Sara Rosso, digital strategist (@rosso) and Ms. Adventures in Italy shares some tips for optimizing your Twitter profile to increase your followers.
Since Twitter’s focus is on saying a lot with very little, it makes sense that the Twitter profile space is very brief and the default settings leave little room to present yourself in detail. It’s also the first and last thing potential followers will see before deciding to click “Follow” or to click away from your profile. Here’s a few tips to customize your profile so that potential followers will be convinced they can’t miss your Tweets!
1. Create a Custom Profile Page Background
Since the visual impact of your Twitter background is the strongest tool you have available, customize it to give people an eyeful of who you are.
You can make your own image on your computer and upload it under Settings – Design – Change Background Image. The first 200-250 pixels width on the left hand side is a great place to put additional profile information and list websites.
For a quick solution, you can create just the sidebar (250×700) as your background image with “no tile” selected. Then, modify the rest of the Twitter color scheme to complement it. You can use the first 200 pixels from the top for your picture or “header” for a possible logo and tagline.
The rest of the 400-500 vertical pixels should be used to tell others what you’re about and most importantly, what you’re looking for. Are you using Twitter to get business? To gather ideas for a project? To get feedback from customers? This is the best place to reflect your interests and other facets of your professional life if necessary, so that others can see it immediately.
Alternatively, you can use it to tell people how best to contact you like @garyvee who encourages people to email him instead of sending a Direct Message on Twitter.
