“How much do I need to Tweet each day to build a successful Twitter presence?”
I get this question a fair bit from new Twitter users and while I think Tweet frequency is an important topic (one I’ll cover in a future post here at TwiTip) I think that there’s another more important aspect of successful use of Twitter that I’ve not heard many people talk about…
Silence….. (cue the crickets and tumbleweed).
Regular tweets may well be an important part of successfully using Twitter but one thing that I’ve found equally important is regularly ‘not tweeting’.
Four reasons come to mind:
1. Pausing in your tweeting creates room for your followers to respond
I once ‘followed’ someone on twitter who tweeted so much that as one of his followers I felt as though he really wasn’t interested in interacting with me because he was really having a conversation with himself. There was no real room for me to say anything because he tweeted so fast and on so many topics that – well I wasn’t needed.
2. Pausing in your tweeting can keep conversations from getting muddled
Tweet too quickly on too many topics and conversations quickly become muddled and confused on Twitter. The problem is that followers see your tweets at different times and respond to them as they see them. As a result you can be getting replies to multiple tweets that you’ve done all at once. Tweet too much and you can forget what you’ve tweeted.
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