TwitterHawk – Targeted Marketing on Twitter

twitter-hawk.pngby LiveCrunch (@livecrunch)

TwitHawk launched not to long ago and first thing that came to my mind is OH another great tool to spam people! But just few hours later I convinced my self as well as @Twithawk that spamers have no place there.

With TwitHawk you can promote your profile, your product or for branding.

TwitHawk lets you reply to people that are using specific keywords on Twitter, it also lets you also auto-follow people that you send replay as well – learn more about it in their FAQ.

Here are few ideas I use TwitHawk for:

Branding my blog:

I target keyword “What is the best tech (technology) blog” – My answers

  • “ is one of the best technology blogs
  • “You should checkout I post about technology every day”
  • etc…

Targeting specific audience:

I target keyword: “What is the best antivirus software” – My answers:

  • “Not to long ago I posted about best 2009 Antivirus Software here “
  • “How about 5 best antivirus software?”

In other words with TwitHawk you can really engage with other twitter people giving them something they look for, in return you get traffic to either specific blog posts or product you would like to promote. All you really have to watch out that you do not apear as spam and use your imagination on how to setup keywords vs your replies.

Note from Darren: as with many useful tools for Twitter, this one can probably be used both for good and ‘evil’. I’m sure spammers will try to harness it for their purposes but used well I think it also could have potential to start engaging relationships – if you’re willing to followup your tweets and the replies that they get with actual interaction.

The only other word of warning that I’d give (as someone yet to actually use this) is to choose keywords carefully. It strikes me that some keyworks would be used on Twitter many thousands of times a day – to use them could see you sending thousands of replies a day which can’t be great for your reputation as a Twitter users.

I like that TwitterHawk has added the feature to ‘confirm replies before they send’ – this makes a lot of sense as it means you can pick and choose who you reply to and tailor those replies. In a sense this makes TwitterHawk a tool that helps you monitor what people are saying around certain keywords and enables you to reply if you choose rather than having tweets go out automatically.

What do you think of TwitterHawk?


  • February 26, 2009

    I think Darren’s hit the nail on the head here. TwitterHawk could be used for good, but even if that was the case it’s very much like automatic direct messages: experienced Twitter uses are still going to get annoyed.

    Let’s face it: this is a product that’s mostly going to be used by folk eager to push services that are likely to be less than respectable.

    I’d also like to add that for anyone thinking of using this product, the free period has passed. The cost to you for each message sent by TwitterHawk is five cents. That’s sure gonna add up, especially in a popular search. Ask yourself: how long until your ‘targeted market’ blocks you for life, and was that a service worth paying for?

    You could very easily do the same thing yourself for free by opening a Twitter search (at, entering your keywords and then replying with a far more personal message to anyone who looks interesting. If you’re going to go as far as having to approve each message on TwitterHawk anyway – and for good reason – I’m not sure there’s much of a difference in time or effort.

  • February 26, 2009

    People ask – what people write in books about twitter? I learn your site and can tell that from this site you can write books about twitter and how to use it.

  • February 26, 2009

    This looks like a damn good tool. And very useful. The only ‘problem’ would be to really carefully pick your keywords. I don’t want to send a reply to someone who complains about ‘keyword’ when i am trying to promote it. I’ll check it out. Thanks for the info about that.

  • February 26, 2009

    TwitterHawk is just a marketing tool which harnesses power of Twitter. Regarding Spamming. Twitter is already spammed. People are spamming this beautiful platform.

    As of my Experience, whenever I found some interesting Twitter tool or application I used to test drive it. But, gradually I found unwanted people are getting connected with me automatically. The reason I left my Twitter username and password to sign in those Twitter application. But, after changing my password for several time, that problem gradually get solved.
    Now, regarding TwitterHawk. It’s no-doubt a good marketing vehicle, till it’s not get spammed.

  • February 26, 2009

    This is another service that will good in nature will lead to an increase in spam.DM spam has a limit you need to be following to get it. This just needs keywords and
    Your message spammed.

  • February 26, 2009

    TwitHawk looks like a great tool to implement online marketing for your business. I’m not sure how effective it is but perhaps we can give it a try.

    Thanks for sharing.

  • February 26, 2009

    What I love about Twitter is the info-sharing, and the chance to find like-minded twitters, which I’m sure there’re still many of them I’ve yet to meet. TwitterHawk sounds like the tool I could use for both purposes. Thanks for the tips, hope I can take enough initiative to give it a try soon.

  • February 26, 2009

    This looks quite a promising tool for marketing. Gosh, I just wish I knew about this website a few days back ;)

  • February 26, 2009

    Looks like an interesting service, but not one I would pay for when there are so many other Twitter tools around.

  • February 26, 2009

    I think it can be a great tool but like you said, thousands of people are asking the same questions and you can end up sending out way too many tweets about the same thing. I think taking on a keyword like ’social media’ is really going to get you into a huge hole! Although, companies can benefit from more specific keywords, especially if they specialize in a specific product etc.

    Having said that, doesn’t it take away from the ’social’ part of these sites?? I mean there is Google Analytics, and although this sounds cooler and better, I just don’t like the feeling that replies are just going to end up being automated. Next minute there won’t be social media sites, or customer conversations, but a Q&A between one human and a robot/auto-generated response machine. Is this what we really want?

  • February 26, 2009

    I think it could be a great tool but it will end up being annoying.

    1. Great for marketing your business and expertise.
    2. To many people who aren’t experts or are promoting their get rich quick schemes will use it saying their stuff has the answer.

    It would be great to post a question and get a message from guykawasaki pointing to an old post that might answer it. But again everyone will try and do this.

  • February 26, 2009

    I’m going to have to agree with Sheamus. Take your time and go through dropping personal messages.

    This seems like a tool for shameless promotion.

  • February 26, 2009

    Hi All,

    A few of you have hit it on the head, a couple are a little mis-informed (mostly due to old information before the system was updated), but in the end it all looks OK.

    There is a fee involved in using the app, new users will get 10 free credits on signup so they can get a feel for it, before needing to purchase more credits at the rate of 5 cents per credit.
    This will help prevent the use of the app as a spam tool because as Sheamus said it can add up.

    The key is to be really targeted with your searching so in the end, you cost per lead is extremely low.

    A tip we like to give out is to set your searches to ‘confirm first’ when you set it up, and keep refining your search as you go along until you are happy with all of the results you are getting back. And only once you are confident that your responses are going to relevant people, then you can change that search to auto reply.

    Another feature in the app to help prevent spam is a stopwords list, so spammers can’t target everybody. Eg they can’t use common words like ‘and’, ‘the’, ‘where’ etc. They can also only send out one every 6 hours (at the moment). Not many spammers will get excited over 4 replies a day!

    All the best, and thanks for the feedback,

    Chris – TwitterHawk

  • February 26, 2009

    This is probably going to result in an epic amount of spam as, like most things, people will gone down the evil route and try to game it as much as possible. Anyway, following people via the keywords is a great idea though. Sure, it can probably be done with regular twitter seach or other tools manually but it sounds like a good way of targeting those you are going to follow.

  • February 26, 2009

    Its a good program resume the job you would do personal in the search. I love to us ethe search to see who talk about the island i live.

    The pave twitterhawk dont charge, i hope soon it will be up.

    Than you for the post.

  • February 27, 2009

    First I thought “yet another way of twitter marketting”. Then I thought “cool” after first few paragraphs in this post. Now I think “it might be useful” – it all depends how often it will be used on what keywords. But if you’re trying to “advertise” a real niche, then it’s definitelly a great service.

  • February 27, 2009

    Thanks for sharing this tool. I find that TwitterHawk and Tweetbeep is two essential tools for twitter markerter.

  • March 3, 2009

    I think I’m going to have to side with the nay sayers on this one. Even with a confirmation step and limitations, you’re still dealing with automated messages. The point of Twitter seems to be personal interaction.

    While TwitterHawk is not a terrible idea I think many people are sick of auto anything on Twitter. If they had something where they presented the tweets and then you entered an individual reply that would be better. At least it would be personal.

  • March 4, 2009

    @LoneWolfMuskoka You do actually have the ability to simply view a list of matches and send a custom response to each match. That is, the system will find the match and instead of sending a response straight away, add it to your matches list for you to confirm / delete. When viewing your list you have the ability to customise the response to be more personalised to that particular person.

  • March 4, 2009

    @TwitterHawk That would be something that I think most Twitterfolk would accept, but I believe that most of us would like to see these tools do that by default, not as an option. And I think it would be better if there was no automatic sending of any replies — only those that have been confirmed and hopefully personalized by the sender.

    I remember the recent fiasco with auto dm invitations to join another network and the feelings that it engendered.

    Maybe another thing that TwitterHawk could add is to do a quick search to see if any replies have already been made to the tweet in question. This could give the user a better handle on whether or not their reply would be overkill.

  • March 6, 2009

    When setitng up a search, the search is indeed defaulted to be confirmed. The user must change it if they want it to auto send, we also recommend to people they should only set the search to confirm first after they are sure their search is targeted enough that it wont bring back generic responses. This will in the end only amount to their Twitter accoung being removed.
    I like the idea of checking to see if the message has already been replied to though, will have to take a look into that.



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