Want to market your website on Twitter? Today Jonathan Thomas from WebinerCentral.net (follow him at @jonathanwthomas) shows you how.
Many people have pondered the question: how can Twitter be used as a marketing tool? Twitter is becoming a powerful tool to market your websites, content and products. If you’re running a niche website, Twitter is an indispensible tool in your marketing arsenal.
When I launched Webinar Central last fall, a directory and calendar of upcoming webinars, I was faced with a dilemma. I needed to market my site to as wide an audience as possible with no budget other than the cost of spending my time. I decided to turn to Twitter and it has become a key tool for building readership and interacting with my readers. Not only have a I built a strong readership, but networking with other professionals has created partnership opportunities that have been very exciting.
Since Webinar Central was launched in October, 2008, I’ve gotten almost 25% of my traffic solely from Twitter. During the early launch days, it was responsible for most of my traffic until the site rose in it’s search rankings and I started generating traffic the old fashioned way. So, it’s great for creating quality traffic, when your site would otherwise be inactive, while it waits for indexing from the Google Gods.
Setting Up Your Twitter Backbone
I recommend being methodical when you go about initiating a Twitter Marketing campaign. It will save you time, which is your most valuable asset. Here’s a guide to the back end you’ll need for marketing a niche site on Twitter.
