Twitip

We’re in a new age now. As social media networks, particularly Twitter, become adopted by the mainstream media and corporate marketing firms, we’re seeing an evolution in the way that products are launched. Some might say that this is nothing new, that marketing has always been about capturing the current buzz machines and playing them to your needs, but I disagree.

The difference between marketing methods of old and social media marketing is that customers have a say. The success of a social media campaign is dependent not upon how much money is spent, but upon the people being marketed to. If the message works and they like the product, the masses will Tweet it to the rest of the masses. If it doesn’t, the campaign might not even get past the initial push, and will likely spiral into oblivion. (more…)

By Alan Skorkin of Skorks. Follow him @skorks.

I recently got myself a brand new twitter account! Yeah I can hear the gasps already, ‘How could I abandon my followers like that’? Well before we get judgmental and call me a Twitter traitor, let me tell you about my old account and what prompted my move.

The Twitter Trap

I joined twitter for the first time about a year ago, at the time I was just getting into social media – a relative newbie. I was however savvy enough to know that the info was out there for me to find, so I set out to learn how to use twitter properly. I started learning how to get followers as well as who to follow myself, I read about how to tweet, when to tweet and what to tweet. I joined all the ‘popular’ twitter services, Twollow, Twitter Grader (and many others), I tried out TweetDeck and Twhirl. I was steeped in Twitter culture and my account was growing by leaps and bounds. Before I knew it I had 5000+ followers and was following over 4500 people. My twitter client was always on and I was tweeting 20, 30 or more times a day, I was talking to all sorts of people about all sorts of stuff. And despite all of this I was finding that I was not really satisfied with the whole twitter experience. Where were the deep connections that all the ‘experts’ were talking about where was the ‘value’, why was I doing this anyway? Sound familiar? (more…)

by Maddie Grant of SocialFishing… and Diary Of A Reluctant Blogger. Follow her @maddiegrant.

Twitter can be a great space for building community around your membership-based organization, whether you work for a professional society, trade association or a cause-related nonprofit.

Here’s a quick eight-step rundown of how to set up a Twitter account for your “.org”. This isn’t the only way, of course. But if you are starting from scratch, this is what we’re finding works the best.

1. Set up a main “umbrella” account for the organization – e.g. @ORGtweets or just @ORG (“ORG” being whatever your acronym is).

Why? So people can find you easily. In the description, put in a nutshell what the organization does. A mission statement in under 140 characters, for example. (Be pithy – people like that. There are lots of other places you can be boring). For the website link field of the profile, create a Twitter landing page on your website which says, “Welcome to the Twitter page for [ORG]! We’re glad you’re here. Here’s what we’re all about. Here are some of the things we tweet about. And here are our team members, should you be interested in following them too.” Then list your staff on Twitter as per #2.

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Which Twitter Applications have you valued the most in 2008?

Here’s a quick list of 5 that have enhanced my own use of Twitter this year and why:

1. TweetDeck

TweetDeck has become my primary Desktop Twitter client over the last 6 months of the year and has quite literally changed the way that I Tweet on a number of levels.

One of the biggest impacts that it has had is in the way that it builds ‘groups’ into my twitter workflow. This has helped me immensely to manage the noise that is associated with following and being followed by thousands of people.

Groups enable you to select any number of Twitter users to follow in a special window. This means that if you miss their twees in the ‘all tweets’ timeline you are likely to see their tweets in the group you’ve set up.

Also powerful in TweetDeck is the ‘Search’ feature which enables you to track keywords and who is using them right from within your Twitter Client.

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There are many Twitter clients available for Twitter users to download and use. Today Mike Nichols (follow him at @mikenichols0) from the Anxiety, Panic & Health blog reviews the popular Mac Twitter Client - Twitterrific.

Twitterific is the most popular Twitter client application for the Mac. It is simple, has a clean interface, and is easy and intuitive to use. It has some tradeoffs for this simplicity, as we will see. Twitterific can be used free of charge without limitation, but advertisements are displayed once per hour. If you pay the IconFactory $14.95 US, ads are removed. Twitterific is available for the iPhone and iPod Touch, as well.

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Today Jeff Chandler (@jeffr0) provides us with one of the most popular Twitter Clients – Twhirl.

Back on November 10th, Darren did a reader poll where he asked, Do You Log Into Twitter.com To Tweet? So far, I sometimes use twitter.com and sometimes a client is in the lead with 430 votes. However, I always login to twitter.com is in second place with 247 votes. This review of Twhirl should provide insight into what those who are not using this client are missing.

Start From The Beginning:

Thanks to the API and the tremendous amount of third party support for Twitter, end users have a ton of options to choose from when it comes to accessing Twitter from something other than the Twitter.com website. There are FireFox extensions such as Tweetbar and TwitKit, sending tweets via cell phone etc. However, the focus of this review will be centered on Twhirl which is a desktop application built on top of Adobe AIR. In order to install and use Twhirl, you’ll need to first download and install the Adobe AIR framework.. Adobe Air is available for Windows 2000; Windows XP; Windows Vista Home Premium, Business, Ultimate, or Enterprise; and Mac OS X v10.4 or 10.5. The Linux release of Adobe AIR is under development.
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In this post Kim Woodbridge from (Anti) Social Development reviews popular Twitter Client – TweetDeck. Follow Kim on Twitter @kwbridge

Tweetdeck is an Adobe Air desktop application used to access Twitter. Tweetdeck is available for the Windows and MAC operating systems. It is made of panes that allow you to take the enormous amount of information contained within Twitter and break it down into parts that are more easily managed.

Default Panes:

• All Tweets – All the people that you are following.
• Replies – All @ messages sent to your username
• Direct Messages – All personal d messages sent to your username

More panes can be added by using Tweetdeck’s features, such as Groups, and can be rearranged by moving them to the left or the right.

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Today I’d like to try a new type of post – one where we all ‘review’ a twitter tool at the one time. My hope is that our collective knowledge, experience and opinions will help us all get a fair and balanced opinion of the tools. I also hope that developers of these tools will benefit from our constructive feedback also.

The tool I’ve chosen for our first group review is a Twitter client called Toro .

Toro (it’s in beta) is described as ‘Toro is a Twitter client that is made to be simple. Toro is currently using an experimental Twitter client library that removes the Twitter API limit.’

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I’ve added a new poll to our sidebar poll rotation (there are two now). This one is attempting to gauge how many people actually log into Twitter.com to Tweet and how many people use some kind of external client (like Twhirl, TweetDeck, Ping.fm etc).

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Once you’ve voted – tell us which client you use in comments below.