Today I’m feeling pretty amazed by Twitter and its capacity to sneeze word of a story, need and message far and wide.
In response to the bushfires in Victoria Australia (where I live) Sitepoint (a previous sponsor of Twitip) decided to put together an offer to raise money for the many thousands impacted by the fires. They are offering 5 of their books for the price of 1 for the next couple of days and donating every cent from the sale to the Red Cross.
Yesterday I went into the offices of SitePoint to see how I could help get the word out. We worked out a simple plan and about 16 hours ago from now I tweeted the offer. I’ve retweeted it myself a few times since so that my followers in different timezones see it – but other than that have left it to the Twitter community to spread word.
This morning I woke up to hundreds of retweets of the message. I count over 270 of them on Twitter search for the exact message and know that there are quite a few more with other versions of it where people added their own words. Add to that the many retweets of SitePoint’s on announcement tweet and those of many others who heard about it in other ways and from what I can see the link to the offer has been retweeted around 700 times in the last 16 hours.
The link is the most retweeted link on Twitter on both RetweetRadar and Retweetist.


I’ve always known the power of Twitter to spread a story or news and have experienced it to some degrees previously but this has been an amazing ride and one that I want to thank the Twitter community for jumping on board with. You all are amazing – thanks.
update: the goal of this project was to raise $50,000 for the bushfire appeal. It’s just been announced that in less than 24 hours it has already raised $75,000!
I’m very excited to welcome
