It’s true to state that different businesses take different approaches to using social media, whether that is blogging, tweeting, creating facebook groups and fan pages or utilising LinkedIn.
Small businesses have gained online advantage with their small size flexibility giving them the confidence to stand out for their brand and engage with their audience. It’s key to online success for all business sizes that the “social” element of social media and twitter is really appreciated. Both the smaller, and large businesses which do well in social media are those who embrace with open arms the opportunities it gives.
Small businesses are doing well because:
- They are taking advantage of their size and “knowing their customer”
- They often have just one person tweeting for the firm and no chain of command to define the social media approach.
- They socialise and build real business relationships on Twitter and other social media platforms, in the way that traditionally they would offline at places like the Chamber of Commerce. And – it is much cheaper to do so!
Larger businesses shouldn’t be afraid to get involved on Twitter and other social platforms. As an organisation you can learn from listening to what is already happening in your area of expertise by using Twitter Search to check out content, tone and discussions, as well as googling to find out if competitors are using social media, and how.
Twitter and other socialmedia platforms can work well because business does work on trusted connections, and the online medium of Twitter is just the new extension of that. Businesses will do best when they work within the context of their own environments and answer the unspoken questions (Is it safe for my business, won’t it take too much time, what if it goes wrong, what if an employee talks about us or our work…) honestly and up front before taking action online.
At the same time, if you’re not involved you’re missing a great opportunity, and if you don’t test the waters, you’ll never know if it works for your business. When you do dip a toe in the water, you’ve got all those experiences built from networking offline in the “real world” in the corporate environment. Use the right people, who are interested in social media and your subject, and you’re off and running and born to tweet!


Call me old fashioned, but I am one of those people that value community and relationships with people. As a child of the 90’s, I’ve learned to adapt to our technological age where we can keep up-to-date with people without ever seeing them in person. While this is not my preferred method of contact, the last couple of years I have seen myself rely more and more on online interaction than face-to-face. Recently though, I’ve been frustrated with the alienation of social networking sites to the point of taking some extreme measures, especially regarding Twitter.
Twitter is now a daily part of television, radio and online news reports. News reporters or hosts on television can be heard saying statements such as “…and on Twitter today…” or “send us a message on Twitter”. It is becoming common place and many are jumping in the fray for good reason… when used properly, social media can be a great boon to your business. The key words in that statement being “used properly”.
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