Twitter Tweeks Title Tags and Ranks Higher For Your Name – What do you Think?

Techcrunch today are reporting that Twitter has just tweaked the title pages on Twitter users pages to now include users names at the start of the tags instead of the end.

So my tags now read – ‘Darren Rowse (problogger) on Twitter’ instead of ‘Twitter / ProBlogger’.

This might not sound like much but it’s actually a fairly significant tweak when it comes to search engine optimization and has already increased the search engine rankings for Twitter for the names of those using it.

For example – on a search for my name in Google (not that I’d ever search for it…..) my Twitter page now ranks #3 whereas it previously ranked less than 10th (on the second page). Many twitter users that I’ve just done searches for now have their twitter pages rank at #1 for their names.

There are a number of implications for this:

1. It could be useful (or not) for reputation management – online reputation managers often teach about how it is important to ‘control’ the top listings. The more results that you control in the top 10 search results for your name/brand the less likely people are to find negative things about you. Of course this could also be used for ‘evil’ by people wanting to hurt your reputation :-(

2. Twitter is outranking many users homepages/blogs – I’m lucky to have a blog that ranks higher for my name than my Twitter page but as mentioned above there are quite a few Twitter users whose Twitter pages outrank their own home pages. This won’t phase some – but I know a few people who will be a bit ‘miffed’ by this.

In fact I just chatted to one blogger who is now outranked for his own name by Wikipedia (he didn’t even start that page (and doesn’t really ‘control’ what appears on it), LinkedIn, Technorati and now Twitter. His own blog (with his name in the URL even) ranks 5th for his name!

update: there’s a poll at Tweet Social asking people where their Twitter page ranks in Google – it is early days but most seem to be reporting rankings between #1-#3.

3. Good for Twitter’s Growth – as the Techcrunch article explains, this will certainly increase the number of people hitting Twitter as a result of search results. I guess this is potentially good for Twitter users as it means more and more people will be on the network.

Interested to hear your thoughts on this SEO tweak by Twitter?

Comments

  • March 26, 2009

    I just google searched mine and to my surprise it was ranked first. :D

  • March 26, 2009

    Yea, I managed to read about this earlier. I am one of those people that rank 1 with my twitter acct, rather than my blog.

  • March 26, 2009

    Yah I noticed about this earlier, but didn’t paid much attention..
    Seems like Twitter is planning to acquire much more then we are expecting…

  • March 26, 2009

    I like it as I have a fairly common name and the majority of what comes up is for my name is for various doctors and lawyers. This allows me to gain a position on the front page of that search though lower than most will have at #7.

  • March 26, 2009

    I ultimately think that what’s good for Twitter will be good for me and other users, but I can see the disadvantages as well.

  • March 26, 2009

    Twitter is the place where you can be transparent to the entire world–

    My favorite personal branding suggestion is to take your personal URL that you are holding ie: mattwilson.tv and link it to your twitter page. Everyone can follow you, it’s your micro blog! Be professional on twitter and it’s a good move.

  • March 26, 2009

    You are right about the high rankings in google search. When I type my name, my twitter profile shows up on the first search results page. However, it still shows up as Twitter / krjx and not Kunal Jain on Twitter. Also, my facebook profile shows up higher than twitter.

  • March 26, 2009

    I’m pretty happy about this. I have a common name, but this combination I use on all my social media accounts is pretty much only used by me. So, when you Google it, I’m most of the results. Now Twitter is #1. Outranking my personal blog (which I don’t update much anyway). If people find me on Twitter, they’ll trickle into my blogs anyway. I work in SEO, so I appreciate simple tweaks that make massive results. Good job Twitter.

  • March 26, 2009

    my blog is still the #1 when searching my name, and my twitter link is ranked #9 at the moment. Not bad, still on the first page. It would be interesting and I would be surprised if my twitter link beats mine.

    Another interesting thing is, my twitter link is shown differently than others. Mine shows “twitter / overscaled” rather than Kent (overscaled) on twitter. I don’t even have that latter one indexed. I guess that’s because I manually submitted my twitter link before Twitter made this tweak.

    Anyway, that’s just another excellent example of showing how title matters when SEOing the web page.

    Cheers, Kent

  • March 26, 2009

    My Twitter page is ranking 55th for my name. That said, my blog has been around for years while I don’t have as much presence on Twitter.

  • March 26, 2009

    This is a positive step for most Twitter users. I’m sure it will benefit us all over the long-term.

  • March 26, 2009

    Interesting this. My Twitter page is number one, my site is number two and my Vimeo account number three.

  • March 26, 2009

    that is really nice i think. that will also call for Twitter SEO.

  • March 26, 2009

    interesting, a search on my twitter id puts my twitter page at #1 and my blog at #2, vimeo at #4 and the post on me at http://ChurchCrunch.com at #3
    ooo, I feel important now, shot twitter
    ;-)

  • March 26, 2009

    I have an interesting problem — my name is too long (by two characters) to fit into the name field on my Twitter profile! So my business name goes there, as it is just barely short enough. What I’m trying in order to get my actual name on my Twitter profile page is to put it as the first item in my bio.
    However, since I have a hyphenated last name, I still end up being the only one with that name when you search it on Google, so I am certainly findable on Google.

  • March 26, 2009

    My Twitter profile is on page 3 of Google search results. Now I understand why people keep telling me they see me everywhere!

  • March 27, 2009

    My primary blog comes up #1 and my two twitter accounts come up #5 and #6. Not bad.

  • March 27, 2009

    Wow, that made a big difference. I have a lot of google links for my name on the ‘net due to years as a journalist, but there’s my Twitter account ranked at #3 when you search my full name.

  • March 27, 2009

    I googled my name and my Twitter Account didn’t even show up, at least not in the first 2 pages. I’ve been Twittering for a few months now.

  • March 27, 2009

    Really enteresthing have to wait and see when my apear anw how litle by litle sething a name in the web will be easier. More that what it is allrady.

  • March 27, 2009

    Mine doesn’t show in the first 5 pages so far. I wouldn’t mind having it show a bit sooner, as I compete with a Stephanie Foster in country music, one who does yoga, one who writes a gardening column… darn common name!

  • March 27, 2009

    Stephanie, have you ever considered adding your middle initial (like jonathanwthomas above) or middle name (like David Meerman Scott)?

  • March 27, 2009

    My main Twitter account had a Google PageRank of 6 shortly after creating my account. I knew then and there that Twitter was going to soon start capturing a ton of search visitors. Twitter is fairly well SEO’d as is and it’s really easy for Google to spider.

    I’m not concerned about my Twitter account having a high page rank. In fact, that’s a blessing. It can be used to help shape traffic on other websites.

  • March 27, 2009

    Makes some sense that it would rank higher, for a lot of people Twitter is their most active online presence so has the most fresh content for Google to see each time it crawls their profile.

    For people serious about managing their personal brand it should be easy enough to apply some SEO or focus their attention to the places they want to rank higher than Twitter.

  • March 28, 2009

    Personally I’m not overly happy about it. As a result I’ve logged a call with Twitter support to change my user name.

    The problem is, and it’s something I’ve wrestled with for a while now, that my online ‘brand’ is split between 2-3 areas and I have concerns about the overlap. I’m in the process of trying to rebrand “online Mike” so that it doesn’t affect “offline Mike” but this is going to take time. This change by Twitter has simply added to the problem.

    It’s a good move for Twitter and it’s probably a good move for the vast majority of Twitter users but for me it couldn’t have come at a worse time :(

  • March 29, 2009

    I think it’s pretty interesting and am curious to see how it works out. Here are my stats:

    For Online Dating Profiler (new site launched a couple weeks ago):
    - Site name is PR 1
    - Twitter account is PR 5 (under more of myself and my other blog)

    For Geek’s Dream Girl (my blog, just a little over a year old):
    - Site name is PR 1
    - Twitter account (@geeksdreamgirl) is PR 5 (under more of myself, blog catalog, and a quiz on okcupid that’s unrelated to me)

    In the end, I’m just concerned that people find me, not necessarily HOW they find me. Any traffic is good traffic!

  • March 30, 2009

    Very interesting – I just googled myself and my Twitter profile is # 1. I guess this emphasizes the point that you should be mindful of what you Tweet …

  • April 2, 2009

    My own website still ranks first for my name (which apparently I share with a fairly famous musician). My twitter page comes in #7, which is amazing since I started twittering less than a week ago. In between #1 and #7 are some obvious imposters who have hijacked my name. :-) They will be hearing from my lawyers…

  • April 2, 2009

    My previous comment showed up as “anonymous” with none of the text. Sigh.

    My own website still shows up #1 for my name, which I apparently share with a fairly famous musician. My twitter name is #7. In between are obvious imposters who have clearly hijacked my name for their own nefarious purpose. :-) They’ll be hearing from my attorneys…

    PS: I originally mis-typed “nefarious” as “nefartious” heh-heh. That really stinks!

  • April 2, 2009

    There are a number variables you must consider before drawing any conclusions. Most of which are beyond the scope of this comment.

    My own name was at #1 before Twitter evolved. The fact that I now have the same twitter name seems to have very little impact on the search results.

    At this moment in time LinkedIn provides #2 for me after bryanquinn.com (not me) and
    Twitter provides #12 slot. There are more important links that I know will get #1 spot but it is not one of my priorities for now. My only surprise is that twitter has overtaken facebook in the search game.

    Time for a Google Slap?

    have not used to advantage recently

  • April 2, 2009

    From an inbound marketing standpoint, I think this can be a good thing. After all, Twitter is giving more information (that we can control) to search engines, which is basically a good thing for SEO. But if all Twitter did was add the account name to the tag, then it won’t make a huge difference. After all, when our potential customers search for something, it’s rarely our name or company name.

    You know what I’d pay money for? A separate page for each of my tweets, with an HMTL template that I can modify, just like my blog. Bar that, I have a plugin for Firefox that shows me Twitter search results on top of my regular Google results. If more people had this functionality installed by default – and they might if Google buys Twitter – then Twitter would become a savage beast of inbound marketing.

  • April 2, 2009

    My twitter username is my real name, so my profile title says Adam Pieniazek (AdamPieniazek) on Twitter. Seems they’d get nailed for dupe content with that setup, and right now Twitter is #10 in a google search for my name, while flickr, linkedin, and facebook are in the top five.

Sorry, the comment form is closed at this time.