Twitip

We’re in a new age now. As social media networks, particularly Twitter, become adopted by the mainstream media and corporate marketing firms, we’re seeing an evolution in the way that products are launched. Some might say that this is nothing new, that marketing has always been about capturing the current buzz machines and playing them to your needs, but I disagree.

The difference between marketing methods of old and social media marketing is that customers have a say. The success of a social media campaign is dependent not upon how much money is spent, but upon the people being marketed to. If the message works and they like the product, the masses will Tweet it to the rest of the masses. If it doesn’t, the campaign might not even get past the initial push, and will likely spiral into oblivion. (more…)

By Jade Craven – Follow her @jadecraven.

“Jack Dorsey and Biz Stone always said that the best way to get real value out of Twitter was to follow a small number of people; it was never their intention for people to aim to follow more than 150-200 people”

from Why Twitter Lists Change Everything by @davetroy

Twitter has once again changed the social economy. There has been a lot of buzz around the blogosphere regarding lists. People want to know how it can improve their use of twitter and how they can help others. I hunted through the plethora of posts to find the best content regarding lists. In this post, I will ‘list’ the best quotes regarding twitter lists and show how others believe it will change the dynamics.

Before I discuss the common thoughts, here are two resources:

• Listorious
• TLISTS

Ways to create an extremely useful list

A list is more useful, and compelling, than any one person. You should list compelling people and include yourself in a list when necessary. Beyond that, there were three main tips people gave to help you create an awesome list. (more…)

by Glen Allsopp of PluginID. Follow him @viperchill.

We all have our reasons for being active on Twitter, the popular micro-blogging site. Whether you want to grow the readership of your blog, want to connect with like-minded people, or simply want to socialise online, you have your reasons for being a member.

Today I want to look at Twitter from a different perspective, and cover seven uses for Twitter that can be highly useful but certainly aren’t very common.

1. Reputation Management

A few days ago Darren mentioned how Twitter have now tweaked their title tags which allows for higher search engine rankings for your profile name. This may seem like quite a small and irrelevant change to some, but those with their focus on reputation management will know this is a big change.

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by Scott Williams of Big Is The New Small. Follow him @ScottWilliams.

If you search the Twitter world you will find Tweeps with a plethora of different Twitter @names; many which are totally unrelated to the Twitterer’s real name.  No matter whether your Twitter account is a business account, personal account or brand account; you should definitely use your real name, real business name or real brand name as your Twitter @name.

10 Reasons Why You Should Use Your Real Name On Twitter:

1.  It will be simple and easy to locate you in the “Find People” search tool on Twitter homepage; Remember “KISS” – Keep It Simple Stupid.

2.  Similar to the dot.com boom, you don’t want to miss the squatters right to your entitled property, I mean your entitled Twitter name.

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There are a lot of great tools being suggested in the comments section of our recent Twitter tool post – but one that I’ve been checking out today is Monitter.

Monitter is a tracking tool for Twitter that enables you to enter multiple keywords that you want to monitor and then to watch any tweets that mention these words in real time.

Here’s how it looks with four words that I just plugged in (click to enlarge):

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