Justin Hillier

Social Recruiting and Global Job Board Consultant, global experience and focus.

Why Should I Be On Twitter?

Believe or not, over the last week talking with clients I have been asked this question 4 times now by prospective clients wanting to get into the Social Media/Social Recruiting space. It wasn’t necessarily the question that shocked me (well it did but) it was more the fact that these companies had not as yet done there research and identified what benefit Twitter can bring to their business as well as to their own knowledge in the market place.

As with any new tool or fancy gadget it is imperative that you undertake all of the necessary research first to find out if it is right for you, but also what benefit you can expect from your investment in time and money. You won’t just go buy any 52″ LCD TV now will you? Social Media is no different. I myself was totally against joining Twitter when I was first introduced to it, however my skepticism of it “being a waste of time” was quickly shot down.

Here is a list of why I now value Twitter so highly:

1. Build a network of contacts within your industry that you never had access to or knew about before, not just locally, but globally.
2. Share your knowledge and expertise on a global basis.
3. Discover new opinions and thoughts from like minded people in your industry, locally and globally.
4. Great way to engage with future clients, the Twitter community are a very approachable bunch.
5. Great way to engage with current clients.
6. Build your company reputation through constant engagement and quality content.
7. Build your personal reputation as a thought leader and industry specialist.
8. When it’s organized, great way to meet your network through Tweet-ups and like minded events, building your personal contacts and forging friendships.
9. Your Network will bend over backwards to help you with things that you never would have expected. Trust me, it’s true.
10. Listen, watch and learn. You don’t have to contribute 24/7, there is great learning to be had just by watching your feed sometimes.
11. It’s FUN!

If that is not enough reasons then maybe Twitter isn’t for you. But if it is, what are you waiting for?


  • March 2, 2010

    Many business owners have no clue what Twitter even is or how it can help them maintain important contacts via the web. However, once introduced to Twitter they quickly develop a special love for it. At least, that’s what I have found when working with local clients.

  • March 2, 2010

    Because everyone else is? Haha.

    My friends personallyy doesn’t enjoy Twitter as much as Facebook. But in terms of blogging and business, that’s where most of the pros come in.

  • March 2, 2010

    Twitter is a pressure-free way to interact and share information. I avoid the old-school sales methods and strong arm pressure tactics that plague my profession. Once the client understands that I am not so much as selling as I am sharing, the door opens.

  • March 2, 2010

    Hi Justin.

    I like the question approach you have. And this is something you do regularly. Don’t just ask and answer, but also go back evaluate your answers from time to time.

    Especially with Twitter where things change almost over night. It’s rarely you find any ‘water cooler’ discussion the day after. They all happens live there and then..

    That’s what I enjoy about Twitter, and at the same time finding new innovate ways to utilize this cool tool for your business.

    Cheers.. Are

  • March 2, 2010

    <–concurs with ALL 11 reasons for why I now value twitter so highly :)

  • March 3, 2010

    Thanks for sharing the list of 11 reasons to use Twitter. I agree … it’s fun … not as intense as some other social media sites but very effective way to communicate and to share ideas.

  • March 3, 2010

    I have both a Facebook and Twitter site – I promote them both in emails announcements, on web, etc. My Facebook fan page continues to grow, but twitter sign-ons lag. Is it that Facebook is more comfortable for individuals to use, or are there are techniques for building twitter connections?

  • March 3, 2010

    I think your 11 points are good ones. With respect to last one I think t the best way to continue having fun on twitter is to be content with slow growth and developing meaningful relationships as you go. It’s quality and not quantity that counts, so avoid getting involved in any schemes that promise you massive amounts of followers overnight and you will keep smiling.

  • March 3, 2010
    John McGrath

    Great source of info from worldwide. Fun voices. Ans always less than 140 spaces.

  • March 3, 2010

    great reasons! some of them even convinced me more to keep going with my twitter accounts :-)

  • March 4, 2010
    Suraj Sodha

    Nice post, couldn’t agree more with number 9 in particular. To make any social media work for you, don’t over strategise or plan your way around it just be yourself and keep offering value to friends/followers.

    Also remember things like twitter shouldn’t become a numbers game – I’d rather have 500 real loyal followers than 5000 robots or randoms!

  • March 4, 2010

    WOW, didn’t expect such a positive response, thought for sure someone would have written something similar before. Thanks to all who gave positive comments.

    @@mvfilmsociety Facebook and Twitter are different in terms of growth strategies. You need to source the people who will impact your business and start following them, be it consumer or industry colleague. Interact with them, pose questions and get involved. Use the Twitter search directories to find these ppl. It takes time but it is worth it.

    @abogaciaglobal great to hear, stick around, I never saw the value at the start but now it is my most used site by far.

  • March 5, 2010

    Thanks for the reply Justin. Another question, somewhat of a follow up to your response. I read somewhere that its not wise to have on Twitter a disproportionate amount of followings versus followers. What’s your opinion on that?

  • March 5, 2010

    Excellent post, but please get a grammar book and learn the difference between “there” and “their.”

  • March 5, 2010

    Good list. Could probably expand it and make it 111 reasons!

  • March 9, 2010
    Gail Copeland

    I’m a relative newcomer to Twitter. In my work, I promote the use of social media by businesses. This post should help me present my case more effectively. I think one of the Catch-22’s about Twitter is that you really have to experience it to appreciate what it can do. Unfortunately, many non-users only pay attention to the spread of rumours, etc., on Twitter. Or they’re thrown off by the way one reads Twitter messages. They can seem so disembodied until you know how to put them together, snippets of conversation coming at you from all over.

    I’m enthralled by social media and all that can be done with it — and it’s just in its infancy. Ten years from now, social media use may just be as ubiquitous as cell phone use today. Of course, ten years from now, the social media of today will probably look almost primitive (kind of like a Commodore-64 computer)!

  • May 30, 2010

    Thanks Justin. I get almost everything from Twitter… News, tech updates not to mention gossip.

  • June 23, 2010

    I am going to start twittering. This post really help me take decisions correctly. Thanks Justin!!!

  • September 11, 2010

    Just found this post…as a RT on Twitter! Just last week I wrote this post Why Should You Twitter For Business? 5 Excellent Reasons for my subscribers. Then went out for drinks with friends who spent several minutes dissing Twitter. I used to evangelize about it; now I just smile, keep my mouth shut and quietly build my biz with it.

  • September 11, 2010
    Stephanie Medeiros

    12. Why not?
    I’d rather push my work on complete strangers who are more willing to look through my stuff rather than annoying my friends all the time on FB to read my writing. The joys of Twitter. :)

  • October 29, 2010

    Good List Justin, thank you for sharing to us

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