Twitip

By CR Cataunya Ransom of Mosnar Communications. Follow @Mosnarcomm.

Twitter and Tweets are the most fascinating creation on the planet. At present there is no other place on earth to engage and reach tons of millions to draw brand credibility more powerful than Twitter. Luxury is a perception and for luxury brands Twitter presents an opportunity to target niche audiences.

Within the Twitter universe it is easier to target and find those who like $1,000 Prada Tessuto Baby Bags or searching for Christian Louboutin luxury French shoes. This is why top luxury retailers such as Net-A-Porter, Louis Vuitton, and many others are all actively using Twitter! (more…)

by John Haydon (follow him at @johnhaydon) from Corporate Dollar

It’s not about you. I know, sounds cold but it’s true. It’s really not about you. It’s not about the number of followers YOU have on Twitter. It’s about how much value THEY gain from following you.

But in some ways, it’s not about them either.

In many ways it’s about your 2nd and even 3rd degree network – the folks who follow your followers.

It’s all about reach.

“But I have 7,357 followers on Twitter! Certainly that would mean that I reach more folks than my next door neighbor who has only 987 followers.”

Maybe. But maybe not.

Like my junk?

What’s powerful about Twitter is the potential for your message to be exposed to thousands of folks way beyond your immediate connections. This happens when your followers retweet something you posted or the followers of your followers (2nd degree folks) retweet something the your followers retweeted. There are a few tools that can measure this potential reach, but let’s focus on two:

1. Twinfluence

Twinfluence will show you four useful measurements of your Twitter network:

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Over the last year there seems to have been a tool or service released for Twitter users every few days. There are:

• Twitter desktop clients (I’m a fan of Twhirl and TweetDeck)
• Twitter Applications for iPhone (I’m a user of Twittelator Pro)
• Twitter user ranking services (like Twitterholic)
• Visualization tools (like TweetWheel)
• Tools to import RSS feeds to your Twitter account (I use Twitterfeed)
• Tools for setting tweets to go off later (Tweetlater)
• Metrics tool (TweetStats – Twinfluence)
• Tools for sharing pictures on Twitter (Twitpic)
• Services to tweet to groups (GroupTweet)
• Twitter Directories (Twellow)
• Tools for finding new people to follow (Twubble)
• Tools for helping you to track Twitter Conversations (Tweet2Tweet)
• Trend Tracking tools for what’s hot on Twitter (Twitscoop)
• Tools to help Twitter integrate with other applications (TwitterCal – which lets you add items to your Google calandar by Twitter)
• Services for groups to tag and organize tweets (HashTags)
• Twitter updaters (Ping.fm – which allows you to update status on multiple sites like Twitter)
• Twitter backup services (TweetTake)
• Services to let you track which links people are clicking on in your Tweets (TweetBurner)

These are just some of the tools services I’ve used in the last few weeks and they only scratch the surface at the hundreds of Twitter tools that are released.

What Twitter Tools and Services do you use? Leave the ones you love in comments below.

I’m looking forward to finding out which ones get mentioned most and finding some new ones that I’d not previously discovered.