How to Use Twitter for a Product Launch

We’re in a new age now. As social media networks, particularly Twitter, become adopted by the mainstream media and corporate marketing firms, we’re seeing an evolution in the way that products are launched. Some might say that this is nothing new, that marketing has always been about capturing the current buzz machines and playing them to your needs, but I disagree.

The difference between marketing methods of old and social media marketing is that customers have a say. The success of a social media campaign is dependent not upon how much money is spent, but upon the people being marketed to. If the message works and they like the product, the masses will Tweet it to the rest of the masses. If it doesn’t, the campaign might not even get past the initial push, and will likely spiral into oblivion. (more…)

14 Ways To Fight Twitter Burnout

By Karl Staib of Work Happy Now! Follow him @workhappynow.

Twitter only allows 140 characters. There is an infinite amount of things you can say, but only so many ideas to pull from. It’s hard to keep people entertained with your tweets.

The best way to keep from burning out and giving up is to have a brilliant plan that will allow you to reach your goals and meet amazing people.

1. Stay Creative

Tweeting looks so easy, but we all know it’s not. There is a lot of thought that goes into each tweet. Penelope Trunk of Brazen Careerist (@penelopetrunk) has each tweet reviewed by an editor before she sends it out. Well that’s what she told us.

You need to find new ways to get onto other tweeters’ radars. Don’t be afraid to switch around words. Tweeting is an art and sometimes you need to stand out by being different. Don’t be afraid to disagree. Don’t do this too often, but every now and again you can spur on an exciting conversation.

It’s the routine that kills the most tweeters. All they do is link back to their blog and they wonder why they aren’t meeting cool people and having fun connecting with other tweeters. (more…)

Call For Community Content!

dinner-conversation.jpgOkay, so here’s the deal… We’re looking for reader questions, tips, and suggestions about Twitter. The goal is to create a mega-list resource (or three) for TwiTip readers. Darren often talks about pillar articles and list posts over at ProBlogger, and we’re thinking that we should have a few really great ones here at TwiTip.

So this is an official request to our dear readers to send in your best Twitter tips and suggestions – be it about external tools, tips for productivity on Twitter, or even reader questions that you’d like to have answered by the community. You can feel free to submit them either in the comments of this post, or by using our handy-dandy contact form.

We’re also openly accepting guest posts to be published here on TwiTip. You’ll receive a link to both your blog and your Twitter ID. Submit your pitch and I’ll send you the guidelines.

Let’s work together to make TwiTip an even bigger and better resource for Twitter users!

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Sunday Link Roundup: Blood Donors and New Tools

As usual, it’s Sunday here in The States and with the notion of taking things easy, I’ve drawn up a list of some of the things that have found their way into my inbox.

Let me know what you think if you’ve tried any of these tools, and if you have any you’d like to share (or any posts you’ve written on your own blog related to Twitter) please don’t hesitate to let me know about them!

  • Twitoria – Many people seem to have re-discovered this one recently, as it’s been mentioned here on TwiTip before. You simply enter in your Twitter username, and select a time frame from the dropdown. You then see the number of people you’re following who haven’t updated their Twitter stream in that time. Fortunately most of the people I follow are regular updaters, but this tool is helpful in trimming down your list if you’re so inclined.
  • Tweet4Blood – An interesting concept, for sure. “Using tweet 4 blood you can tweet your blood requests to followers @tweet4blood who are donors. Tweets are also hashtagged city wise for easy finding. You don’t have to login to tweet it from here. But make sure not to spam the community.” Currently seems like it’s mostly used in India, but I can see how it would be easily spread around the world.
  • Print Your Twitter – Since Twitter’s archive only goes back so far, using Print Your Twitter allows you to save the history of your Twitter account, favorite hashtags (#topic), and so on, right down to your computer. What were you doing a year ago on Twitter? Find out by checking your own personal archive.
  • Followformation – Helps users quickly follow dozens of categorized Twitter users. This tool is meant for Twitter users that would like to make sense out of following. For new Twitter users, this can be especially intimidating. Followformation helps the social media newcomer simplify the first few steps by dividing the top people on Twitter by categories, and automating the entire following process.

Lessons from the Evolution of Blogging Parts 6, 7 & 8

I’ve decided to lump the last three parts of Lessons from the Evolution of Blogging series by Crystal N. Woods, from Conscious Evolution, Success and Self Esteem (@CrystalsQuest) here in one post. You can read the first five parts at the following:

Part 1 – Journaling
Part 2 – Link Lists
Part 3 – Conversations
Part 4 – Thought Leadership
Part 5 – Monetisation

Please share in the comments how you felt about this series! Would you like to see more series posts like this, or do you prefer the shorter, one-off posts?

Twitter Tips for Beginners: Lessons from the Evolution of Blogging Part 6 – Corporatisation

Corporate Blogs only started really emerging within the last few years.  Apple, in particular, used blogging effectively in the launch of the iPhone – and it put them in a unique position to deal with teething problems when it first came out.  After their notable success, I saw other corporations start following suit.

Corporations only tend to adopt a trend once they are convinced it’s gone mainstream, or unless it’s going to give them enough of a competitive advantage to offset the ‘risk’.  When corporate blogging started emerging, the conventional media changed how they portrayed blogs – from thinking that blogs were a fringe element, to almost an unspoken assumption that this was a solid trend.  More stories about blogging started hitting the papers and radio, especially of the “blogging is dead” kind (that usually only happens when a trend is alive and well, and just taking off, funnily enough).

You’d have seen the same thing recently with twitter. (more…)

Sunday Link Love Roundup: Pixels, Maps, and Blue Whales

I love getting tips and links submitted to us for Twitter related stories, tools, and so on. Here’s a roundup of what’s come into my inbox over the past few weeks… feel free to send in your discoveries or new Twitter tools to us via the contact form.

  • 24 Free Sets of Twitter Icons in “pixel” style by Eren Emre Kanal.
  • TwtMaps – a nifty new web app that allows you to enter your Twitter name and get a map that shows all your friends locations, as well as a little bit of info about each Twitter friend. (It’s cute, but it only shows a small fraction of people. Mine only showed me 59 of the 879 people that I’m following who are following me. I currently have 1665 followers and am following 1115… but it’s cute for a “sample geographic” idea.)
  • proxifeed – Per the proxifeed site, “Proxifeed’s fully automated service creates relevant postings and broadcasts them into your Twitter feeds. Lean back and see your follower base grow!” Seems that basically they set you up with automatic tweets in your niche pulled from other feeds determined by keywords or manually added by you. They freely admit that it’s a test bed for contextual advertising on Twitter, however I think there’s some merit in this if it’s used properly. (If you’re using proxifeed, or have tried it, and are willing to write up a full review for TwiTip, please contact us.)
  • Billy Twitters and His Blue Whale Problem – Still not sure if the Twitter connection here is intentional or not, but it’s pretty funny none the less! (hat tip – David Halpert of SciFi Watch)

Sunday Roundup: Replies, Breaking Twitter, and Profile Expansion

It’s the almost-weekly roundup list of links, tools, and Twitter culture once again! Check these out and let us know what you think in the comments.

Tweeting With Your Twitter Community: How To Participate In A Twitter Chat

By Jeff Hurt of Midcourse Corrections: Views From The Trenches. Follow him @JeffHurt.

Finding your community in Twitter can sometimes be a challenge, especially for Twitter beginners. Social media sites such as Facebook, LinkedIn and NING have flourishing and established communities that are easy to find. Twitter has some growing and thriving communities too but it’s often a best-kept Twitter secret.

Enter #hashtags and Twitter chats.

Twitter chats offer an effective way to meet people with similar interests and share insights into specific topic. Currently there are more than 35 weekly scheduled Twitter chats on certain days and times with like-minded professionals discussing a variety of questions. Here’s how you can find your Twitter community and participate in a Twitter Chat.

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Sunday Roundup: Twooting, Graffiti, Celebrity Tweets and More

Interesting short-list of links and tools today – Every week we get a whole bunch sent in, along with all our guest post submissions (which I’ll be happy to take more of the latter if you’ve got a post idea brewing) so I try to include a few each week here.

  • Looking for podcasts about Twitter so you can get your run on while keeping up to date on the latest? Check out Twooting for “The Daily Podcast All About Twitter”!
  • Want to be a “smarter, better, twitterer”? Check out 100 tips by Computer Colleges.
  • Are you a celebrity stalker? Check out these celebrity first tweets by Net News Daily. (Is it horrible that I don’t know who half these people are?)
  • I think I’d probably have laughed myself silly had I seen this Twitter graffiti. It’s a little political in terms of Twitter if you read the comments, but the pic is funny none the less!
  • BLVD Status tracks which sites are sending people to your twitter page. You can track conversions to see who subscribes, even! They’ve got a WordPress plugin, some neat reporting tools, and a helpful blog to walk you through using the tool.

Twitter Real Estate Listings: Now with an Easy Button

By Brett Weaver of SpotlightVT – Follow him @spotlightvt

I wanted to point out a brand new tool called TweetLister that was built specifically for marketing real estate on Twitter. I’ll also give you a quick one-two punch for using it to build a Twitter feed that any home seeker would be glad to subscribe to.

How it Works

You sign up for the free service using your existing Twitter credentials. TweetLister provides a form to collect all the usual property listing data such as address, square footage, number of rooms, etc. Most of the fields have drop-down menus with the most common choices which minimizes typing.

(more…)