Welcome back from a US Bank Holiday, Labor Day! TwiTip took the 4-day weekend off, and we’re proud to present today’s post. It takes a closeup look at a really great thing happening on Twitter surrounding one man’s idea to blame his cancer for all the problems in his life. Read about how the story’s unfolded to mean so much more for many others fighting the battle.
By Neal Wiser (follow him @nealwiser) and Peter Marinari (follow him @krisis)(http://twitter.com/krisis).
First in a series of brief case studies about using Twitter for social good.
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Drew Olanoff has Cancer |
Sure, you can use Twitter to tell people about your literal and metaphorical dirty laundry (you really shouldn’t), or you can use Twitter to try to overthrow governments such as Iran and Moldavia (please be careful), but personally, I believe that one of the best uses for Twitter is to rally people around good causes.
And despite the annoyances that can sometimes result when people misuse and abuse Twitter, except for television there has probably never been a technology that can spread the news about events faster than Twitter. As a result, Twitter may just be the perfect platform for charitable causes and institutions.
Getting the Word Out
While some may argue that anything you do to raise awareness of your cause is a good thing, what you really want is to have people take a desired action and actively participate. Otherwise, your cause is just an idea, not a movement, and it’s movements that drive change. (more…)

