Here’s a simple, one sentence article: There is no secret formula to conquering Twitter beyond writing within the confines of 140 characters.
Okay, that’s too basic, but why get too complicated? Twitter isn’t complicated!
What is Twitter?
Take a step back and consider what Twitter really is. But before I do, please forgive me if none of this is new to you. I’m going back to basics to make the point of how simple Twitter is for such a powerful tool.
What you get is the opportunity to write up to 140 characters of text. Each time you send a tweet out, it’s sent to the users following you. If you’re followed by 10 people, those 10 people get it sent to their feed. This doesn’t guarantee all 10 will see the tweet, because it’s a realtime stream of updates. It’s the best you’re gonna get with Twitter.
Want to get personal? Then mention specific users and your tweets will be highlighted to those users. If a particular user is following you, you can even send them a private Direct Message.
In short, Twitter allows you to send small packets of text out to whatever users are following you. You can also find those packets of text through Twitter’s search function and an increasing number of live web searches.
Given Twitter’s simplicity, it’s amazing the service has grown so successfully. No wonder there’s so much talk on how to use it right.
Find what works for you.
For all the tips and tricks out there, no single method will propel you into Twitter stardom. Think of it as you would with any writing. You wouldn’t be impressed if you were told all novels had to be horror stories in order to be successful. You wouldn’t believe advice that said the secret to getting published is to write solely about golf and provide plenty of hilarious and informative quotes about the sport.
Writing has a number of uses and there are multiple methods of writing successfully. The same can be said for Twitter.
For every rule you see on how to Tweet, be prepared to break that rule and don’t be scared to experiment. Success won’t come from avidly following someone else’s set of rules. Success will come from regular writing and experimenting with your own methods.
In time, you’ll find what works for you. Unless you are a celebrity or big brand (or heavily endorsed by one of them), you’ll have to work from scratch and give users a reason to engage with you.
What reason will you give?