How to Ask Effective Questions on Twitter

This post follows up a post yesterday that explored Why Asking Questions on Twitter is a Powerful Technique.

OK – so asking questions is important – but are any questions OK on Twitter? What kind of questions work best?

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Photo by Macarena C.

Here are a few tips for asking questions effectively on Twitter.

Keep Questions Relevant

The types of questions you should ask will depend upon the way you normally use Twitter. If you use it in a personal way then almost any question will work but if your use of Twitter is more focused upon exploring a topic or niche, or if you’re using it for business – you’ll want to keep your questions at least somewhat on topic.

Acknowledge Answers

Simply asking questions and ignoring the answers is something I’ve seen a number of Twitter users do as a strategy for building up follower numbers. The problem with this is that it can leave those who answer feeling a little ignored. Of course it is difficult to respond to every person who answers (last time I asked a question on Twitter I had 100 responses – it would have taken over my day to personally respond to each). A few ways of acknowledging answers that go beyond replying individually include:

  • a general ‘thanks for your answers’ type tweet
  • picking a few responses to retweet and highlight as key answers
  • use answers publicly – for example you could pull the answers together and use them (or at least some of them) in a blog post (see below for an example of this)
  • summarize findings – for example if you ask people a ‘yes or not’ question tweet the results – eg: ‘13 people said yes they’ve tweeted from the toilet and 16 said that they hadn’t’

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WHY asking Questions are a Powerful Twitter Technique

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Photo by Macarena C.

If I had to list my top 10 ways that I’ve grown my own Twitter network – somewhere towards the top of that list I would share this simple – yet powerful tip.

Ask Questions

The act of consistently asking quality questions on Twitter can have a massive impact upon your network. Here’s 6 reasons why questions are so powerful:

1. Questions Signal to Followers that you are Interested

So many people use Twitter purely to ’shout’ at their followers. They rarely make space for people to interact. Questions send a signal to your followers (and potential followers) that you’re not just on Twitter to have a monologue – but that you’re interested in dialogue and conversation.

2. Questions Prompt Conversation

I find Twitter to be most effective when conversations evolve on it. One of the best ways to ‘get people talking’ is to ask them a question – particularly if it’s about themselves and their experience.

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