s a group for #googlenews, #love and even #kmart. None is probably more popular right now and relevant than the group created for the Mumbai attacks – #mumbai.

Hashtags.org shows the most recent group tweets on Twitter

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Over the last year there seems to have been a tool or service released for Twitter users every few days. There are:

• Twitter desktop clients (I’m a fan of Twhirl and TweetDeck)
• Twitter Applications for iPhone (I’m a user of Twittelator Pro)
• Twitter user ranking services (like Twitterholic)
• Visualization tools (like TweetWheel)
• Tools to import RSS feeds to your Twitter account (I use Twitterfeed)
• Tools for setting tweets to go off later (Tweetlater)
• Metrics tool (TweetStats – Twinfluence)
• Tools for sharing pictures on Twitter (Twitpic)
• Services to tweet to groups (GroupTweet)
• Twitter Directories (Twellow)
• Tools for finding new people to follow (Twubble)
• Tools for helping you to track Twitter Conversations (Tweet2Tweet)
• Trend Tracking tools for what’s hot on Twitter (Twitscoop)
• Tools to help Twitter integrate with other applications (TwitterCal – which lets you add items to your Google calandar by Twitter)
• Services for groups to tag and organize tweets (HashTags)
• Twitter updaters (Ping.fm – which allows you to update status on multiple sites like Twitter)
• Twitter backup services (TweetTake)
• Services to let you track which links people are clicking on in your Tweets (TweetBurner)

These are just some of the tools services I’ve used in the last few weeks and they only scratch the surface at the hundreds of Twitter tools that are released.

What Twitter Tools and Services do you use? Leave the ones you love in comments below.

I’m looking forward to finding out which ones get mentioned most and finding some new ones that I’d not previously discovered.